Wisconsin bred | PHX based
Joined May 2011
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Carrie Herrera Niesen retweeted
A sign of emotional intelligence is refusing to let feelings dictate decisions.
Feelings are electrical signals in the brain. We don't choose every sensation, but we are responsible for how we react.
Emotions are rarely calls to action. They're usually cause for reflection.
link.chtbl.com/RTAdam
Annual pozole rojo making on Xmas Eve. This batch turned out great! Super flavorful, a little bit of a kick (cooled by lime juice and avocado), and plenty of leftovers for the week. – at Tempe, AZ
We lost a true pioneer for women in this country today. Honored to continue her legacy and uphold her namesake at @ASUCollegeOfLaw. – at Tempe, AZ
Earlier today, I presented on landing page performance for our JD program to the ASU marcomm community.
In comparing the same 3 month period in 2022 and 2023 our:
-unique page views increased 12%
-avg time on-site increased 3x
In just one year.
How? (Cont.) – at Phoenix, AZ
We amped up:
1) SEO strategy on high value pages like our JD program overview
2) retooled the user experience (most users do not want an RFI in the hero image - comes off aggressive
3) leveraged our high quality, high res, highly personal photos of *actual* students – at Phoenix, AZ
While we’ve been working together for months now, yesterday was the 1st time we got to meet in person!
Grateful for our business coach @olenkacullinan in our corner as we build Refuel Body + Mind. She pushes us to think differently & has been an invaluable sounding board. – at Phoenix, AZ
Ahh, the days when Facebook had the permanent ‘is’.
We all just pretended it didn’t exist. – at Tempe, AZ
Grateful to be surrounded by so many incredible people to celebrate my one and only’s big birthday milestone. A much needed heart & soul filling night!
Carrie Herrera Niesen retweeted
Strong relationships don’t need agreement. They need alignment.
Agreement is having identical opinions. Alignment is having shared values.
Agreement is taking the same path. Alignment is heading in the same direction.
Closeness is a matter of commitment, not consensus.
When your dean organizes a pickup basketball game on NBA season opener day for the ASU Law community AND is open to a fun recap video, it makes for a fun Friday at work 🏀🏀🏀
#ASULaw students kicked off NBA’s season opener with a game of pick-up basketball at the Downtown @SunDevilFitness Center with faculty & staff. 🏀
*scares her dog with the squeals of joy at this morning’s temp*
PHX SWEATER WEATHER IS HEEEEERREEEE
Yes, I know, I fully revoke my Midwestern card after 8 years in Phoenix thankyouverymuch
Proud of my marcomm colleagues on this one.
Their nimble, iterative work to make the marketing work happen in harmony (in less than 7 business days!) filled the room w/ students for Chair Khan’s requested visit to ASU Law.
We were all inspired by her work in antitrust law.
This week, students at @ASU's Sandra Day O’Connor College of Law had the opportunity to engage in a Q&A and conversation with @FTC Chair @linakhanFTC.
@asunews: ow.ly/eqQZ50Q1ieC
Carrie Herrera Niesen retweeted
Social proof is one of the most powerful marketing techniques on the planet.
Less telling. More showing.
Sunday morning ritual now that PHX temps are starting to subside:
Take Camila to the football field sized dog park.
I get my walking laps in, she gets a mega sniffari + discovers beloved toys-that-are-not-hers (today’s was a seemingly a tennis ball, but much bigger and harder).
Feeling grounded in gratitude today.
8 months ago, we opened Refuel Body + Mind, a wellness center dedicated to physical recovery & mental clarity.
It is a marketer’s DREAM to build a brand from the ground up & I couldn’t be more proud of this space/community.
The payoff in the community we’ve cultivated has been the most rewarding. We’re providing a valuable space, service & community for folks recovering from athletic activity& maximizing their well-being. It’s made me a better marketer and human…& we’re just getting started 🚀