Phil Morettini (@TechnologyGuy) profile picture

Phil Morettini

@TechnologyGuy

IT Industry C-Level Interim Exec, Consultant & Blogger to SaaS, Software & Hardware Companies. Loves the Illini, Cubs & Bears: https://nitter.gq/t.co/uDUzDbg5Yn

 San Diego, CA USA
pjmconsult.com
Joined March 2009
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Take a peek at the latest article in my newsletter: Building a SaaS Company on a Budget by Outsourcing linkedin.com/pulse/building-… via @LinkedIn #SaaS #outsourcing
Building a SaaS Company on a Budget by Outsourcing

Building a SaaS Company on a Budget by Outsourcing

Starting and building a SaaS company is hard. Very, very hard.

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Check out the latest article in my newsletter: Does Blockchain Fit in Your Technology Stack? linkedin.com/pulse/does-bloc… via @LinkedIn #SoftwareDevelopment #Blockchain
Does Blockchain Fit in Your Technology Stack?

Does Blockchain Fit in Your Technology Stack?

Bitcoin made blockchain famous. But the question that matters for your company has almost nothing to do with Bitcoin.

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Check out the latest article in my newsletter: The Tech Startup Company: Filling in the Gaps linkedin.com/pulse/tech-star… via @LinkedIn #Startup #TechNews
The Tech Startup Company: Filling in the Gaps

The Tech Startup Company: Filling in the Gaps

Every tech startup has gaps it can't fill. Not enough bandwidth, a missing skill set, a funding squeeze, a product line that's too narrow, or a key person walking out the door.

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The latest Morettini on Management newsletter article is available: Securing the First 100 Customers for Your SaaS Startup linkedin.com/pulse/securing-… via @LinkedIn #SaaS #Sales
Securing the First 100 Customers for Your SaaS Startup

Securing the First 100 Customers for Your SaaS Startup

This is the toughest thing you will ever do in the software business. Nothing comes close, in my opinion.

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Below see the latest article in my newsletter: B2C Strategies to Enhance Growth of B2B Software Companies linkedin.com/pulse/b2c-strat… via @LinkedIn #SaaS #B2B
B2C Strategies to Enhance Growth of B2B Software Companies

B2C Strategies to Enhance Growth of B2B Software Companies

Traditionally, the B2B and B2C SaaS businesses have been fundamentally different. At one point, the only real similarity was that both businesses wrote code.

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Check out this item on OfferUp. offerup.co/VmgeE2Kv36b
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Here's the latest from Morettini on Management: 7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups linkedin.com/pulse/7-key-que… via @LinkedIn #founder #techstartup
7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups

7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups

As a CEO, have you ever felt like you're trapped between a rock and a hard place? Unfortunately, this is a very common situation for early-stage tech CEOs and their management teams. In this article,...

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Check out the latest article in my newsletter: Tech Startup Social Media Strategy and Tactics linkedin.com/pulse/tech-star… via @LinkedIn #socialmediamarketing #technews
Tech Startup Social Media Strategy and Tactics

Tech Startup Social Media Strategy and Tactics

I've been writing lately about social media strategy and tactics. I do so because even in this rapidly changing AI-driven world, social media remains an important focus of any tech startup promotion...

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Below is the weekly article from my newsletter: 6 Egregious Habits of IT Company CEOs linkedin.com/pulse/6-egregio… via @LinkedIn #techceo #management
6 Egregious Habits of IT Company CEOs

6 Egregious Habits of IT Company CEOs

So you're a CEO of a tech company. Or you work for one.

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Take a look at the latest article in my newsletter: The Importance of Content Marketing for Tech Startups linkedin.com/pulse/importanc… via @LinkedIn #techcompany #ContentStrategy
The Importance of Content Marketing for Tech Startups

The Importance of Content Marketing for Tech Startups

It should be obvious to everyone today in 2026 that content marketing needs to be an important part of the marketing mix in most tech companies. But I find that still isn't always the case.

