Mostly chasing small humans. Director of Marketing at @Apptentive. Previously @Moz @TechStars Seattle '10. Powered by #barre and @iseff.
Detroit, MI
Joined May 2011
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Are customers happier in the summer? Grumpier in the winter? When’s the best time to solicit feedback? We crunched the numbers so you can make better decisions.
apptentive.com/blog/data-ana…
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6 fears PMs face—when one becomes reality, so do the others.
1. Fear of building the wrong thing
2. Fear of losing customer trust
3. Fear of bad app ratings/reviews
4. Fear of losing customers
5. Fear of losing budget
6. Fear of being slowed down
More: go.apptentive.com/product-ma…
Ashley Sefferman retweeted
My friend @randfish and I recently discussed #CustomerLove and what that means to him.
We talked about everything from values-driven leadership to incentives to voting with your $$ to the ingredients in Campari.
Here are ten things I learned from our conversation:
A 🧵
Happy Pride! 🏳️🌈 In our family, pride is welcoming our LGBTQ+ fam into our home
It’s amplifying, not co-opting, underrepresented voices
It’s teaching our kids that they can be their authentic selves and thrive, not just survive
Thanks @apptentive for donating to @TrevorProject!
Mad as hell in Michigan today? Fight back!
Get #ReproductiveFreedom for all on the ballot in November. Have them mail you a petition to sign and return, or attend an event to sign in person. mobilize.us/mireprofreedom/e…
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Join @ChristyMCulp and I on Wednesday as we talk about trends that will define the year in mobile, featuring data from @Apptentive's 2022 mobile consumer benchmark report.
There's also trivia and prizes—you know I couldn't pass that up. See you there! go.apptentive.com/2022-Mobil…
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Ashley Sefferman retweeted
We’re celebrating our 11th anniversary with an equally significant milestone for the company: the release of our new iOS SDK 6.0! 🎉 apptentive.com/blog/2022/03/…
Our 7th consecutive year analyzing over a billion consumer voices so you can understand how your app compares to others in your industry + the mobile marketplace.
This is my favorite piece of content every year. I hope you find it valuable, too. ❤️
apptentive.com/2022-benchmar…
We “won” the Purim carnival raffle and brought home a new family member. Meet Mikey, our crested gecko. Reptile Twitter, give me all your tips on keeping this guy happy and healthy, because I’d never heard of a crested gecko until I was putting one in my car.
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Ashley Sefferman retweeted
One week until our favorite day of the year, Valentine's Day! #CustomerLove
Couldn’t be prouder of @iseff and @prhaig ❤️ Watching them attack this complex, critical problem has been so inspiring. If you haven’t tried @goodbill yet, do it!
‘The darkest, most bottomless pit in healthcare’: Goodbill raises $3.4M to tackle medical billing geekwire.com/2022/the-darkes…
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Marketers, I'm hiring for two new roles on my team:
◦ Marketing Automation/Ops Manager
◦ Content Specialist
The current team is full of insanely talented, senior marketers who are the best of the best. Know anyone who may be interested?
apptentive.com/careers/
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New year, new job! Full of gratitude as I take on the role of @Apptentive's Director of Marketing. Going on seven years with this team, and I couldn't ask for a better place to build purposeful products with the most intelligent, curious, kind people. LFG, 2022!
First day back at @Apptentive after 16 weeks of mat leave! Extraordinarily grateful to have a strong support network at home. So lucky I don’t have to haul a breast pump to an office. Thrilled to be back with my team who I’ve missed so deeply. Immense, overwhelming gratitude. 🤍 – at Bloomfield Township, MI
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Officially one month in with three kids under five. Actual footage of me this morning. – at Bloomfield Township, MI
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To us, celebrating #pride means talking about being allies, opening our home and hearts to our LGBTQ+ fam, loving everyone just the way they are, and celebrating what makes them uniquely them.
Thanks @apptentive for these awesome shirts + donating to @TrevorProject this month!
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Ashley Sefferman retweeted
Always the last to finish work? @ashseff has some suggestions to help you manage your time better mtp.io/2S4s1Gu
Improving your content strategy does not mean publishing MORE content.
Instead, focus on high-quality content that is:
✅ Actionable and educational
✅ Easy for your team to repurpose
✅ Testable to determine value in topic, content type, etc. through data
✅ Scalable over time
We are looking for a Product Marketing Manager to oversee our entire GTM, product positioning, and sales enablement functions for @Apptentive. Plus, you and I will get to work in tandem!
Role here, reach out if interested! lnkd.in/guCN88P