Amit PR (@Le_Chak) profile picture

PR Director, Travel, Hospitality and Hotels building Integrated Comms. Views very much my own, unless I’ve been influenced to use them... 🔥

London
Joined February 2009
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Replying to @YouAgency
I’ll make ya walk the plank...
‘If morals were money, Facebook would be bankrupt’ – #PR leaders on ad boycott: buff.ly/2CPRyAq @brands2life @BabelPR @YouAgency @GraylingUK @PagefieldLondon
Lockdown’s best invention yet. 🤗
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What is fact and what is fiction? Our client @KingsFertility debunks fertility myths and rumours in @BazaarUK. Spend your lunch hour reading about how your diet might not factor in your fertility success journey: harpersbazaar.com/uk/beauty/…
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It’s not a phase. Don’t let who you are keep you up at night. Do the right thing and get it off your chest. Because like our food, it’s all perfectly natural. po.st/nHfK8i
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We’re coming out today! Our falafely new campaign for all-natural, plant-based food heroes @Gosh_Food can be consumed in outdoor and online film formats. Flexitarians are go! #veganuary #Flexitarian
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'Overservicing is rife', 'Time sheets are abhorrent', 'We need to sell value' – Industry reaction: buff.ly/2sq5nk2 @YouAgency @marywhenman @WeAreAlfred @PRCA_UK @BlurredLondon @HopeandGloryPR @wearebottle
$10.5 billion in pre-orders with $0 ad spend following the launch of the @Tesla #Cybertruck - not bad for some ‘shattered glass’ theatre to get journalists to extensively cover the new vehicle. Nice work @elonmusk 👍👏
Kudos to @CisionUK @cision for putting on a great event! #CommsCon19
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Insightful day at #CommsCon19 with inspiring #storytelling & #CrisisComms campaigns. To recap: 1) Media relations is definitely not dying, just getting smarter. 2) Rules of engagement have changed - for #PRs, with journalists, on social etc. 3) Landing coverage is still exciting!
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Clearly no love lost between publishers and social media networks in this debate. IMO, it’s a battle for consumer attention and what’s at stake is the delivery platform for serving consumers their news. #CommsCon19
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Wide ranging panel discussing the state of media in 2020. Whether large or small, media outlets are facing the following same opportunities: 1. Diversity of journalism 2. Rise of data & how to use it 3. Growth of slow journalism - more podcasts, features etc. #CommsCon19
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Fascinating insight into crisis comms from @UK_CAA around operation Matterhorn to bring back 140k passengers following the collapse of Thomas Cook. In @rmgstephenson’s phrasing, here’s the short haul recap in 4 pics of the long haul operation. #CommsCon19
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Great storytelling insight from @thameswater’s @whitevibes on the infamous London #Fatberg lurking in our sewers. From exclusively pitching to one media outlet to through to mass organic pick up. Spot on planning & artful execution. Bravo! 👏 #CommsCon19
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Replying to @Edit_Kev
Ha!! So true. Problem is we all need to start using the same tools to measure though 📏📏📏👀 #CommsCon19
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Genuinely loving the tales of old school journalism from @fleetstreetfox this morning at #CommsCon19. As a #PR, these are the types of journalists you crave to take out for a drink or pitch a story to just to hear the witty put-downs 😘
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Next up, trust in Earned media. All the polls & audits show consumers trust traditional earned media more than sponsored content. Consumers are savvier than before. #CommsCon19
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Measurement has dominated the chat thus far. Data makes us smarter, let’s use it to refine our approach to better media relations. #CommsCon19
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The big debate to kick off @CisionUK’s #CommsCon19 ‘Is Media Relations Dying? Pick up any newspaper, check out a website, watch TV or listen to radio, it certainly isn’t dying in my view. It’s only got smarter.
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