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Here is the latest article in my newsletter: SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations linkedin.com/pulse/saas-star… via @LinkedIn #SaaS #financing
SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations

SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations

I find that bootstrapping a software company isn't something that most entrepreneurs I've met aspire to. Almost universally, founders dream of attracting Venture Capital investment.

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Take a peek at the latest article in my newsletter: B2B Social Selling and Marketing Strategy linkedin.com/pulse/b2b-socia… via @LinkedIn #SocialMediaMarketing #b2btech
B2B Social Selling and Marketing Strategy

B2B Social Selling and Marketing Strategy

How much effort do you put into selling on social media platforms? I'm talking specifically to those of you in B2B businesses, not B2C. B2C companies, of course, have a heavy emphasis on social media...

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I just asked my state officials to prioritize severe & profound autism in my state's Medicaid decisions. Will you add your voice, too? ncsautism.quorum.us/campaign… ncsautism.quorum.us/campaign…
Tell Your State: Prioritize Severe & Profound Autism in Medicaid

Tell Your State: Prioritize Severe & Profound Autism in Medicaid

States decide how Medicaid works — make sure yours gets severe and profound autism right.

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Take a look at the latest article in my newsletter: 6 Common Areas Where a Tech Company Startup Budget is Wasted linkedin.com/pulse/6-common-… via @LinkedIn #startup #tech
6 Common Areas Where a Tech Company Startup Budget is Wasted

6 Common Areas Where a Tech Company Startup Budget is Wasted

Don't waste money! Your startup will go broke, and you will be out of business! Seems like pretty obvious advice, huh? But in practice, of course, it's very difficult. If you don't spend money, your...

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Take a peek at the latest article in my newsletter: 5 Sales Tactics A Tech Sales Force Should Never Use linkedin.com/pulse/5-sales-t… via @LinkedIn #technews #salestactics
5 Sales Tactics A Tech Sales Force Should Never Use

5 Sales Tactics A Tech Sales Force Should Never Use

Some people think that sales is a complex business function. I think it's simple.

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Here is the latest article in my newsletter: Lead Nurturing Programs for Tech Businesses linkedin.com/pulse/lead-nurt… via @LinkedIn #LeadGeneration #technews
Lead Nurturing Programs for Tech Businesses

Lead Nurturing Programs for Tech Businesses

Lead nurturing is a topic of great importance to any hardware or software company. It's a critical part of the sales process.

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Check out the latest article in my newsletter: Pricing Fences, Promotions, and the 8 Deadly Sins of Customer Care linkedin.com/pulse/pricing-f… via @LinkedIn #customerservice #techcompanies
Pricing Fences, Promotions & 8 Deadly Sins of Customer Care

Pricing Fences, Promotions & 8 Deadly Sins of Customer Care

Here's another of my articles on customer service. A pet peeve of mine.

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Please check out the latest article in my newsletter: Transparency vs. Protecting Tech IP linkedin.com/pulse/transpare… via @LinkedIn #intellectualproperty #techcompanies
Transparency vs. Protecting Tech IP

Transparency vs. Protecting Tech IP

This week, my newsletter article discusses somewhat of an obscure topic. But a very important one to the leaders of software and hardware companies.

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Check out the latest article in my newsletter: Hiring for Your Tech Company Culture linkedin.com/pulse/hiring-yo… via @LinkedIn #TechnologyNews #corporateculture
Hiring for Your Tech Company Culture

Hiring for Your Tech Company Culture

The type of culture is often discussed. But I find that within tech company management teams, it is often given short shrift when real decisions are made.

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The latest article in my newsletter: Business Diversification vs. Focus in Tech Companies linkedin.com/pulse/business-… via @LinkedIn #techcompany #diversification
Business Diversification vs. Focus in Tech Companies

Business Diversification vs. Focus in Tech Companies

How do you choose to stick with what you've been doing, or move on to the next big thing? This can be a very difficult and sometimes scary discussion. There is quite a bit of comfort in continuing...

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