Anytime I see the word "grid" my brain hears Jeff Bridges day "the grid" as it relates to Tron and Daft Punk
"Grid Systems In Graphic Design" should be required reading for all creatives.
Importantly, the point is NOT to rigidly use a perfect grid so everything is tidy.
The point is to direct attention, by BREAKING the expected pattern (in this case, the grid).
Contrast and asymmetry are the most obvious applications of this.
Eg, the poster on the right has a very asymmetrical composition and plays off of contrast between big, flat rectangles and small, textural type.
But the same principle applies to all art forms. Eg, in music, it feels really dramatic if everything suddenly drops out except one instrument - because it broke the expected pattern.
The human brain is hardwired to looking for patterns, and to notice anything that breaks the pattern.
Use that to your advantage to direct attention where you want it... THAT is the point of grid systems.
(the book is by Josef Muller-Brockmann btw, and it's easy to find these days)
MSue retweeted
i burned through all my claude credits building this. if you find it useful and want to pay it forward, give to the archives that kept these letters alive, like the internet archive and project gutenberg. they’re all on the about page
ifthisfindsyou.app
MSue retweeted
something that makes me sad, not in a trad way, is that public buildings used to be designed to be places that were both functional and served as celebrations of art and architecture. they were supposed to feel important and grand.
MSue retweeted
always amazed how the nytimes freelancer website hasn't been updated since 2005. The white border on the logo 😂
