WATCH: The Birkin has powered Hermes’ rise to become one of the most profitable luxury brands in the world. Its success was based on scarcity. Now, Birkins have become widespread on the second-hand market. Helen Reid finds out more reut.rs/4ia1THz

How the Hermes Birkin bag is losing its scarcity appeal - Business

Oct 21, 2026 · 1:27 PM UTC

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True luxury is about more than scarcity. Craftsmanship, heritage, and lasting quality matter just as much.
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Funny how scarcity built the Birkin brand and now the resale market is flooded with them. Hermes can control what it makes, not what people dump later, and that gap is the real test of pricing power.
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