We're proud to recognize #MinorityHealthMonth alongside @BET, spotlighting an eye-opening conversation about the disproportionate impact of prostate cancer on Black men featuring our very own CEO, Courtney Bugler (@ZEROProstateCEO) and Global Brand Ambassador, @MathewKnowles. Before he became the force behind Destiny's Child and Beyonce's mega success, Knowles was breaking barriers in healthcare. As one of the first Black professionals to sell advanced medical imaging technology, he gained a rare perspective on the medical world—one that became deeply personal during his own cancer journey. Now, he's using his voice and platform to shine a spotlight on a crisis that doesn't get nearly enough attention: Every 18 minutes a Black man is diagnosed. The silence, stigma, and systemic barriers around this devastating disease are costing lives. In an eye-opening conversation with Courtney on BET, Knowles shares his story, unpacks the deep racial disparities in healthcare, and issues a powerful call to action: Vulnerability is strength. Early detection saves lives. This is more than a personal mission. That's why we launched 'Blitz the Barriers,' the most ambitious project in the history of U.S. prostate cancer with our lead founding partner, @Novartis, with a goal of saving 100,000 lives by 2035. Watch the full interview and learn how we can work together to ensure no one dies from prostate cancer because of who they are or where they live. #ZEROProstateCancer #BlitzTheBarriers #ZeroStigma #ZeroBarriers #HealthEquity #ProstateCancer #MensHealth #Healthcare