Founder @viewex. Advertising Revenue Analytics Platform. Built #Viewability #headerbidding #admediation #adserver #machinelearning technology
London / Newcastle upon-Tyne
Joined February 2009
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Linkedin is 99% spam. Feel welcome to add me on Linkedin but I choose email for communication where possible.
Lee Cassingham retweeted
Two people who collaborate well will be about three times as effective as each of them operating independently, because each will see what the other might miss—plus they can leverage each other’s strengths while holding each other accountable to higher standards.
Ultra training with a sprained lateral collateral ligament is absolutely brutal. On the plus slide, you get omnidirectional knee movement! #ultramarathon #onwards #dontgiveup
When the market begins to catch up with whatever you were building 5 years ago and your slightly rusty knowledge comes in useful again #adtech #tech #founder #london #newcastle
2/2 You don't want to confuse variable UX testers so you either offer 1. Super vague website but never out of date 2. Content specific to core features but not variable UX Beta testers 3. A version of web content per Beta UX x 10 tests+10 delays to launch.
1/2 As an innovative technology business, you're always testing new products and not every new product/test is publicised because we like to spend the time testing vs updating our website to show people what we're testing.
Scaled adoption of header bidding is gaining traction on the buy side. I'd like to see stats on the % of impressions traded vs other methods. #newmodel #simpleidea
“Marketers and advertisers have now shifted to buying primarily through header bidding. Publishers want to be in control and header bidding was certainly a big step in terms of putting them back in control." - IX's @james_prudhomme #ATSB18
It doesn't matter how prepared you are you still need a decent night sleep before important meetings.
Salesforce acquired @dataramatech for a reported $800m to compete with Adobe, and Oracle.
Want a hand analyzing #bidcaching data across all of your ad partners? Get in touch. Viewex offers an automated reporting service to ease the process. #publishers #brands #advertiser #headerbidding
Interesting! This analysis by @jouncermedia. formed using a sample of data from Index confirms bid caching has in part seized. A correlation with change in CPM rates might make for an interesting read. #bidcaching
This is EPIC @jouncemedia - jouncemedia.com/blog/2018/8/… , very smart and robust approach to identifying bid caching.
For companies/brands/advertisers/agencies who want a hand analyzing partner #bidcaching data, get in touch. Viewex offers an automated reporting service to ease the process.
Do you know a dazzling digital leader, pioneer of new ad technology or someone whose work is setting new standards for the industry? Nominate them before 22nd (tomorrow) thedrum.com/lists/digerati
Thanks for the mention! Working to build Header Bidding technology from scratch involved a lot of late nights! 😎 #headerbidding #adtech #pubtech @videoadnews @vinnyflood cc @aripap @bokelley @viewex xitter.cf/videoadnews/status/101…
Vista acquires @integralads Viewability Analytics Platform Vendor for $850m Congratulations @scott_knoll and team!
Lee Cassingham retweeted
.@elonmusk's productivity tips from today's Tesla staff update
#WednesdayWisdom
