The Legend of Zelda: Tears of the Kingdom shattered records within its first three days of release 🤯 and eager players wasted no time posting on social. Read our full recap on how Zelda TOTK and @NintendoAmerica perfected the social video playbook: tubularlabs.com/blog/how-zel…

Welcome to our 4-Part Series: Social Video & the Marketing Funnel. This week, we're kicking off with Awareness - our top 2 strategies for broadening reach & infiltrating new audiences + real world examples from @tartecosmetics & Stanley PMI Worldwide. tubularlabs.com/blog/part-1-…

Move over basketball! The Japan vs. Mexico World Baseball Classic game has hit viewership out of the park. ⚾️ It's #MarchMadness—but this week's top-ranking sports videos aren't all three-pointers and buzzer-beaters. Japan's walk-off win is sharing the spotlight @MLB @FOXSports

MARCH MADNESS 🔥🏀 TREND ALERT: In the last 30 days, TikTok videos using "@CBS College Sports theme" sound have generated 4M+ views. In 2022, the sound had 16.2M views & we expect to see it to grow this year as fans & teams join in on the excitement. #marchmadness #socialvideo

Have your heard of the latest #deinfluencing trend? Social media influencers around the world are telling audiences what NOT to buy. We are telling you, marketers & media sellers, how to use this trend to your advantage. Find out how now: bit.ly/4059gp6

Businesses are rapidly integrating ChatGPT into their workflow— but what about for video marketers? Use the world's newest AI technology to: - Understand audiences - Discover microcommunities - Inspire content - Optimize social search bit.ly/3It2cLQ

Got two minutes? Understand what social audiences are NOT saying. In this short video, we share Tubular's signature 3-pronged approach to going beyond likes & engagements to uncover behavioral insights you can apply to content strategies. Watch it here: bit.ly/3XO7qaw

Rihanna did more than shine bright like a diamond during her Super Bowl performance. 💎 Read more about the massive impact on social video Rihanna had without spending a single ad dollar. bit.ly/3YWZIfd

Want to see the full picture? You need data that measures sharing, shopping, searching, and more. Unlock our 3-pronged approach to applying in-depth behavioral insights to your social video strategy:bit.ly/3JSZbqi

Relying on likes & comments to guide your marketing strategy means you're ignoring insights from the silent majority of social users (roughly 93%). See our 3-pronged approach to monitoring, validating, and applying in-depth behavioral insights here:bit.ly/3K3DeEY

Last year, audiences across social platforms were weighing in on Chipotle's "tastes-like-a-Philly-cheesesteak" quesadilla. With efficient monitoring, the food brand quickly jumped on the trend and controlled the narrative. Read the full report here: bit.ly/3JSZbqi

For every 100 viewers, only 7 are likely to engage a post. Meanwhile, the 93% majority goes on viewing, clicking, sharing, and searching — largely undetected. With Tubular, you can go beyond surface-level engagement and unlock 100% of the picture. bit.ly/3JSZbqi

Just because an influencer has millions of followers doesn’t mean they will drive sales or positive engagement for your brand. We dive into the most recent Tarte-sponsored Dubai trip and uncover key learnings for marketers. bit.ly/40jAzwz

Oscar noms have been announced! Here's the Tubular leaderboard for trailer views of nominated movies: What was your favorite movie of the past year?

Happy Lunar New Year! It's the year of the Rabbit which represents longevity and positivity! 🐰 We dove into what is happening on social video and saw that not only did influencers post more content than brands about this holiday, but they also saw 10x the amount of engagement!

Here's your inside look into how marketers are approaching the 2023 Super Bowl. 🏈🎉 P.S. There are MANY changes to regularly scheduled sponsors and ad deals that make this bowl game unlike any other. Unlock strategies from @Doritos @FanDuel and more! bit.ly/3GXE7Mo

CES was an eventful week in Vegas for media experts! The topic on everyone's minds was creators! How do we optimize brand-creator relations? How to find the right influencers? Opinions from industry experts on the future of the Creator Economy here: bit.ly/3D92p55

IAB Annual Leadership Meeting is right around the corner. The Tubular executive team is flying south to immerse in all things advertising while enjoying that Florida sun! Reserve time to chat about how to optimize your marketing strategies here: bit.ly/3hHXmki

Did you know... Sports viewers are 3.9x more likely to shop for low-carb food brand @QuestNutrition? We've pulled similar stats across major consumer categories: Sports, Automotive, Music, Fashion, Electronics, and Travel. Get the quick stats here: bit.ly/3Xexvjh