Discovering what really works in sales and marketing optimization through testing and research.
Jacksonville Beach, Florida
Joined June 2008
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Join MECLABS' free AI Guild.
A community for customer-first marketers using MECLABS AI to make better marketing decisions and build value for the customer.
guild.meclabsai.com/
MarketingExperiments retweeted
Decades ago, Flint McGlaughlin pioneered the landing page optimization and conversion rate optimization tactics many digital marketers still use today.
In next week’s live AI Guild session, he’ll teach you what’s changed (and what hasn’t) with the widespread adoption of AI:
– The Once and Future Landing Page: Conversion optimization in the AI era
– Wednesday, November 4th at 2:00 pm EDT
– Interactive Zoom webinar
– Facilitators: @FlintsNotes, Azad Abdullahi, and @DanielBurstein
– Based on MECLABS research and case studies from @MarketingSherpa
In this session, we’ll show you why the landing page is not being replaced – it is being re-imagined on first principles.
REGISTER NOW for this no-cost event at meclabs.com/lpo
MarketingExperiments retweeted
Getting found in AI search starts with answering the questions businesses often dodge:
💰What does it cost?
⚙️ How do you work?
🤝 Who are you a good fit for?
🚫 Who aren’t you a good fit for?
See real-world before/after examples in our latest article marketingsherpa.com/article/…
MarketingExperiments retweeted
Looking for examples from your experience for @MarketingSherpa article
How do you use AI to get deeper customer insight without losing the human meaning that makes brands matter?
Previous article so you can see what we publish marketingsherpa.com/article/…
#JournoRequest #PRrequest
MarketingExperiments retweeted
The new version of MECLABSai is now live. MECLABSai helps you build conversion-focused systems that generate leads, bookings, and sales.
meclabsai.com/
MarketingExperiments retweeted
The Once and Future Landing Page: Conversion optimization in the AI era
Join digital marketing pioneer Flint McGlaughlin on November 4th at 2:00 pm EST
Register now for this free AI Guild session at meclabs.com/lpo
MarketingExperiments retweeted
Social works in B2B when you treat it like a managed community
Get ideas from this classic MarketingSherpa case study marketingsherpa.com/article/…
MarketingExperiments retweeted
Do you use PowerPoint or Lovable for your event decks? We recently debated this internally:
“Adapt delivery to the recipient, but let the essence govern the adaptation.” – @FlintsNotes
v.
“Even if it isn't all AI written, it feels like it is.” – @DanielBurstein
We posted the full debate in the AI Guild to give you ideas for your own internal debates about when to use artificial intelligence
guild.meclabs.com/c/general-…
#EventMarketing #ContentMarketing #B2Bmarketing
MarketingExperiments retweeted
“Go look at your page and just say, 'could a startup born yesterday write this same page?'” – @Crestodina of @Orbiteers
In our latest AI Guild session, Andy and our own @FlintsNotes shared examples, mockups, tools, websites, and before-and-after examples...not to mention lessons from decades of experience in the back-and-forth commentary
Watch the video replay (and get the slides, transcript, and a resource kit) at guild.meclabs.com/c/video-li…
MarketingExperiments retweeted
TODAY at 2 pm EDT – Learn how to earn trust from a skeptical consumer and machine
Join @FlintsNotes and @Crestodina of @orbiteers in today's free AI Guild session
meclabs.com/transparent
MarketingExperiments retweeted
TOMORROW (Tuesday, Oct. 13) at 2 pm EDT – 'Transparent Marketing, Part 2: How to earn the trust of a skeptical consumer...and machine'
Join @FlintsNotes and special guest @crestodina of @orbiteers
We’ll look at real examples of pricing clarity, evidence architecture, AI-ready messaging, and ways to reduce anxiety so prospects are more likely to believe what they read.
Register for this free AI Guild session at meclabs.com/transparent
MarketingExperiments retweeted
AI is more likely to trust content that is specific, consistent, and easy to verify – the same kind of content a skeptical human would trust.
marketingsherpa.com/article/…
MarketingExperiments retweeted
Learn how to earn trust in the age of AI from customers + LLMs – Join us on Oct. 13 for ‘Transparent Marketing, Part 2: How to earn the trust of a skeptical consumer… and machine’
Marketers and entrepreneurs always had to earn the trust of humans. In the AI era, you now have to earn the trust of machines as well.
We’re hosting a live AI Guild session next week on how to win both human and machine confidence.
✅Transparent Marketing, Part 2: How to earn the trust of a skeptical consumer… and machine
✅Tuesday, October 13th at 2 pm EDT
✅Interactive, Zoom webinar
✅Facilitators: @crestodina and @FlintsNotes
✅No cost. Practical examples. Live Q&A.
✅Based on research and case studies from @orbiteers, MECLABS, and @MarketingSherpa
REGISTER for the free live session at meclabs.com/transparent
P.S. What makes your brand recommendable in the AI era? Join the discussion in the AI Guild’s Circle community right now – guild.meclabs.com/c/general-…
"When you say 'sell,' I hear 'hype.' Clarity trumps persuasion. Don’t sell; say." – Flint McGlaughlin marketingexperiments.com/val…
After you read the 2003 article, learn how these lessons apply in 2026 during next week's AI Guild session meclabs.com/transparent
#EnterpriseAI
MarketingExperiments retweeted
Looking for examples from your experience for the @MarketingSherpa article:
A change you made to adapt CRO & LPO tactics for the AI era
Please show before/after/results
Here's a previous article so you can see what we publish marketingsherpa.com/article/…
#JournoRequest #PRrequest
MarketingExperiments retweeted
Transparent Marketing, Part 2: How to earn the trust of a skeptical consumer...and machine
Join @crestodina and @FlintsNotes next Tuesday for this free AI Guild session
Register now at meclabs.com/transparent
MarketingExperiments retweeted
Growth doesn’t always come from adding more
marketingsherpa.com/article/…
MarketingExperiments retweeted
“The biggest thing everyone listening can learn is moving from sales oriented to service oriented...” – @DanielBurstein
via Khansa Kaleem of @Infoproseries
infoproseries.com/podcast/po…
MarketingExperiments retweeted
Pitch me example for @MarketingSherpa article:
Using hyper-specialization to outcompete AI mediocrity
LLMs are generalists. How does your company use its domain specialty to deliver better value prop?
Example previous article marketingsherpa.com/article/…
#JournoRequest #PRrequest
MarketingExperiments retweeted
Learn how to distill the essence of your value proposition and then amplify it with the power of AI.
meclabs.com/about/showcases/…
