Analytical approach to emotional #marketing. German-American. Striving for Arte/Scienza. Building the SAS Institute Brand. Retired Olympian. Views my own.
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Joined August 2009
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Mirko M Goolsbey retweeted
In person watch party of @SASsoftware Explore! Dr. Goodnight and Bryan Harris on stage to welcome our colleagues and get the show started. Still time to register at Explore.SAS.com! #ExploreSAS
Mirko M Goolsbey retweeted
SAS’ Batting Lab helped kids improve their swing and their data literacy by collecting data on elite players' swings and teaching the kids about it. “It also allowed us to tell the story of the power of data and data literacy.”
— @SASsoftware's @JennChase #Brandweek 🏝
Mirko M Goolsbey retweeted
Today around 9:10 AM ET! Watch the @TODAYshow for an inside look at #SASBattingLab, our new interactive AI-powered batting cage helping kids improve their baseball + data literacy skills. We had a blast hosting the Today Show on our campus and in the Lab! Here's a sneak peek 🎥
Mirko M Goolsbey retweeted
MyPOV: an interesting and fun application of data from @SASsoftware - The Batting Lab
sas.com/en_us/curiosity/batt…
thanks @AngelaLipscomb
Mirko M Goolsbey retweeted
Huge shout-out to @MGoolsbey for hosting best-selling author, speaker, & brand strategy guru Peter Field at @SASsoftware today. Loved hearing Peter's research and insights firsthand and especially appreciated his counsel for us to keep pushing the emotional button of curiosity.
Mirko M Goolsbey retweeted
“We’re not B2B, not B2C, we’re B2H. Business to Human. Producers are people too.” @Kateardini, CMO, @johnhancockusa #ANABRAND
Mirko M Goolsbey retweeted
There is a crisis in marketing that most are ignorant of. Zero strategy and non existent briefing skills. Ad agencies have known about both issues for decades. Now data collection firms it. my column for @MarketingWeekEd discusses it: marketingweek.com/mark-ritso…
Mirko M Goolsbey retweeted
Key insights from @benandjerrys #Brandweek
ALT Key Takeaways The Inside Scoop on Owning Your Brand Narrative 1. Values matter today more than ever. What a brand stands & advocates for is as important as traditional brand equity/product attributes that drive consideration, purchase and loyalty 2. Actions matter too! Businesses that don’t DO something tangible to make the world a better place are already on a path to irrelevance 3. You will have lovers & haters - that’s OK! Don’t let fear of criticism quash your team’s/business’ values. Brands were never meant to be all things to all people 4. Be willing to stand for your values even when it does not sell more stuff. Don’t be a shill for your brand... consumers and employees alike will know it.
Mirko M Goolsbey retweeted
Expertise isn't about being consistently right. It's about becoming decreasingly wrong.
A hallmark of understanding is the ability to rule out inaccurate theories and flawed evidence, and thereby move closer to the truth.
Learning is the art of discarding mistaken ideas.
Mirko M Goolsbey retweeted
Reminds me of… what Bain/McKinsey/BCG say they will do vs what actually will be done.
Mirko M Goolsbey retweeted
"We found that some of the best VC deals of all time didn’t come from tactics out of a playbook. They were the result of research, strong convictions, and committed follow-through." Great overview via @CBinsights. H/T @MGoolsbey
cbinsights.com/research/best…
Mirko M Goolsbey retweeted
The bold future for @SASsoftware became even more tangible today, as we shared our intention to be IPO-ready by 2024. I’m thrilled to be a part of it. Learn more 👇
#innovation #curiosityforever #curiosity #analytics
sas.com/en_us/news/press-rel…
Mirko M Goolsbey retweeted
Tom's latest blog post has 52—mostly contrarian—pairings which he hopes will provoke some thought. “You like strategy. I like execution.” #extremehumanism
^HB
tompeters.com/2021/05/the-yo…
Mirko M Goolsbey retweeted
We must be careful not to believe things simply because we want them to be true. No one can fool you as easily as you can fool yourself.
Mirko M Goolsbey retweeted
You are under no obligation to remain the same person you were a year ago, a month ago, or even a day ago. You are here to create yourself, continuously.
Mirko M Goolsbey retweeted
Great quote from the great Richard Feynman (born OTD 1918) cosmolearning.org/documentar…
Mirko M Goolsbey retweeted
Uh huh, you know what it is... celebrating our little black and yellow friends on this #WorldBeeDay. 🐝 Read all about decoding the bee waggle dance. 2.sas.com/6019yEr3L
Mirko M Goolsbey retweeted
"When I was younger, my mother was a math professor. I spent hours watching her create lectures geared towards raising her students' curiosity. Naturally, this was instilled in me." - SAS data scientist Ayana Littlejohn
Here's to moms who inspire. ❤️ Happy #MothersDay
Mirko M Goolsbey retweeted
Calling all data scientists. SAS is collaborating with @bobehayes on a global survey of the DS & ML community. Please consider taking the survey 2.sas.com/6012HNn9Y that will look at (among other things) DS and ML best practices & which industries are excelling.
Mirko M Goolsbey retweeted
We're so excited about our #SASGF speakers line-up including special guest @AdamMGrant -- recognized by Thinkers50 as one of the world’s 10 most influential management thinkers, Fortune’s 40 Under 40 and Oprah’s SuperSoul 100. 💡 Free registration 2.sas.com/6014H2GN4
