Ariana Machado (@arianavmac) header
Ariana Machado (@arianavmac) profile picture

Webflow Expert 💙

Toronto, Ontario
Joined July 2011
Photo by Ariana Machado (@arianavmac)Photo by Ariana Machado (@arianavmac)Photo by Ariana Machado (@arianavmac)Photo by Ariana Machado (@arianavmac)Photo by Ariana Machado (@arianavmac)Photo by Ariana Machado (@arianavmac)Photo by Ariana Machado (@arianavmac)Photo by Ariana Machado (@arianavmac)Photo by Ariana Machado (@arianavmac)Photo by Ariana Machado (@arianavmac)
This fall I’m running the Chicago Marathon in support of Girls on the Run🏃‍♀️ @GOTRI I’ll be wearing a special shirt on race day that features the name of every single person who donates. 🩷 Donation link is in the first comment 📷 #ChicagoMarathon #GirlsOnTheRun #CharityRun
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This fall I’m running the Chicago Marathon in support of Girls on the Run🏃‍♀️ @GOTRI I’ll be wearing your name on race day to push me through the hardest miles. If you’re able to support, link’s in the first comment 💗 #ChicagoMarathon #GirlsOnTheRun #CharityRun
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One of my favourite projects to date! ✨ Huge thanks to the team at Hagen Creative for the stunning design, and to @businessbarista and the @tenex_labs team for trusting me to bring it to life in @webflow 🚀
In 45 days, we built a beautiful brand from scratch for <$10,000. Brand book. Website. Sales deck. All top notch. Whoever said you need to spend six figures and six months on brand redesigns was full of shit. I present the new tenex[.]co.
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An absolute pleasure to have developed this site, such a great mission 😊🇨🇦
🇨🇦Our website is live! 🇨🇦 We turn complex government spending data into clear insights for Canadians. Stay tuned in the coming weeks as we continue to share more data-driven tools to help you understand government spending. Ready to learn more? [🔗 in 🧵]
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Actively looking for Webflow development opportunities if anyone knows of anything! 😊
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I'm constantly hit up about the software/services I use to run my businesses. So I put together a simple spreadsheet that has my full stack & a bit of commentary. LINK BELOW 👇
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I gave my doorman Frank a violent chest bump this morning. Because @storyarb is officially the modern brand's full-stack, fully flexible content subscription & i'm fired up about it. So is Frank. You get: - Unlimited content requests - Full menu of content formats (social, newsletter, site copy, etc) - 48-hour turnaround time - Grow, pause, cancel your subscription as needed - Pricing starts at $3,999/month Let's say you're an exec who needs help leveling up your content on X/Linkedin (looking at you @nikitabier). Or you're a Marketing Manager dying for support on your company's weekly newsletter. Or maybe you're a Head of Growth who wants copy for customer case studies, company social, and ad creative taken care of. @storyarb's content engine is stupid simple to use & it's powered by our world-class writers & strategists that can crush it for you across formats. Think of it like @DesignjoyCo for Content (thanks for the inspo @BrettFromDJ!). More on our content subscription in the vid below & a link in the replies to get started. P.S. huge shoutout to @arianavmac & Hagen Creative for the killer website work. It is sick.
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Building a newsletter: a whole new adventure!
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Such an honour to have been the one to build out this site! Go check it out: storyarb.com Powered by the greatest: @webflow 💙
storyarb has officially blown up. It started with a simple goal: be the modern exec's personal media company. What's happened since launch 6 months ago: - Grew annualized revenue from $0 —> $1.5M - Scaled our core team from 0 —> 5 - Built a bench of 15 top-tier copywriters - Shipped +3,000 insights & lessons on behalf of our storied execs - Drove +25M impressions across B2B SaaS & Finance, Marketing, Real Estate, Ecomm verticals - Introduced short-form video, newsletters, and graphics to better support client marketing initiatives - Delivered a ton of ROI: millions in investment $$, inbound Fortune 100 leads & press from WSJ & others - Published our site … finally! - +$10M of pipeline on our waiting list - Launching 2 new tiers to accommodate demand Q1 2024 goals: - Double revenue ($3m annualized) - Achieve 40% PMF score - Hire Editor, Content Strategist & Coordinator (apply below!) - 25% of new leads non-Alex-driven As I reflect on building @storyarb, it's given me clarity around a few key things: 1) I love building businesses. When I'm working on the right business at the right stage with the right people, I feel like a kid in a candy shop. 2) Every business is hard. If you're not prepared for shit to go wrong, you're in the wrong line of work. 3) A great creator-cofounded business depends on two things: the creator is the best, first marketing channel & the product is great & could succeed outside of the creator. 4) Customer-obsession is a required mindset of great entrepreneurs. It's so easy to get bogged down in the operational minutiae & forget about what it's all in service of. 5) Early hires are the most levered bets on your company other than selecting a co-founder. Do everything in your power to get them right. My rule: I can see them running their own company one day. If you want to be a part of the @storyarb journey (as a customer or employee), head to the link below 👇
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The reason to deliberately do hard things is so that when non-self-elected challenges arrive (& they will), you can tell yourself: “I don’t know how this is all going to turn out, but I am certain I can do hard things.” Don’t self injure. But doing hard things is always worthwhile.
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Ariana Machado retweeted
that's my brazilian webflow dream team @lucaompr , @dieg0liv , @arianavmac , @rodolphopassos, and much more...
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Ariana Machado retweeted
Slack is down. We're all free. Run for your lives.
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Ariana Machado retweeted
This may be the best explanation of NFTs I have read.
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After many hours spent researching and finding absolutely no guide on how to integrate @Klaviyo with @webflow, I finally figured it out and thought I'd write an article to help others! 😊💙 bootcamp.uxdesign.cc/a-guide…
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American Optimist is back with Season 2! I feel lucky to have the opportunity to continue to work on such an awesome project. Powered by @webflow 💙
My AmericanOptimist.com team hacked into a 1990’s RPG to announce Season 2. This season focuses on solutions to important challenges the US faces, with amazing leaders in each episode. Join us on a quest to fight for our country! [Or, watch this and mock us for being nerdy]
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Ariana Machado retweeted
My AmericanOptimist.com team hacked into a 1990’s RPG to announce Season 2. This season focuses on solutions to important challenges the US faces, with amazing leaders in each episode. Join us on a quest to fight for our country! [Or, watch this and mock us for being nerdy]
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