It took two and a half years, multiple formulations, a research partnership, and full product transparency to get to this point… But here at @BetterBiom, we finally have what most “natural” oral care brands don’t:
A peer-reviewed study on our actual formula. No, not a white paper.
And not a dusty old claim recycled from a generic ingredient supplier. That’s right: we had the full NOBS Toothpaste Tablet tested against fluoride under conditions meant to simulate actual tooth decay. What fluoride toothpaste? Well…I have decorum, so I’ll just say it’s the #1 toothpaste in America. And we beat it. The study was neither pretty nor gentle. In fact, it was basically a cavity-from-h*ll simulator. Think the kind of environment that takes people from minor sensitivity to major dental bills. We tested a bunch of different things, so you should read the full study. I’ll make it clear though: After seven days, teeth brushed with NOBS had half the enamel damage compared to no brushing. And here's the kicker: it protected just as well as fluoride toothpaste, without any fluoride. “Fluoride is the gold-standard”, they said. “You can’t heal teeth without fluoride”, they said. They were wrong. You knew it, and we knew it. But now, the whole damn world is going to know it too. If you’re with us in building a healthier world, you’re in good company. At biöm, we’re not changing toothpaste.
We’re changing the rules of the game entirely. And we’re doing it together. This is just the beginning.

It’s officially been a year since I resigned from a stable career to go all in on my dream and run my company @BetterBiom full time. With a milestone like this, I would normally sit down and write out 3-5 of the most important lessons I’ve learned, package them with some amusing quips and anecdotes, then carefully edit and hit send. Not this time. Lately, I don’t have much to say that hasn’t already been said. So, here’s the one thing I want to tell you: Under no circumstances are you allowed to give up now. From the bottom of my heart, I am begging you to do anything besides quit on yourself. If you don’t believe in yourself at this moment, it’s not the end of the road. Write down the names of every single person (born and unborn) that’s counting on you to make it. Send that hail mary DM and finally ask someone for help. Shut the laptop and sleep for 12 hours if that’s what you need to get your mind right. You are allowed to do nearly anything besides give up. (No, you cannot do drugs, don’t ask. You should be addicted to winning. If you’re not winning, you don’t deserve recreational drugs) The life I live now I couldn’t have imagined in my wildest dreams. This is a direct result of the Mike Tyson punches I took and refused to let knock me out from 2022-2024. I want that for you too, so I’ll tell you something personal. Since 2021, I have kept a picture of myself from the day I was born in my camera roll. I have not always made decisions that are in my best interest. So, when faced with tough decisions, I look at that picture and ask myself, “Is [decision] in the best interest of this child?” If yes, I proceed. If no, I change course. Once you understand that giving up is never in the best interest of that child, you will understand. Stop making masochistic decisions. You have generations after you that are counting on you to win. There’s no other option here. So, consider your excuses officially invalid. If a cartoon deer can make it, anybody can.