AdProfs retweeted
here we go! Inaugural Prebid Summit. This open source code runs on nearly every ad supported website, and helps publishers create a fair, open and common marketplace of advertising. #prebidsummit – at Manhattan, NY
AdProfs retweeted
A few thoughts about this article from @OSchiffey, as telemetry data from Sincera’s synthetic users was used to identify the issue.
adexchanger.com/publishers/p…
AdProfs retweeted
T-Mobile reports earnings tomorrow. Some ad tech questions:
- How much of “Other Revenues” is from Advertising Solutions?
- What sort of CPMs do they get for their ride-sharing tablets?
- Was the App Insights product (launched last year) affected by Android’s security update?
AdProfs retweeted
New pod with @ratko, the original Ad Prof and "This Week in Ad Tech" newsletter king. We talk AI, carbon, privacy, and @aripap rants about why behavioral ads are good for everyone.
Spotify: open.spotify.com/episode/0xJ…
Apple: podcasts.apple.com/us/podcas…
AdProfs retweeted
Not often you see charts like this from eMarketer. Actually, you never see them. Twitter's ad revenue decline is historically bad. via @jasmineaenberg
AdProfs retweeted
“This concept of curated marketplaces has demand-side platforms, agencies and exchanges making broad decisions to winnow down the total universe of supply to a smaller higher-quality subset,” said Ratko Vidakovic, founder of ad tech consultancy @adprofs. digiday.com/marketing/the-cu…
AdProfs retweeted
"realities of the EU privacy that should be acknowledged:
•ATT is a not a legal framework
•GDPR is not the only legal framework
•consent will ultimately be the only basis through which consumer data, even first party, can be collected for advertising", @eric_seufert
AdProfs retweeted
What should it really be? – at Greenwich, London
21%Adtech
49%AdTech
23%Ad Tech
7%ad-tech
311 votes • Final results AdProfs retweeted
Wouldn't be surprised if the digital media planner/buyer of the future more closely resembles one from 15 years ago vs 5 years ago. But swap publisher rate negotiation skills with working knowledge of how different black box bidders optimise across supply surface areas.
AdProfs retweeted
Having an amazing conversation about how ineffective third-party programmatic is becoming for some pubs in my DMs l. wish some more folks would jump on board here. Here’s a question.
Should pubs be worried about the Google faucet turning off completely one day?
67%Yes
33%No
6 votes • Final results AdProfs retweeted
Question for ad tech twitter: if a publisher wants to stop cookie syncs for its ad tech partners (DSPs, SSPs, etc) and rely only on persistent IDs, is that technically possible? How would they do it? (Asking for the environment as I work on the carbon cost of cookies...)
AdProfs retweeted
DSPs will often ignore the definition of a segment but will feed lots of data points into ML algos that will test many variants. A system might figure out that chicken intender+w35-54+3pm+safari+4th-pageview=performant for casual game ads - non-obvious from the core segment
AdProfs retweeted
A shout out to @ratko & the @adprofs newsletter. Always a great read. You should subscribe here - adprofs.co/this-week-in-ad-t….
AdProfs retweeted
If identity is the biggest challenge facing adtech, does that automatically make it the biggest business opportunity?
AdProfs retweeted
Not only would batch-based buying be more energy efficient, I think it might be a key way to make RTB privacy-compliant. 🙌
"The business case for sustainable digital advertising" @Digiday
Via @adprofs
digiday.com/media/the-ad-exp…
nitter.gq/Myles_Younger/status/1…
