Tweets mostly about Video Ad Tech, programmatic or otherwise; sometimes about adjacent fields. Expect lots of TLAs here, like OTT VOD DAI is the next big thing.
Joined April 2015
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Video Ad Tech retweeted
TV ad consortium OpenAP is gearing up to introduce OpenID as a way to better match audience segments.
ow.ly/yB3A50EA11r
Video Ad Tech retweeted
Video advertising software provider @FreeWheel has entered into partnerships with TV advertising platform Adalyser, market research provider Happydemics, and cross-platform TV ad measurement specialist @tvsquared .
rapidtvnews.com/202104086023…
Video Ad Tech retweeted
Connected TV faces its own identity crisis with the IP address's future in doubt buff.ly/2QKBXco
Video Ad Tech retweeted
It allows for better targeted addressable advertising, of the sort found on digital, that allows for better measurement and less wasteful ad spends. bit.ly/3l13YY8 #tvrev #streaming #TV #linear #television #ctv #ott
Video Ad Tech retweeted
AVOD revenues already exceeded SVOD revenues in APAC and the USA in 2020. That is just one of the statistics Maria Rua Aguete at Omdia (the analyst/research firm) is sharing at Videoscape Europe tomorrow. videoscape-europe.com/
Video Ad Tech retweeted
"Only of course, TV didn’t die. It didn’t even almost die. It just reinvented itself as streaming. All the same players are there. Yes, they’ve got some company, but old TV is still the major player in new TV."
tvrev.com/the-only-question-…
Video Ad Tech retweeted
Webinar to discuss role of advertising in Cloud DVR dlvr.it/RttB1b
Video Ad Tech retweeted
Have you seen our info sheet on CSAI vs SSAI? Download it here: bit.ly/3jzfM1t
Video Ad Tech retweeted
Two weeks to go before our ‘Intro to TV Tech’ online workshop. Do you have any grads, new joiners or non-tech staff who would benefit?
Intro To TV Tech
A new Decipher session aimed at TV industry grads, joiners from other industries and non-tech staff members looking for a jargon busting intro to the key tech themes affecting the TV and video industry:
decipher.co.uk/home/educatio…
Video Ad Tech retweeted
There has been a perception now for too long that the UK CTV ecosystem is not yet mature enough to support scaled OTT advertising.
In my latest @NewDigitalAge1 column, I try to dispel this myth once & for all!
#CTV #OTT #AVOD #SSAI
newdigitalage.co/2020/09/16/…
Video Ad Tech retweeted
The importance of #SSAI in #CTVadvertising can be hardly overestimated. Fueling ad serving on the channel, the technology still proves to have its soft spots.
Learn more about SSAI's double nature from a recent column by our CSO, @DanielElad_:
tvtechnology.com/opinion/the…
Video Ad Tech retweeted
BIA Lowers Local TV Ad Revenue Projection to $18.5B tvtechnology.com/news/bia-lo…
Video Ad Tech retweeted
And if you like the video, you'll love the report: tvrev.com/reports/the-state-…
Video Ad Tech retweeted
Why monitoring OTT ad insertion should be part of your streaming workflow dlvr.it/RWyS9C
Video Ad Tech retweeted
#Roku asserts that #COVID will massively, and permanently, disrupt linear TV ad spending, as it shifts to #OTT @Roku @klmarketdaily bit.ly/3bi6rHs @KLmarketdaily
Video Ad Tech retweeted
Our first look at the current state of Addresable TV will be in the afternoon of April 2nd. We’ve looked at EVERY provider who claims to offer an addressable TV solution.
‘Addressable TV & Future TV Advertising’ - 2nd April PM - Central London
decipher.co.uk/events/addres…
Video Ad Tech retweeted
NEW: The one where we tell you about how linear network addressable TV advertising is getting closer to real and dissect Verizon's new bundles. tvrev.com/week-in-review-oar…. #CES2020
Video Ad Tech retweeted
Why is YouTube's pre-roll #advertising decisioning so poor? I watched 20 different videos and got the same pre-roll ad for @Echelon_Fit every_single_time. 20 in a row. This is a common occurrence on YouTube and highlights a major flaw with online #videoadvertising. Brand burnout.
