@AMA_Marketing #Boston Chapter offers #marketers #marketing + industry news, events and Boston-area networking. Tweets by @BrianHurst01 and team!
Boston, MA
Joined April 2009
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American Marketing Association (AMA) | Boston retweeted
About last night...
Thank you @Hult_Business, @amaBoston and @mattjohnsonisme for a wonderful fireside chat to discuss my book.
American Marketing Association (AMA) | Boston retweeted
Says @KatieMartell at @amaBoston's #Marketing with #Pride: LGBTQ + Voices Leading the Way event at @ClubCafeBoston in #Boston tonight, "We don't live in a time when we can pretend that we work in a bubble. We have to look at ourselves as fully embedded in this culture... – at Boston, MA
American Marketing Association (AMA) | Boston retweeted
Happy to be here at @amaBoston' s #Marketing with #Pride event with @KatieMartell, @pattimmons_ Gilesa Thomas and Allen Ibrahim at @ClubCafeBoston in #Boston... – at Boston, MA
American Marketing Association (AMA) | Boston retweeted
Congratulations to Emilee Cocuzzo for finishing her year as president of @amaBoston at the end of the month and to Jeff DeSocio for beginning his year at the helm at that time. Great meeting and celebration today with board members, volunteers, colleagues and friends.
American Marketing Association (AMA) | Boston retweeted
So much fun last night at @amaBoston's marketing mingle networking event in #Boston. Great people! Great time! – at Sudbury, MA
American Marketing Association (AMA) | Boston retweeted
Congrats to recent alumna, Wynne Dromey ’25, who was awarded the American Marketing Association - Boston Collegiate Scholarship. Wynne is a dual marketing & studio art graduate who also minored in entrepreneurship. Read more about her accomplishment!
clarku.edu/business/news/cla…
American Marketing Association (AMA) | Boston retweeted
I’m excited to share that I’ve joined @AMATampaBay as VP of Volunteers!
This role means a lot to me — I’ve always believed that the strength of a marketing community lies in its people. I’m here to help connect, support, and elevate the amazing professionals who make our chapter thrive.
If you’re in the Tampa Bay area and looking to:
✅ Get more involved in the local marketing scene
✅ Grow your network
✅ Give back through your time and talents
Let’s talk! We have some exciting volunteer opportunities coming up and I’d love to help you find your perfect fit. 💬
American Marketing Association (AMA) | Boston retweeted
. @Boston_Florist will once again be sponsoring a team in the Parkway Little League. Same league my brother and I played in over 40 years ago.
American Marketing Association (AMA) | Boston retweeted
☕ Join AMA Connecticut for April's Coffee & Conversations meetup! Network & spark new marketing ideas.
📍 NEW Venue: Focaccia’s Café in Shelton
✅ FREE Event for members and non-members!
Save your Seat! zurl.co/HjZ0L
#CoffeeAndConversations #AMACT #AMAConnecticut
American Marketing Association (AMA) | Boston retweeted
A7: Influential marketing will change the 'why' and the 'where' for content marketing strategies. There is a growing number of companies using their SMEs as another publication channel. I am ALL for it. I’m all about the people. #AMABCHAT
'@Matt_DiV this has been great! Let's wrap on this one.
Q7: Where are things going?
#AMABCHAT #ContentMarketing
American Marketing Association (AMA) | Boston retweeted
A6: Brands should be rejoicing! Honestly, seeing content take different shapes and forms means it is more accessible to a wider audience. And isn’t that the biggest hurdle that marketers face in every industry? Connecting with an audience? (1/2) #AMABCHAT
American Marketing Association (AMA) | Boston retweeted
A6: New technology should focus all marketing teams to look across ALL of their options when developing content. And don't just do what you're comfortable with and move on. Upcycle high-performing content and let it take flight in different ways! (2/2) #AMABCHAT
American Marketing Association (AMA) | Boston retweeted
A5: The bigger impact has been on the providers, who now have to shift their focus to include care outside their four walls. Healthcare happens outside the clinical setting, so health IT orgs and their tech need to work with health systems to bridge that gap. #AMABCHAT
American Marketing Association (AMA) | Boston retweeted
A4: As a health IT vendor, I need to discuss the success of our @OptimumHIT team in my content. Equally important is making sure the messaging I use properly aligns with the health system I'm working with (2/2). #AMABCHAT
American Marketing Association (AMA) | Boston retweeted
A4: Love this question! Many Americans distrust healthcare for a litany of reasons. One story won’t fix it, but when it's done correctly, it’s a step in the right direction. There is an inherent level of trust that needs to be provided to tell a story properly (1/2) #AMABCHAT
'@Matt_DiV sounds like it's the secret sauce vs a detriment, that can make content better by getting both legal and leadership involvement.
Q4: You mentioned stories of the patients, can you expand on this?
#AMABCHAT #Heathcare
American Marketing Association (AMA) | Boston retweeted
A3: If you don't have an approval process, make one! And stick to it every single time. Write it down, circulate it across the organization and your executive team and put it in your marketing guide. That will help boost the trust of your marketing team big time (3/3). #AMABCHAT
American Marketing Association (AMA) | Boston retweeted
A3: Understand the approval process and timeline and shape your content to that. If your story is truly worth pursuing, there is no hurdle that should stop you in your tracks (as long as you do your homework) (2/3). #AMABCHAT
American Marketing Association (AMA) | Boston retweeted
A3: Marketers need to have an ongoing relationship with the legal team, and they need to do their own homework on what the corporate lines are that you cannot cross. Pleading ignorance will get you nowhere (1/3). #AMABCHAT
