B2B content strategist and writer for SaaS companies Bylines @HubSpot @coschedule @foundationincco @singlegrain @engageBay. Discusses B2B & SaaS
Joined August 2015
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Need a content strategist and writer who can create assets that become your greatest hits?
That's me👋
See some of my work for companies like Foundationinc, Single Grain, HubSpot, CoSchedule, EngageBay, and Nutshell.
contentestate.com/portfolio/
Marketer? SEO specialist?
You may have a similar question like Jessica.
The answer? It's right here 👇🏾
contentestate.com/neuronwrit…
I've searched and searched for brands that run #SMS #loyaltyprograms. What I got? Zilch. Nothing 🙄
So I need your help. If you take part in SMS loyalty programs or know any fantastic one, kindly share so I can check them out and get my article to the finish line.
Gracias 🤝
After updating a HubSpot blog post about "sales analysis reports," organic visits increased by 81.6%.
✅Pre-update
September 2022: 1267 visits
✅Post-update
March 2023: 2302 visits
🟢What I did
✅Rewrote the intro
✅Added relevant H2s and H3s
✅Included videos and images
Advanced Twitter Search is a powerful tool for filtering tweets by highly specific criteria.
Do you use it?
If Googling a topic is the beginning and end of your content research, how will your content differ from what ChatGPT vomits?
You can do a lot better by diving deeper.
contentestate.com/content-re…
Including quotes improves the shareability of your content.
But don't stop there.
When distributing your content, tag those who shared insights in your piece. They'd likely engage with your piece and give it more reach on social.
Getting quotes from industry experts gives content a journalistic feel and helps you tell an interesting story.
Don't sleep on getting expert insights if you want your content to shine.
Identifying the search intent of a keyword ensures search engines don't bury your content in the search results.
More importantly, it lets you answer your audience questions.
Insights from some content remain timeless. But how do you find them?
1. Use LinkedIn filters
2. Dig into Advanced Twitter Search
3. Find forgotten content in communities
My research process.
2017:
Google a keyword
Read page 1 posts
Use these posts as inspiration
Copy and rewrite sections
2023:
Start with Google
Find relevant research report
Use expert insight aggregators
Source insights directly from experts
And more👇🏾
contentestate.com/content-re…
Precious Oboidhe retweeted
This might come as a surprise but what makes top writers or content marketers be the “top” in their respective field isn’t — writing.
It’s “involvement.”
Here me out —
No need sugarcoating the truth. Truth taste bitter.
In an AMA recently organized by Brooklin Nash, a marketer asked if location reduces your chances of getting hired.
Brooklin responded, "Unfortunately, I think it does. But it shouldn't."
Do I disagree? F* No. I agree.
But I also love the proverbial phrase that says, "When life gives you lemons, make lemonade."
Develop yourself to the point where clients queue to access your service.
My latest @CoSchedule piece explains how you can write an article that turns lurkers into customers.
(includes insights from @thinking_slow, @ericasmyname and @jessicamalnik)
coschedule.com/blog/how-to-w…
Nobody pays writers to just write. If a client pays you to write today, such payment is for you to:
🧠think
🔍research
🎙️interview
💭make sense of insights
⛣ connect the dots
Do these before writing a word so you create content that's different & worth a reader's time.
Content marketing is all about giving.
Put your heart and soul into it.
Be generous with your knowledge.
It will come back to you in more ways than one.