
Head of Policy & Public Affairs Research @OpiniumResearch. Have some public policy to develop and communicate? Get in touch.
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Joined September 2011
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James Crouch retweeted
Tories had 1st & 2nd Muslim cabinet ministers, along with 1st & 2nd ethnic minority leaders & PMs in Disraeli & Sunak. Now they have the first black woman leader who could be to their 4th female PM. This idea only the progressive left creates opportunity for every Briton is demonstrably bunkum.
Humza Yousaf, author of Under Fire, an important and painfully honest testament, could never have flourished in Keir Starmer’s Labour Party, still less the Conservatives. As a proud Muslim and supporter of the Palestinian cause, that would have been out of the question. In the Scottish National Party, which embraced multiculturalism as its southern counterparts drifted towards coercive liberalism, he rose to the top.
@OborneTweets: Humza Yousaf's private war
newstatesman.com/culture/boo…
James Crouch retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
For the first time, both Labour and Conservative leaders are on positive net approval.
🌹 Burnham +7 (+1)
🌳 Badenoch +2 (+3)
🔶 Davey -7 (n/c)
➡️ Farage -26 (+2)
🌍 Polanski -32 (n/c)
James Crouch retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
Public reaction to Burnham and Healey's Autumn Budget is mixed, with almost half unsure what to make of it, but Labour voters tend to like it.
👍 23% Good Budget
👎 29% Bad Budget
🤔 48% Not sure
James Crouch retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
2026 Autumn Budget is still the best received fiscal event in 3 years.
With a net rating of -6, it outperforms every fiscal event since the 2023 Autumn Statement (-4), and is very far from Reeves's 2025 Autumn Budget (-33).
🤖 Made with AI
James Crouch retweeted
Latest Opinium @ObserverUK poll 🚨
Little movement in voting intention after the Budget, with Labour maintaining an 8-point lead over Reform.
🌹 LAB 30% (n/c)
➡️ REF 22% (n/c)
🌳 CON 20% (n/c)
🔶 LD 10% (+1)
🌍 GRN 8% (-2)
James Crouch retweeted
🚨 New Opinium @ObserverUK poll, 8pm 🚨
How has the public reacted to Andy Burnham and John Healey's first budget?
🔗 This link will go live at 8pm
opinium.com/resource-center/…
James Crouch retweeted
Here's the real story of this Budget, the can being kicked down the road. This Labour government is apparently planning spending cuts on most areas of public service spending of 2.6% per year between 2028-29 and 2031-32.
Pull the other one. It's got bells on.
James Crouch retweeted
Mindblowing chart from OBR. In 2029 real household disposable income per person expected to be just 1% higher than in 2019. What an unbelievably awful decade. It used to grow by 2%+ every year, not 1% in 10 years.
James Crouch retweeted
🚨Latest Opinium @ObserverUK poll🚨
Burnham remains the only political leader with a net positive approval rating.
🌹Burnham +6 (-2)
🌳Badenoch -1 (-1)
🔶Davey -7 (-1)
➡️ Farage -28 (-2)
🌍Polanski -32 (-3)
#Budget2026
James Crouch retweeted
🚨Latest Opinium @ObserverUK poll🚨
Labour continues to lead in the polls, 8 points ahead of Reform in second place.
🌹LAB 30% (+1)
➡️REF 22% (-2)
🌳CON 20% (n/c)
🌍GRN 10% (+1)
🔶LD 9% (n/c)
#Budget2026
James Crouch retweeted
What did conference season actually change?
Priya Minhas looks at what the polls reveal about Britain’s fragmented politics, and why connecting with voters may matter more than winning conference season.
Read more in our latest Opinium Substack 👇
James Crouch retweeted
William Hague declares Trump the worst president of his lifetime, and struggles to see how anyone could have a different opinion.
“This mishandling of world affairs … is the most serious development and negative development in the world since the Second World War.“
@StigAbell | @WilliamJHague
James Crouch retweeted
What do small businesses most want help with at the Budget? Energy bills. (Followed by business rates and employment costs.) New finding from @OpiniumResearch polling of 500 SME leaders for @CPSThinkTank
James Crouch retweeted
What do small businesses need to see from the next Budget?
@rcolvile and @OpiniumResearch have the answers 👇
John Healey reportedly wants to help small businesses at the Budget. New polling by @OpiniumResearch for @CPSThinkTank shows they definitely need it!
Opinium polled 500 SMEs bosses across the UK. Overwhelmingly, they felt govt wasn't on their side. But help do they need? (1/?)
James Crouch retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
Zack Polanski is now the least popular major party leader.
🌹 Burnham +8 (n/c)
🌳 Badenoch 0 (n/c)
🔶 Davey -6 (n/c)
➡️ Farage -26 (-4)
🌍 Polanski -29 (-7)
James Crouch retweeted
The Conservatives' image has improved across every attribute since August.
The party is now viewed about as positively as it was at its 2021 conference.
Its strongest net ratings are:
✅ Knows what it stands for: +4
🎯 Clear sense of purpose: -3
🤝 United: -8
James Crouch retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
Kemi Badenoch's conference speech appears to have landed reasonably well with voters.
👍 32% thought it was a good speech
👎 14% thought it was bad
68% of Conservative voters and a plurality (39%) of Reform voters rated it positively.
James Crouch retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
The Conservatives jump 3 points (their largest single-poll increase of this Parliament) as Labour now has a 6-point lead over Reform.
🌹 LAB 29% (-1)
➡️ REF 23% (-2)
🌳 CON 20% (+3)
🌍 GRN 9% (-2)
🔶 LD 9% (n/c)
James Crouch retweeted
🚨 New Opinium @ObserverUK poll, 8pm 🚨
Has Kemi Badenoch pulled off another successful Conservative Party conference speech?
🔗 This link will go live at 8pm
opinium.com/resource-center/…
























