@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance
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Joined January 2015
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Przecież te umowy zostały wypowiedziane przez 3 chińskie marki ze skutkiem natychmiastowym. Nie ma żadnego oficjalnego oświadczenia zmieniającego ich decyzje z rana.
Kylian Mbappé has lost over €10m in endorsements with Chinese brands after his 'dictator' comment regarding Mao Zedong.
Two Chinese consumer brands cut ties with French soccer star Kylian Mbappé over comments deemed insulting to founding father Mao Zedong.
The controversy erupted after Mbappé was asked in a video which internet meme featuring himself had made him laugh the most. Full story: bloom.bg/4zZuWFa
📷: Diego Souto/Getty Images
Now it is time for a meeting with the Chinese ambassador to Spain. It must be admitted that Tebas is bending over backwards to save La Liga’s image - and, in particular, its finances - following Mbappé’s comments.
Hoy he mantenido una reunión con el embajador de China en España para abordar la situación generada por las declaraciones de Kylian Mbappé y buscar soluciones que permitan superar este episodio.
Durante los últimos años, desde LALIGA hemos trabajado mano a mano con las autoridades chinas, las instituciones del fútbol, los operadores audiovisuales y las empresas del país para impulsar el crecimiento y la popularidad del fútbol español en China, pero también para contribuir al desarrollo y crecimiento del propio fútbol chino, compartiendo nuestra experiencia, conocimientos y recursos.
Queremos que nuestros acuerdos de colaboración, especialmente el convenio estratégico con la Chinese Professional Football League (CFL), vigente hasta 2029, y los acuerdos con China Media Group (CMG), entre otros proyectos conjuntos, sigan siendo un éxito y contribuyan tanto a hacer cada vez más grande el fútbol chino como a acercar nuestras competiciones a millones de aficionados.
Una relación construida sobre el respeto mutuo, la confianza y la cooperación que debemos preservar y seguir fortaleciendo.
Nuestro compromiso es seguir trabajando juntos para que un episodio individual no perjudique los importantes avances conseguidos ni afecte a los millones de aficionados chinos que siguen nuestras competiciones.
China es y seguirá siendo un socio estratégico para LALIGA.🇨🇳🇪🇸
Łukasz Bączek retweeted
西班牙职业足球联盟（LALIGA）对基利安·姆巴佩所发表的言论在中国引发的不满与冒犯深表遗憾。我们理解这些言论所造成的伤害。我谨代表LALIGA向中国人民致以诚挚的歉意。
多年来，我们与中国及其政府部门、体育机构、视听媒体机构，以及数以百万计喜爱西班牙足球的球迷，建立了相互尊重、信任与合作的关系。
我们不能允许个人行为损害这一关系，也不能让我们职业赛事中的20多家俱乐部以及数以百万计的中国球迷因此受到不利影响。
我们正在采取力所能及的措施，并与我们在中国的合作伙伴及相关方直接对接，以化解当前局面。
我们对中国、中国人民及中国有关机构的承诺坚定不移。
多年来建立的这一关系，不能因个别事件而受到损害。
Kylian Mbappe apologises after Chinese brands (Mengniu & Dongpeng) drop him over ‘dictator’ comments 🤷
Łukasz Bączek retweeted
Sporting apparel is the largest source of sponsorship spend in European sport, worth more than double any other category.
Across a European sponsorship market worth €20.5bn in 2025, the top 10 categories account for a little under two fifths of the total.
Our first 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗥𝗲𝗽𝗼𝗿𝘁 draws on close to 50,000 deals gathered and contextualised by our research team.
The NBA generated roughly $14.5 billion in revenue during the 2025-26 season, while the 30 teams collectively made $13.7 billion, or $456 million per club sportico.com/feature/how-nba…
Łukasz Bączek retweeted
🟦 Sokin makes its debut on the sleeve of Chelsea shirts.
🟦 Sokin makes its debut on the sleeve of Chelsea shirts.
Łukasz Bączek retweeted
🟦 There has been a notable degree of churn in the sleeve sponsorship asset, with WhaleFin, BingX, Fever, Live Nation and FPT all appearing in the position over the past four seasons. The last long-term sponsor was Hyundai.
◾WhaleFin
◾BingX
◾Fever
◾LiveNation
◾FPT
◾Sokin🆕
The company recently announced a multi-year partnership with ManUtd as the club's Official Global Business Payment Solutions Partner. One of Sokin’s strategic goals for 2026 was to significantly expand its operations in North America, as well as in Asia, the ME, and South America
🟦 There has been a notable degree of churn in the sleeve sponsorship asset, with WhaleFin, BingX, Fever, Live Nation and FPT all appearing in the position over the past four seasons. The last long-term sponsor was Hyundai.
◾WhaleFin
◾BingX
◾Fever
◾LiveNation
◾FPT
◾Sokin🆕
Łukasz Bączek retweeted
🚨Chelsea has announced a multi-year partnership with Sokin - a global firm operating in the embedded finance & payments sector - which will become the club’s sleeve sponsor. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of CFC & CFC Women.
Łukasz Bączek retweeted
Soccer sponsorship news: McDonald's won't renew its decades-old FIFA deal. CFO Ian Borden said on an earnings call that while the 2026 World Cup "provided a lift to the business ... [it] underperformed versus our expectations." (h/t @Adweek)
adweek.com/brand-marketing/m…
The agreement will include brand exposure on the sleeve for three seasons. I still need to determine the sponsorship amount.
🚨Chelsea has announced a multi-year partnership with Sokin - a global firm operating in the embedded finance & payments sector - which will become the club’s sleeve sponsor. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of CFC & CFC Women.
Newcastle United has agreed a multi-year partnership with Corpay, Inc., a global leader in foreign exchange (FX) and international corporate payments. The deal names Corpay’s Cross-Border business as the club’s Official FX and Cross-Border Payments Partner.
