Insight and consultancy. Combining client-side expertise with agility and flexibility.
Joined March 2018
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Deep Blue Thinking retweeted
The Market Research Society has announced the finalists for the Research Live awards for 2024, including the categories of agency of the year, best place to work and innovation of the year:
research-live.com/article/ne… #mrx
Great to be nominated and good luck to all the other nominees. Keeping everything crossed for December!🤞🏻🏆
research-live.com/article/ne…
Wonderful to celebrate #worldmantaday last night with great talks from @SteveBackshall and @focusedonnature . Well done to @MantaTrust for pulling together such a fantastic event to raise awareness 👏🏻
Deep Blue Thinking retweeted
You may have heard the devastating news that the Maldives government intends to reopen longline fishing, which would decimate the ocean’s biodiversity.
Sign the petition #AgainstLonglining through the link below!
bit.ly/3AuLMSL
Reposted from: Blue Marine Foundation
Lovely to see the impact that the research we worked together with @Omnisis on for @MantaTrust is getting shared so passionately. Fantastic work from Kaitlyn to pull this together for her masters and well done to everyone for the great presentation today
instagram.com/stories/kaitly…
Had a lot of fun recording this last week. Chatted to Dave Kaye on his podcast about all things insight, diving and manta rays ... including how and why I have a statue of a manta in my garden! podcasts.apple.com/gb/podcas…
Not this old chestnut again...
.@PepsiCo global drinks CMO on why marketing’s 4Ps are ‘changing’
Iconic brands used to be built on stature, says international beverages CMO Mark Kirkham, now they are as much to do with purpose, he argues. marketingweek.com/pepsico-cm…
Robust data analysis on the most important issues in our society - pure genius 👏🏻
tiktok.com/@karminker/video/…
Wonderful to see Ian Brace honoured by @TweetMRS - richly deserved 👏🏻research-live.com/article/ne…
Great session with the Checkatrade team this morning and now London looking resplendent in the sunshine for Quirks Day 2. Come and say hi if you’re here too
Thanks to @alistair_vince for highlighting this fantastic ad from Dove - really powerful stuff 👏🏻youtube.com/watch?v=FosMm_Gc…
Always great to see creative out of home advertising... well played @waitrose 👏🏻marketing-beat.co.uk/2024/04…
Deep Blue Thinking retweeted
Mark Ritson: Pre-testing ads is not divisive, it’s a no-brainer
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better marketingweek.com/ritson-pre…
Was always surprised at the valuation some of these businesses achieved when they never seemed to be solving a genuine customer problem.... retailgazette.co.uk/blog/202…
"When the data and the anecdotes disagree, the anecdotes are usually right". This is a great observation and can think of a few very powerful examples where a few verbatims in surveys revealed ended up being the tip of the iceberg for a much wider programme 💡
Jeff Bezos recounts the time he called Amazon’s customer service number mid-meeting to prove a metric was wrong
In the clip below, Jeff tells a story from the early days of Amazon when their metrics said customers waited less than 60 seconds after calling customer service. Yet this conflicted with customer complaints, and as Jeff explains:
“I have a saying, which is when the data and the anecdotes disagree, the anecdotes are usually right… If you have a bunch of customers complaining about something, and your metrics look like they shouldn’t be complaining, you should doubt the metrics.”
Then one day in a meeting, the head of customer service was defending the metric, and Jeff said, “Ok, let’s call.”
Jeff picked up the phone and dialed Amazon’s 1-800 customer service number.
Everyone in the meeting proceeded to wait more than 10 minutes before customer service answered.
“It dramatically made the point that something was wrong with the data collection, and that set off a whole chain of events where we started measuring it right… That’s an uncomfortable thing to do, but you have to seek truth even when it’s uncomfortable and you have to get people’s attention and they have to buy into it and they have to get energized around really fixing things.”
Video Source: @lexfridman