Leaky Paywall helps over 1000 news and magazine publishers build their email list, convert paid subscriptions, and create new digital products.
Joined November 2021
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10% of people use AI for news. 17% of younger readers.
AI Overviews answer them and never send them to you.
Pete Ericson’s fix: stop publishing what AI can copy. Go original.
bit.ly/4fqllPz
#publishing #AIOverviews #newsmedia #digitalpublishing
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Should Publishers Block AI Bots? Keep Google, Block the Rest leakypaywall.com/should-publishers-block-ai-bots/ @LeakyPaywall #AIBots #Publishers #ContentStrategy #DigitalMarketing #SEO
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Make annual the first price readers see.
Every card charge has a fee.
1,000 monthly subscribers = 12,000 charges a year. Annual = 1,000.
Colin Devroe of Good Migrations and NerdPress explains: bit.ly/3Uy9Aj4
#SubscriptionPricing #SubscriberGrowth #NewsPublishing
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How to Raise Subscription Prices Without Losing Subscribers leakypaywall.com/raise-subscription-prices-without-losing-subscribers/ @LeakyPaywall #SubscriptionPrices #BusinessGrowth #PricingStrategy #CustomerRetention #RevenueIncrease
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How does your publication score?
Rate yourself out of 100 on the four steps that drive subscription growth. Free, 3 minutes, and it works whether you sell subscriptions, run ads or take donations.
Try it free -> leakypaywall.com/subscription-scorecard/
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A registration wall is a paywall where readers pay with an email instead of money.
Politico is betting on one. Our publishers see 2x to 7x more email growth than with a newsletter pop-up.
bit.ly/4st0j8l
#RegistrationWall #SubscriberGrowth #NewsPublishing #Politico
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How a Stockholm News Site Grew Monthly Revenue 3.8x With a Registration Wall leakypaywall.com/battre-stadsdel-registration-wall-case-study/ @LeakyPaywall #Stockholm #LocalNews #RevenueGrowth #DigitalMarketing #SubscriptionModel
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Two 23-year-olds built Argentina’s #1 news app using AI to scrape publishers’ headlines.
AI isn’t just taking your clicks. It’s building competitors from your content.
A registration wall blocks bots.
paywallpodcast.com/
#AI #AIScraping #Paywall #RegistrationWall
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5 Things a Registration Wall Does That a Pop-Up Can’t leakypaywall.com/free-registration-wall/ @LeakyPaywall #EmailMarketing #UserRegistration #LeadGeneration #DigitalMarketing #MarketingStrategy
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Are your paid subs flatlining?
Rate yourself with our free Subscription Scorecard. Answer a few questions about your site and in 3 minutes you get a score out of 100, your email capture rate, and the first thing to fix.
Try it free -> leakypaywall.com/subscription-scorecard/
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Your subscriber thinks, “My wife would like this too.”
With only single seats, she borrows the login. With a family plan, they upgrade.
Family plans convert. Add one.
More on the podcast: bit.ly/4im6B6c
#Subscriptions #FamilyPlan #Paywall
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How Many Devices Should One Subscription Allow? leakypaywall.com/subscription-device-limit/ @LeakyPaywall #SubscriptionModels #PasswordSharing #DigitalContent #RevenueStreams #LoginLimits
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Subscription Scorecard: See where your subscriptions stand against 500 of our publishers.
You get your email capture rate, the emails you’re not capturing every month, and what to do to jumpstart subscription growth.
Try for Free -> leakypaywall.com/subscription-scorecard/
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Your login page can sell.
North Shore magazine added one line to its login page. It became one of their top sources of paid conversions.
Blog: bit.ly/4rRa6oz
Episode: bit.ly/3TclGxJ
#SubscriptionGrowth #PaywallStrategy #PublisherTips #ReaderRevenue
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How The Independent Builds Its Membership Tiers, and the Version Your Site Can Copy leakypaywall.com/independent-membership-tiers/ @LeakyPaywall #MembershipModel #Subscriptions #DigitalMarketing #WordPress #ContentStrategy
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Readers don't pay for plans. They pay for what the plans do for them.
Lead your subscribe page with the benefit, then cut the menu, ads, and extra links.
Full episode: bit.ly/3TclGxJ
#SubscriptionPage #DigitalPublishing #PaywallStrategy #PublisherTips #Conversion
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Selling the Benefits, Not the Access: How to Fix Your Subscription Page leakypaywall.com/subscriptio… @LeakyPaywall #SubscriptionMarketing #DigitalPublishing #ContentStrategy #PaywallSolutions #AudienceGrowth
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One viral story, 20K page views, 200 new signups. The move: lock the story behind free registration instead of a sidebar widget. Free content, but you get their email.
bit.ly/3UoqiB7?utm_source=dl…
#RegistrationWall #NewsletterGrowth #AudienceGrowth
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Is your print magazine the product? Cut print thinking you'll simplify, and you might be cutting the thing readers pay for.
Full breakdown: bit.ly/3UoqiB7?utm_source=dl…
#PrintMedia #DigitalPublishing #PublishingStrategy
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First-Party Data Is Worth 25-40% More CPM. Here’s How to Capture It leakypaywall.com/first-party… @LeakyPaywall #FirstPartyData #MarketingStrategy #Advertising #CPM #DataAnalytics
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