Swedish accented dad, Bruins fan, and brand strategist. Founder of Fred & The Good Guys @FredAndTGG. Former BBH, TBWA, Mullen and Y&R.
Boston and the World.
Joined April 2007
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The problem with the brand purpose debate is that the meaning of purpose is ill-defined. When a toothpaste's so called purpose is to solve the climate crisis, we call BS on it, but if its purpose is to scale a benefit: "healthier smiles for more Americans", I wouldn't reject it.
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The commentators on the monumental sports network covering the Washington Capitals and Boston Bruins have absolutely no understanding of the game of Hockey. They don’t know the rules, and they seem to have blinders on. @NHLBruins @NHLWashington
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Let's go! $S&P500 needs your vote 🚀 This is how tokens take off.
Your support drives the hype.
Vote here: ranks-dexscreener.com/vote/x…
Does anyone who has worked at Fox News know what the assumed target audience IQ and education levels are with programming producers? There seems to be an underlying assumption that flawed logic, inaccurate facts and blatant lies are sufficiently persuasive. Genuinely curious.
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Not until the government shutdown begins to affect lawmakers and their families directly will any progress be made. Flight delays and cancellations may just be what's needed.
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It’s not true, and he knows that to be a fact. #PresidentialLie
Trump: Ronald Reagan loved tariffs. They used AI to make him say he didn’t.
Let’s not become immune to how easily and blatantly this man lies.
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WOW! "Attorney General Letitia James Indicted After Trump’s Pressure Campaign" nytimes.com/live/2025/10/09/…
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Wow! President Says Broadcasters Risk Losing Licenses When Hosts Criticize Him nytimes.com/live/2025/09/18/…
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The new (to me) female broadcaster covering the Bruins press conference with Andy Brickley is terrific. Knows her stuff, makes great points, is articulate. @NESN @NHLBruins
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A few thoughts on a topic that's birthed some frustrations from time to time:
Culture Eats Process For Breakfast
linkedin.com/posts/sarnblad_…
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The Charlie Sheen documentary on Netflix is excellent. It will really make you think….and, I think, probably change your perception of the person.
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Culture Eats Process for Breakfast linkedin.com/pulse/culture-e… via @LinkedIn
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Why are we discussing and critiquing the look of his haircut, on prime CNN real estate no less? cnn.com/2025/08/26/sport/ten…
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