@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance
Poland
Joined January 2015
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Łukasz Bączek retweeted
Sporting apparel is the largest source of sponsorship spend in European sport, worth more than double any other category.
Across a European sponsorship market worth €20.5bn in 2025, the top 10 categories account for a little under two fifths of the total.
Our first 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗥𝗲𝗽𝗼𝗿𝘁 draws on close to 50,000 deals gathered and contextualised by our research team.
Łukasz Bączek retweeted
🟦 Sokin makes its debut on the sleeve of Chelsea shirts.
Łukasz Bączek retweeted
🟦 There has been a notable degree of churn in the sleeve sponsorship asset, with WhaleFin, BingX, Fever, Live Nation and FPT all appearing in the position over the past four seasons. The last long-term sponsor was Hyundai.
◾WhaleFin
◾BingX
◾Fever
◾LiveNation
◾FPT
◾Sokin🆕
Łukasz Bączek retweeted
🚨Chelsea has announced a multi-year partnership with Sokin - a global firm operating in the embedded finance & payments sector - which will become the club’s sleeve sponsor. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of CFC & CFC Women.
Łukasz Bączek retweeted
Soccer sponsorship news: McDonald's won't renew its decades-old FIFA deal. CFO Ian Borden said on an earnings call that while the 2026 World Cup "provided a lift to the business ... [it] underperformed versus our expectations." (h/t @Adweek)
adweek.com/brand-marketing/m…
Łukasz Bączek retweeted
⚖️ 𝗗𝗲𝗯𝘂𝗻𝗸𝗶𝗻𝗴 𝗠𝗮𝗻 𝗖𝗶𝘁𝘆’𝘀 “𝗶𝗿𝗿𝗲𝗳𝘂𝘁𝗮𝗯𝗹𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲”
A 5,800-word article that relies on the leaked emails & the 2020 CAS decision to explain why no person of sane mind and rudimentary intelligence would buy Man City’s defence.
Link below.
Łukasz Bączek retweeted
The Esk has a new home. The same independent analysis of football's money, owners and rules, now organised so you can find it: nearly 1,000 articles by topic, club, owner and case, plus new hubs on Everton, Chelsea, the Man City case and the IFR.
theesk.org
Łukasz Bączek retweeted
EXCLUSIVE: Manchester United has issued a request for proposals to develop the commercial plan for its new stadium and potentially sell the naming rights to the venue sportbusiness.com/news/exclu…
Łukasz Bączek retweeted
👀 When Arsenal and Hamburger SV clashed in the 2006-07 group stage, both backed by Fly Emirates, the away teams took to the pitch wearing Dubai across their chests.
👀🕸️ Teams Today Can Wear Identical Shirt Sponsors in Champions League, But That Was Not Always the Case [@KitNerdUK]: footballkitarchive.com/news/…
Łukasz Bączek retweeted
🚨 The agreement between PSG and the Qatar Tourism Authority from 2011 to 2018 was worth between €100m and €200m annually. Independent valuations conducted by the agencies Repucom and Octagon estimated the value of the contract at €2.78m per year.
Łukasz Bączek retweeted
🚨 PSG's sponsorship agreement with the Qatar Tourism Authority between 2011 and 2018 was worth between €100M and €200M per year. 🇫🇷💰
However, independent valuations by Repucom and Octagon estimated the deal's actual market value at just €2.78M annually.
(Source: @Lu_Class_)
Łukasz Bączek retweeted
🌐 Sponsors origin
🟦 Manchester City
🇦🇪 Etihad Airways ✈️
🇩🇪 PUMA 👕
🇨🇳🇸🇨 OKX
🇯🇵 Asahi Super Dry
🏴 Revolut
🇨🇳 BYD
🟦 PSG
🇶🇦 Qatar Airways ✈️
🇺🇸 Nike/Jordan Brand 👕
🇦🇪 Beyond Developments
🇩🇪 Snipes
🇫🇷 ALL Accor
🇷🇼 Visit Rwanda
Łukasz Bączek retweeted
🧵Sponsorship income:
🟦 Manchester City €298m
🟦 PSG €199m
Today sees a clash between clubs owned by individuals from the Persian Gulf 🇦🇪 🇶🇦 region who built their commercial might in a similar fashion. Both their current and historical figures are impressive,
Łukasz Bączek retweeted
Chelsea's front-of-shirt sponsor USDC have signed an initial one-year deal but insist they could stay "long-term".
Who are Circle and is USDC just another crypto sponsor? Featuring @KashRazzaghi.
bbc.co.uk/sport/football/art…
Łukasz Bączek retweeted
🚨 AION and its parent company GAC have signed a deal to become the Official Automotive Partner of Chelsea FC. The contract with one of China's biggest car companies is worth up to £3m a year.
Łukasz Bączek retweeted
🟦 L’Oréal Groupe is now the official partner of the Paris Saint-Germain football club. The firm, which was founded in Paris in 1909, will be designated the club’s ‘Official Beauty Partner’ until 2028. The agreement also sees its Vichy sub-brand become
Łukasz Bączek retweeted
It's a victory that is likely to mean absolutely nothing in a couple of months when City get their punishment for nearly a decade of cheating. What a mess the Premier League is in.
