10% of people use AI for news. 17% of younger readers.
AI Overviews answer them and never send them to you.
Pete Ericson’s fix: stop publishing what AI can copy. Go original.
bit.ly/4fqllPz
#publishing #AIOverviews #newsmedia #digitalpublishing
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Should Publishers Block AI Bots? Keep Google, Block the Rest leakypaywall.com/should-publishers-block-ai-bots/ @LeakyPaywall #AIBots #Publishers #ContentStrategy #DigitalMarketing #SEO
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Make annual the first price readers see.
Every card charge has a fee.
1,000 monthly subscribers = 12,000 charges a year. Annual = 1,000.
Colin Devroe of Good Migrations and NerdPress explains: bit.ly/3Uy9Aj4
#SubscriptionPricing #SubscriberGrowth #NewsPublishing
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How to Raise Subscription Prices Without Losing Subscribers leakypaywall.com/raise-subscription-prices-without-losing-subscribers/ @LeakyPaywall #SubscriptionPrices #BusinessGrowth #PricingStrategy #CustomerRetention #RevenueIncrease
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How does your publication score?
Rate yourself out of 100 on the four steps that drive subscription growth. Free, 3 minutes, and it works whether you sell subscriptions, run ads or take donations.
Try it free -> leakypaywall.com/subscription-scorecard/
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A registration wall is a paywall where readers pay with an email instead of money.
Politico is betting on one. Our publishers see 2x to 7x more email growth than with a newsletter pop-up.
bit.ly/4st0j8l
#RegistrationWall #SubscriberGrowth #NewsPublishing #Politico
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How a Stockholm News Site Grew Monthly Revenue 3.8x With a Registration Wall leakypaywall.com/battre-stadsdel-registration-wall-case-study/ @LeakyPaywall #Stockholm #LocalNews #RevenueGrowth #DigitalMarketing #SubscriptionModel
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Two 23-year-olds built Argentina’s #1 news app using AI to scrape publishers’ headlines.
AI isn’t just taking your clicks. It’s building competitors from your content.
A registration wall blocks bots.
paywallpodcast.com/
#AI #AIScraping #Paywall #RegistrationWall
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5 Things a Registration Wall Does That a Pop-Up Can’t leakypaywall.com/free-registration-wall/ @LeakyPaywall #EmailMarketing #UserRegistration #LeadGeneration #DigitalMarketing #MarketingStrategy
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