NitroStrom#Curous

글로벌 게임 시장 규모는 정확히 측정하기 어렵다. 다만 여러 기관의 그래프(2024, 2025)를 보면, 대략 🥉 3위 국가는 그 아래 몇 나라의 2~3배, 🥇🥈는 그 나라들의 10배 정도라는 인상이 든다… 중국과 미국은 자주 1위를 다투고, 일본은 3위를 굳건히 지킨다. 4위는 한국과 영국이 겨루는 자리다.

I just read an article from Niko Partners that confirmed Japan 🇯🇵 and South Korea 🇰🇷 as the world’s third- and fourth-largest video game markets, and pointed out that these two countries have the highest average revenue per user (ARPU) globally, with annual ARPU expected to exceed $300 by 2028 ✨. Here’s the excerpt: East Asia remains a global video game powerhouse, albeit with ongoing economic headwinds. Japan and South Korea, the world’s third- and fourth-largest video game markets, make up the region which continues to shape global video game culture and global industry trends by being home to iconic IPs, major game publishers, and companies whose influence spans the globe. ...... Beyond revenue, player behavior reveals some fascinating shifts, with a notable one being the rapid growth of older gamers and rising engagement with video content: • Players aged over 46 now represent 31.6% of gamers in Japan and 26.6% in Korea, with this age group both seeing notable year-over-year increases. • Video content also remains deeply embedded in gaming culture: 46.1% of Japanese gamers and 50.7% of Korean gamers regularly watch game livestreams or videos. • 80.2% of surveyed Japanese players prefer single-player games: the highest share across all Asia & MENA markets tracked by Niko Partners. • Korea’s mobile gaming ecosystem is diversifying, with third-party app stores’ share rising from 17% to 20.9%.