Benjamin (@benjaminatsf) header
Benjamin (@benjaminatsf) profile picture

Co-Founder @looplyhqcom | Building AI that finds buyers from their signals & cold emails them from your own inbox | Bootstrapped

San Francisco, USA
Joined February 2021
Photo by Benjamin (@benjaminatsf)Photo by Benjamin (@benjaminatsf)Photo by Benjamin (@benjaminatsf)Photo by Benjamin (@benjaminatsf)Photo by Benjamin (@benjaminatsf)Photo by Benjamin (@benjaminatsf)Photo by Benjamin (@benjaminatsf)Photo by Benjamin (@benjaminatsf)Photo by Benjamin (@benjaminatsf)Photo by Benjamin (@benjaminatsf)
I've been stuck at €0 MRR since July. So I built this for fun. Building it makes me happier than staying at zero. @ShippedNews : breaking news for builders on X shippednews.com/?utm_source=… - Big tech racing to build AI assistants - Cloud deals between giants - Founders deciding what stays free Every story names its source and shows it. It's free.
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Benjamin retweeted
Smartlead studied more than 850 million cold emails sent through its platform. Here's what they found :
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My Saturday rule: no cold emails, only replies 😄
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Instantly studied billions of cold emails sent on its platform across 2025. Here's what it found :
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Your DON'T CONTACT list needs evidence too. A model taught me that. Our brief said never contact companies that only use Salesforce. One company in the batch had a job post for a Salesforce Administrator to "maintain and extend our Salesforce CPQ setup." Easy SKIP, right ? Claude Opus 5.5 didn't skip it for that. It scored the row and wrote (fictional company, real output) : "Its text shows Salesforce, but not that it uses only Salesforce." And it was right. A Salesforce admin job tells you they use Salesforce. It doesn't tell you they only use Salesforce. It still skipped the row, but for a different reason : "it shows no signal." Then we added our own check, Salesforce-only confirmed. Now the exclusion applied, and the row said so : "Rule now confirmed." Two things I took from it : → write exclusions a stranger could check → an exclusion you haven't verified is an assumption, in either direction Cutting a good lead on a guess costs as much as emailing a bad one. In @looplyhqcom, that's the exclude list : each agent leaves out the companies you name.
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What a good signal looks like: → it has a date → it's about one person → you can say it in one line
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Cold emails sent to a tech stack vs. cold emails sent to a promotion :
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G2 surveyed 1,100 B2B decision-makers on how they research and buy software. What they found:
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Friday the 13th. Perfect day to stop writing "just touching base" 🫠
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Smartlead studied more than 850 million cold emails sent through its platform. Here's what they found :
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Claude. Even after it locked me out mid build last month and I had to wait almost an hour to keep going. Codex can keep my long TSX migrations. nitter.gq/Kedeodev/status/212085…
If you could only pay for one: Claude, ChatGPT or Gemini?
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Cold emails sent to a territory vs. cold emails sent to a webinar:
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Why would you post your first €400 MRR when you can post a $10K MRR goal with a rocket on it ? Mine was back to zero by the end of July. Terrible for engagement, surely.
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Flai just raised $27M, and its revenue grew 20x in a year. At its 2025 seed it was 3 people. Now it's about 40. What got them there, per TechCrunch : → Referrals : dealers recommended Flai to other dealers. → Speed : the software can be live in a dealership 10 days after signing. → Focus : one market, car dealers. Now 10+ of the top 50 US dealer groups. Half of Flai's revenue now comes from new customers. The rest comes from the ones they already have. What I'm taking from it for Looply : → Make the first customers want to tell others. → Cut the time between yes and the first useful thing. @looplyhqcom starts from your website and suggests your ideal customer and the signals to watch. → Stay in one market until it's won. Ours is B2B outbound : founders, SDRs, sales teams and agencies. The CEO says he knows how hard the first customer was. That part never makes the headline.
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Benjamin retweeted
Revnu raised €2.6M in October to automate outbound across channels 👀 Y Combinator is in too (EU-Startups)
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