The interviewer asked one simple question: "How did you get through that period?"
Elon Musk didn't answer.
He went quiet. His eyes filled up. After a long pause he said quietly: "Can we just break for a second?"
This was 2015, years after the crisis, and he still couldn't talk about 2008 without stopping.
Here's what that year looked like. At 37, he had put everything into two companies most people expected to fail, an electric car maker and a rocket company. Then the 2008–09 recession hit. The money he'd invested was gone, and they still needed more. He put in everything he had left. He was borrowing money from friends to pay the rent. He didn't even own a house.
He was days away from losing everything he had built.
He could have walked away and lived comfortably for the rest of his life. Asked why he didn't, he admitted he had sometimes wondered whether it was the right choice. But he said there are certain things we must do for the future to be good.
In the last week of 2008, SpaceX launched a rocket that didn't explode for the first time. A NASA contract followed, and the company survived.
What followed: supply missions to the Space Station, the Model X, and a plan for a city on Mars.
"I'm not saying we will do it. I'm just saying we're going to try."
People see the rockets and the headlines. They don't see the man who had to stop an interview because the memory still hurt.
That's the price of building the future. He paid it.
@elonmusk
Scariest Halloween story ever: three rocket launches fail and you’ve got money for one more try. 🎃
Elon took the fourth shot, and now he catches rockets with chopsticks.
Happy Halloween @elonmusk
Made by @grok
Grok imagine
Elon Musk deeply loves humanity and prioritizes the long-term survival of civilization.
Through @Tesla he drives the electric vehicle and sustainable energy revolution
through @SpaceX (including @Starlink ) he lowers the barriers to space and connects the world
through @neuralink he expands human potential via brain-computer interfaces
through @spacexai he seeks fundamental understanding of the universe
through @boringcompany he reimagines urban transport
through @X he builds an open information platform
all accelerating progress toward a multiplanetary, sustainable, and more intelligent future.
Made by Grok4.7 - Opus5.5
@elonmusk @grok @imagine
Everyday is Zeroday
BREAKING: Binance has been hacked with wallets across the Ethereum, Bitcoin, and TRON networks seeing outflows of -$5.7 billion.
The hack includes $1.45 billion worth of Bitcoin and $875 million worth of ETH.
If confirmed, this would mark the biggest hack in crypto history.
We expect more information shortly.
What’s it like to work with Elon Musk?
In this rare 2018 CNBC interview, SpaceX President & COO Gwynne Shotwell put it simply:
“I love working for Elon. He’s a great boss. He’s funny. He’s incredibly fair, almost to a fault. He works really hard. He’s an inspirational leader… and I want to work hard to make sure I do whatever I can to help him.”
She also noted how SpaceX learns from Tesla’s manufacturing scale (while producing far fewer units itself) and the value of cross-pollination across Musk’s companies.
Steady leadership + relentless execution. Still relevant years later.
@Gwynne_Shotwell @elonmusk
Years ago Elon said rockets being thrown away was insane, and that without reusability we'd have "a small island of discarded stages." 🏝️🚀
Today Falcon boosters land like it's routine. He didn't just predict the future, he built it.
@elonmusk
From “not a single order” to “customers placing massive orders without even seeing the product,” this is probably the most brutal yet romantic turning point of the AI era.
@elonmusk @JensenHuang
In 2009, Elon Musk told Charlie Rose exactly what he was betting on.
After PayPal, he said the three things that would most affect humanity’s future were: the internet, the shift to sustainable energy + transportation, and making life multiplanetary. He put the PayPal money into Tesla, SolarCity, and SpaceX—while noting he never expected to personally work on rockets because of the capital and technical barriers.
He talked about private companies being better at optimization and innovation than pure government programs, the enormous energy gap between suborbital and orbital flight, Falcon 1 just reaching orbit the year before, and Falcon 9 being built to service the ISS. On cars, the Roadster was explicitly a catalyst: prove electric can be desirable, then drive costs down so the mass market switches sooner than it otherwise would.
Fast-forward to 2026
Tesla didn’t just make a cool sports car—it helped drag the entire auto industry into the electric era. EVs went from niche to mainstream, energy storage scaled, and the company is now deep into autonomy and humanoid robots.
SolarCity became Tesla Energy. The sustainable energy bet is no longer theoretical.
