Russell Cooper (@PackagingSci) header
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A Packaging Scientist 🧃👨🏻‍🔬 Tweets about the design, experience, and sustainability of Consumer Goods Packaging 🎨✨🌎 I mostly post on IG

The Shelf
Joined February 2018
Photo by Russell Cooper (@PackagingSci)Photo by Russell Cooper (@PackagingSci)Photo by Russell Cooper (@PackagingSci)Photo by Russell Cooper (@PackagingSci)Photo by Russell Cooper (@PackagingSci)Photo by Russell Cooper (@PackagingSci)Photo by Russell Cooper (@PackagingSci)Photo by Russell Cooper (@PackagingSci)Photo by Russell Cooper (@PackagingSci)Photo by Russell Cooper (@PackagingSci)
Russell Cooper retweeted
The deadline to enter the Flexible Packaging Achievement Awards is November 12! Don't miss your opportunity to showcase your achievements and earn recognition among the industry's best. Submit your entry: flexpack.org/achievement-awa…
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Russell Cooper retweeted
There’s just one month left to enter the 2027 Flexible Packaging Achievement Awards competition! These awards celebrate breakthrough solutions that are shaping the future of the flexible packaging industry.​ Submit your entry before November 12th! flexpack.org/achievement-awa…
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Cool paperization example - @flonase is using @paperfoam for their main SKU.
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The power of good packaging design 👇
I asked Peter Rahal, the RxBar founder, to confirm his revenue. It went $2m a year, then $7m, then $36m, then $160m. He said the $36m to $160m jump came from one thing: they timed a full rebrand with the move from CrossFit gyms into mainstream grocery. New label, egg-whites-first, and the year after that revenue went from $36m to $160m.
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Thanks for the care package @GoodCoShips @ChadCarleton Good box design. Everything was still in place upon arrival thanks to the inserts and spacers. 👍 I especially like the mini pallet note pad 😃
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CVS is rolling out aluminum bottles for their popular value-size private label pain and allergy medicine. The goals: increase bottle recycling rates and elevate shelf presence. Kudos to @cvspharmacy for maintaining price parity with a certainly more expensive packaging system. ♻️
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Russell Cooper retweeted
Velocities are up +87% in the club channel the first week after our packaging refresh. Packaging matters...a lot.
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Russell Cooper retweeted
For those beverage packaging nerds: 1st all aluminum resealable end
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What happens after something is tossed in the recycling bin? ♻️ Most people don’t know—that’s why we created Recycling in Action. Join our free May 5 webinar to hear from recyclers hosting tours and changing how people see recycling. Register: ow.ly/ZAsb50YQJfL
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Thanks for the bevs @guhlo !
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Russell Cooper retweeted
original Pepsi Blue (2002-2004)
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Russell Cooper retweeted
The big fat buttons felt good to press.
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Packaging Science
Is there a secret science that bridges all science?
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Russell Cooper retweeted
this is the best day of my life. they finally restocked the mysterious liquid
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Russell Cooper retweeted
You're in for a treat, but only if you can get that lid off. Talenti gelato is notorious for being tough to open, so we scanned a few new and opened containers to see if industrial CT could tell us why. Read the full scoop here: hubs.ly/Q03-V9B20 🍨
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Iconic
Throwback cans out NOW. Cheers to 150 years of Budweiser.
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Remember the 3L bottle of Pepsi with the black bottom? #nostalgia
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