Real Estate Professional
Joined July 2011
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Richard Kohn retweeted
You can build a profitable DTC ecom brand with under $50K upfront and be doing $1M+/month within 18 months and nobody talks about how repeatable the actual formula is.
Here's the exact sequence:
Month 1: Pick a category with 80%+ gross margin potential. Supplements, vitamins, wellness. Validate demand before spending a dollar on product.
Month 2: Find a manufacturer with under 8 week lead times. Non-negotiable. Long lead times kill your cash flow before you ever scale.
Month 3: Launch with influencer cohorts of 25-50 creators. Expect 10% to convert profitably. Kill the rest fast. Whitelist the winners as paid ads.
Month 4: 20-40% of your paid budget runs behind influencer-sourced creative. Your CAC drops. Your ROAS climbs.
Month 6: Build your subscription model. Lock in recurring revenue. Every subscriber is compounding LTV you don't have to re-acquire.
Month 12: You have 80% gross margins, a retention machine, and a repeatable acquisition system.
Month 18: $1M+/month is not a prediction. It's math.
Results from applying this exact system:
Without it: Random influencer outreach, no whitelisting, no subscription. Revenue flat. Margins crushed.
With the full system: 50 long term influencer partners on retainer. 20-40% of paid budget behind whitelisted creative. Subscription revenue compounding monthly.
$103M ARR. $260M exit.
The formula isn't complicated. Most people just never see it laid out clearly.
Comment "PLAYBOOK" and I'll DM it to you
**must be following + retweet
It's crazy for people to imagine, but you can have a healthy opinion of yourself and your talents and STILL BE HUMBLE.
I can’t trust people who think ego is the enemy.
Not because they disagree with me.
I can respect that.
But because this specific belief shows a crucial lack of self-awareness and a crazy level of projection.
And if it’s not the case?
It just means you hate yourself.
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GREAT way to frame this. Even lifting weights is micro damaging your body. At least it's long-term healthy without roids.
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The gratitude we should all have for @DjokerNole . The triumph of greatness over corruption and stupidity.
Novak Djokovic (@DjokerNole) was excluded from the US Open for the last two years because he refused to participate in a human experiment.
Today, he won the US Open for the fourth time – his 24th Grand Slam victory overall.
The fact that Moderna was the main sponsor of this event makes his win even more triumphant.
Congratulations, Novak. You’re the GOAT and an idol for billions of people on this planet who also haven’t bowed to the medical-industrial complex.
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What could be better than the MODERNA shot of the day being the most famously unvaxxed athlete of all time winning the tournament that excluded him for his Vax status? #USOpen
Everyone wants to trash her for her little Tom cruise and Gyllenhaal joke BUT AT LEAST SHE'S F***ING PRETTY! Attractive people asking for attractive people is not the problem.
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In a time of "just do you" someone who cares about helping others Is extremely rare and precious.
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100,000% correct. Hurts the ego in the short term but when you do hit you'll enjoy GENUINE DESIRE.
A firm rejection is better than tricking a woman into giving you her number or going on a date with you.
Firm rejections mean that you were clear about what you wanted. Having to use manipulation means that you’re not comfortable with your masculinity.
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I hope the huge disclaimer here is: EXCLUSIVELY WHEN IT COMES TO LOVE/DATING. They're the players and we're the suckers in that game. Everywhere else.......
Women are the rational sex. Men are gloriously deep romantics. So deep that a large portion of masculine culture is a counterbalance against it - giving each other a lot of space out of respect for depth of feeling, demanding composure so we know turmoil won't derail the group
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This tweet is an awesome sh*t test. The world however doesn't work that way. The best dudes and best women will always be the ones chased, regardless of what anyone tweets.
LADIES:
These men out here wanting women to chase them are coming from a feminine place
Men love the chase, don't chase them.
If he won't chase you, you don't want him anyway
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A version of this that got me through hard times was "What would the most sophisticated, well-funded business in my industry do and how can I emulate that within my own constraints?"
If I’m stuck, asking myself: “What would someone 10x smarter than me do?” Has worked more times than I can count.
Just like giving chat gpt the right prompts increases it’s utility, so does asking ourselves better questions.
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Fucking brilliant. I once did this with college housing with an old pool table. A few hundred bucks for thousands in extra annual revenue.
For one of my AIRBNB's, I added a hot tub to test it's impact on profitability.
The result?
Increased average nightly rate by ~$75 and now maintain a 99% occupancy rate.
The hot tub cost just under $1000 and paid for itself in two weeks.
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Quick love directed at you is more often than not very much about THEM and not much to do with YOU.
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