Tweets mostly about Video Ad Tech, programmatic or otherwise; sometimes about adjacent fields. Expect lots of TLAs here, like OTT VOD DAI is the next big thing.
Joined April 2015
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.@LTNGlobal claims first universal signalling solution for linear addressable ads: rapidtvnews.com/202104126026…
Long predicted consolidation in AdTech sector continues apace. @LUMA_partners report 200% jump in M&A transaction volume in Q1 2021 versus (pre-COVID) Q1 2020. Deal size has risen dramatically with notable recent targets including @SpotX, Alphonso, & @TripleLiftHQ – @BenKeenMedia
Ad firms up connected TV investments, premium inventory, 30-second spots: rapidtvnews.com/201911205772…
Continental challenge – advanced TV advertising across Europe and the U.S. v-net.tv/2019/07/17/continen… by @BenM_DX, @dataxu for @VideonetNews
Ad-Supported VoD revenue to reach $56 billion by 2024, driven by U.S., projects @DTVresearch: mediaplaynews.com/ad-support… #AVOD via @MediaPlayNews
VoD advertising “grew six-fold in seven years” – @ad_association & @WARCData: tvbeurope.com/data-centre/vo… via @TVBEurope
OTT to boom this year and AVOD to near double by 2023 – @WARCData: rapidtvnews.com/201810265397…
German broadcaster ProSieben Sat.1 deploys addressable advertising using IP targeting via HbbTV 1.5: broadbandtvnews.com/2018/10/…
VoD content from broadcasters viewed on mobile devices has the largest impact on viewers, offers the best results for ads, @Think_TV study finds: onlinevideo.net/2018/02/lean…
Danish streaming video solutions provider @XStream_AS has extended its end-to-end OTT platform MediaMaker with the server-side ad insertion system of German digital video distribution solutions provider @NowtilusVOD: broadbandtvnews.com/2018/09/…
