Ashley Sefferman (@ashseff) header
Ashley Sefferman (@ashseff) profile picture

Mostly chasing small humans. Director of Marketing at @Apptentive. Previously @Moz @TechStars Seattle '10. Powered by #barre and @iseff.

Detroit, MI
Joined May 2011
Photo by Ashley Sefferman (@ashseff)Photo by Ashley Sefferman (@ashseff)Photo by Ashley Sefferman (@ashseff)Photo by Ashley Sefferman (@ashseff)Photo by Ashley Sefferman (@ashseff)Photo by Ashley Sefferman (@ashseff)Photo by Ashley Sefferman (@ashseff)Photo by Ashley Sefferman (@ashseff)Photo by Ashley Sefferman (@ashseff)Photo by Ashley Sefferman (@ashseff)
Ashley Sefferman retweeted
My friend @randfish and I recently discussed #CustomerLove and what that means to him. We talked about everything from values-driven leadership to incentives to voting with your $$ to the ingredients in Campari. Here are ten things I learned from our conversation: A 🧵
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Ashley Sefferman retweeted
We’re celebrating our 11th anniversary with an equally significant milestone for the company: the release of our new iOS SDK 6.0! 🎉 apptentive.com/blog/2022/03/…
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Ashley Sefferman retweeted
One week until our favorite day of the year, Valentine's Day! #CustomerLove
Always the last to finish work? @ashseff has some suggestions to help you manage your time better mtp.io/2S4s1Gu
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Ashley Sefferman retweeted
I wrote something. I think it's important. I would never tell anyone how to celebrate Thanksgiving, but I think it's important to know our story. A dinner party killed my Dad. link.medium.com/T8WnZxAqmbb
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Ashley Sefferman retweeted
The older I get, the more I realize everything in life ends better and more successfully when you work backwards from the end goal.
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Always the last to finish work? @ashseff has some suggestions to help you manage your time better mtp.io/2S4s1Gu
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Ashley Sefferman retweeted
"In our family, #pride is about love: love for yourself, love for the one(s) you love, and love for your community...it's affirmation to our kids that no matter who they are or love, we will embrace them, encourage them, and empower them to thrive." - @ashseff #PrideMonth
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Ashley Sefferman retweeted
What is happening?! It’s a fucking broken record: 1. Wake up. 2. Log onto twitter. 3. See endless videos of police brutality. I cannot for the life of me understand this shit.
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The trolley is barreling down the track towards five grandmothers. You can pull the switch and redirect it so that it kills no one. But you have to wear a mask to buy a toaster oven. What do you do?
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The single best thing you can do for yourself, for your family, for your company, is to figure out what you actually want and to ignore literally everybody else.
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Ashley Sefferman retweeted
Kanban(ish) for kids home schedule; high recommendations vs trying to schedule fully!
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Ashley Sefferman retweeted
Michigan tech industry: there are likely many more districts that will close with many more kids who need access. We can help. If people want to help, let me know, and I'll do my best to organize. Reply, DM, email ([email protected]).
Replying to @ChadLivengood
West Bloomfield schools plans to issue a Chromebook to all K-6 students who do not have a suitable computer/device for in-home learning in the event of a long-term closure due to #coronavirus. Memo from the school district:
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Ashley Sefferman retweeted
Michigan's response to #COVID19 has impressed me so much. Containment is key. With just 2 confirmed cases, public universities have shut down; companies have gone WFH; gatherings over 100 people are strongly discouraged; local school districts are preparing long-term closers. 🙏
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Ashley Sefferman retweeted
Have you found yourself using the terms "Customer Sentiment" and "Customer Emotion" interchangeably? Don't. They're very different, but related. Here's How Customer Emotion Impacts Customer Sentiment: buff.ly/36mLYij
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Ashley Sefferman retweeted
In 5 days Thomas is going to turn 6, and Jude isn't. Every day in the news we're learning about more pediatric flu deaths. More families like ours, forever. Everyone who gets the flu gets it from someone else. If you haven't had your #flushot, please go now. #forjudeforeveryone.
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Ashley Sefferman retweeted
I’m 37 weeks pregnant with baby #2, and more than a few well meaning people have made the “I’m not having a baby, but can I go on maternity leave too? I need a break!” joke. Please don’t do that 😇 Parental leave is so important, and it's not a break or vacation. Quick thread:
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Ashley Sefferman retweeted
Me, Marketing Sorcerer: We need to communicate a value proposition that aligns with user intent across our most valuable customer segments Ruby, Child:
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Ashley Sefferman retweeted
I received a good number of comments on this, so I figured I'd write it down in my blog with a few additional thoughts: iseff.com/post/188995655741/…
Recently I became interested in my personal greenhouse emissions and carbon offsets. I learned a few things that surprised me, and might surprise you. Thread:
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