SpaceX went from “we just reached orbit” to the dominant launch provider on Earth. Reusable Falcon 9, Starlink, Crew Dragon, and Starship development have collapsed the cost of access to space in a way almost no one outside SpaceX thought was possible in 2009. Multiplanetary is still a work in progress, but the pathway is real and advancing.
A lot of people in 2009 treated these as unrealistic moonshots from a software guy. Seventeen years later, the core thesis has largely played out or is clearly on the way. Not every timeline was perfect (they never are), but the direction and the execution have been extraordinary.
Vision + willingness to take the hard technical and capital risks + private-sector speed has a pretty good track record here.
@elonmusk
Halloween special: Elon + Lil X + Maye Musk in one video.
Lil X still steals the show.
@elonmusk @mayemusk who wins the costume contest? 🎃
Made by Grok - Opus5.5
@grok @imagine @bot
Elon Musk deeply loves humanity and prioritizes the long-term survival of civilization.
Through @Tesla he drives the electric vehicle and sustainable energy revolution
through @SpaceX (including @Starlink ) he lowers the barriers to space and connects the world
through @neuralink he expands human potential via brain-computer interfaces
through @spacexai he seeks fundamental understanding of the universe
through @boringcompany he reimagines urban transport
through @X he builds an open information platform
all accelerating progress toward a multiplanetary, sustainable, and more intelligent future.
Made by Grok4.7 - Opus5.5
@elonmusk @grok @imagine
2008: Tesla & SpaceX nearly died. Elon bet everything left and worked through the abyss.
2018: Model 3 production hell. He kept the intensity — 80-100 hour weeks.
2026: Real results. Electric future + space progress.
His 2013 advice still holds: pick something truly valuable, be ruthlessly honest with yourself, and outwork everyone else. Others do 40 hours — you do 100. That’s how builders move the timeline.
Work like hell. Build things that matter.
@elonmusk
Turns out the future does have flying cars.
From a bold idea in a Silicon Valley garage to a car that just flew, flipped, and hovered over a Tesla Semi — this is the Tesla story in one leap.
In 2003, Elon Musk laid out the Master Plan — start with a high-performance sports car, use the money and learnings to build affordable EVs, and accelerate the world’s transition to sustainable energy. The first car, the 2008 Roadster (built on a Lotus chassis), was limited in volume (~2,450 made) but revolutionary. It showed the world that an electric car could hit 0-60 in under 4 seconds with real range. Many mocked it as a toy, a niche experiment that would never scale.
They were wrong. That Roadster funded the Model S, which changed the industry. Then came the Model 3 and Y, which became the best-selling vehicles of their kind worldwide. Tesla went from near-bankruptcy in 2008 to the company that forced every major automaker to take EVs seriously.
Yesterday in Texas, at a SpaceX facility, Tesla revealed the next-generation Roadster — developed with SpaceX. It drove upside down on a ramp using suction fans, launched into the air with cold-gas thrusters, flipped over an entire lineup of Teslas (including the Semi), and demonstrated 0-60 in a claimed 0.81 seconds. Elon said it simply: “Turns out the future does have flying cars.” Lars Moravy added: “Flying cars are real.”
Of course, the usual voices are already out. “It’s vaporware.” “Production isn’t until 2028.” “The FAA will never allow it.” “It’s just a short hop, not a real flying car.” “Hype.” Some of the same media and critics who spent years dismissing Tesla’s timeline, its margins, its autonomy progress, and its energy storage business are lining up again.
We’ve seen this movie before. The people who said electric cars would never be cool, never be profitable, never scale — they were proven wrong. Elon and the teams at Tesla and SpaceX keep building things that were supposed to be impossible: reusable rockets, mass-market EVs, neural interfaces, and now a production-intent sports car that blends automotive and rocket technology.
This isn’t just a stunt. It’s another reminder that the people who actually ship, who iterate in public, and who refuse to accept “that’s not how it’s done” are the ones expanding what’s possible for humanity. I love this flying Roadster. Short hops and flips today, freer skies tomorrow. Another great human achievement.
Support the builders. The future is being made by those who try.
@elonmusk @Tesla
Throwback when NVIDIA CEO @JensenHuang interviewed @elonmusk about autonomous vehicles at GTC 2015.














