Marketing Director, EMEA @SpotX & Writer
London, England
Joined March 2012
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Lauren Saving retweeted
Los pioneros de la CTV en Estados Unidos pueden aprender con Europa, tal y como podemos leer en este artículo del Managing Director de SpotX para EMEA, Ed Wale para @mktinsiderrev marketinginsiderreview.com/a…
Lauren Saving retweeted
SpotX's solution, MetriX, is measuring the incremental reach of the booming CTV marketplace.
Find out more in this interview with @EdSpotX & John McCarthy for @TheDrum: thedrum.com/news/2021/03/10/…
Lauren Saving retweeted
Thrilled to announce SpotX is a finalist for 'Best Tech Partner' in @TheDrum's Digital Advertising Awards! Congratulations to all of the nominees announced today!
Lauren Saving retweeted
If I was making The Crown I’d be lobbing in inaccuracies just to annoy people. Diana smoking a pipe. One scene. No one mentions it.
Lauren Saving retweeted
What trends should we expect to see in video advertising in 2021? Sam Wilson, VP Platform, EMEA at SpotX, shares his thoughts for #SpotXSightlines on the consolidation of #AVOD and #SVOD services to create more seamless user experiences. vimeo.com/482546840
Lauren Saving retweeted
In the final week of #SpotXSightlines, the SpotX team in EMEA will be sharing their predictions for 2021 covering a range of topics including #CTV, #SPO, new platform launches and the consolidation of #AVOD and #SVOD services.
Lauren Saving retweeted
Some good news for advertisers! Streaming is up according to Samsung Ads' Nik Dewar, meaning so are opportunities to connect with consumers. Check out more #CTV insights from #SpotXSightlines in SpotX's latest research: lnkd.in/dJhv4mq
Lauren Saving retweeted
The @IAB UK launched the #GoldStandard2 earlier this year. As part of #SpotXSightlines 'Oversight' week, Edward Wale wrote about why it's such an important initiative for the SpotX blog: spotx.tv/resources/blog/spot…
Lauren Saving retweeted
The @IABUK plays an important role in uniting the industry during challenging times. @jonmew, CEO at the IAB UK, shares the main lessons he has learnt in a year of unprecedented change for #SpotXSightlines: vimeo.com/475117049
Lauren Saving retweeted
2020 has been a difficult year, but what have we learnt from navigating these unprecedented challenges? Our Managing Director, EMEA Edward Wale, shares his reflections on 2020 so far. #SpotXSightlines bit.ly/2HQp8cI
Lauren Saving retweeted
Today kicks off #SpotXConnect2020 👁 our four-day virtual event experience. Join us for “Hindsight” and hear from SpotX SVP of Global Marketing @showtunes as he reflects on a year of change. Watch here at 1 PM EDT ➡️ bit.ly/3lfIvK9
Lauren Saving retweeted
Congratulations @SpotX and @unrulyco for being shortlisted for Best Ad Ops Team at The Wires Global 2020 awards zcu.io/WQgc
Lauren Saving retweeted
Rakuten is available on all major smart TVs across Europe in 42 countries. Learn more in our latest Inventory Highlight video ➡️ spotx.tv/resource/rakuten-tv… #RakutenTV
Lauren Saving retweeted
Once European audiences start watching #CTV, they can’t stop. Half of all CTV viewers watch on a daily basis and almost all watch weekly. 👀 Find out more by reading our full report here ➡️ bit.ly/2CWTRSC 📺 #CTVIsForEveryone #SpotXCTVReport
Lauren Saving retweeted
CTV is for everyone. We’ve just launched our latest report which deep dives into everything you need to know about #CTV viewership and more. Read the EMEA report here ➡️ bit.ly/3j25qIy #CTVIsForEveryone #SpotXCTVReport 👀📺
Lauren Saving retweeted
From #Palestine to #Syria,@janinedigi has reported on some of the world's most contested war zones. Hear about her fascinating experience in discussion with @SarahbaxterSTM on Thursday evening at 5:30pm #BigTent2020 bit.ly/3brc1qN
Lauren Saving retweeted
We're thrilled to announce that @SamsungUS smart TV inventory is now available programmatically, powered by SpotX. @Adweek's @andrewblustein has the scoop ➡️ bit.ly/3bHOuCp @Samsung_Ads #OTT #advertising #programmatic