ROXANNE | UGC CREATOR (@contentbyroxy) header
ROXANNE | UGC CREATOR (@contentbyroxy) profile picture

15 years as a nurse → I make DR ads through the lens of believability. 82% client return rate | 325+ brands since 2022 [email protected]

Canada
Joined July 2022
Client: “Do you have an old toilet or bathtub you could film in front of?” Me: “I have a mechanical room.” 💀 #ugc #ugccommunity #ugccreator
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Replying to @libbyytaylor
ME, ME, ME! 🙋🏻‍♀️ I’ve created whiteboard-style concepts before and would love to be considered! I’m attaching a short clip from a previous project to give you an idea of my work, as I can’t share the full concept publicly due to an NDA. I’m also happy to share my portfolio contentbyroxy.com with additional examples!
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Replying to @libbyytaylor
Hi Libby! I been a registered nurse for 17 years and I’ve created countless healthcare concepts since then! I have a strong understanding of healthcare topics and experience communicating naturally on camera. I’m attaching a clip from a previous UGC EXAMPLE, as many of my healthcare projects are under NDA and I can’t disclose the products on here! CONTENTBYROXY.COM
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Hustled my way into a six month non-compete retainer contract. WHAT THE HELL!!!! 👀 I’m wrapping up my 12th project with this client since July. Having worked as a nurse on an endocrinology floor, creating content around hormones, PCOS, and fertility comes pretty naturally to me. The client offered a year. I negotiated six months, with five videos a month. And a reminder: exclusivity isn’t automatically a bad deal. Look at the compensation, the length of the commitment, and exactly what you’re agreeing to. If the terms make sense for your business, it can absolutely be worth it. 👀 #ugc #ugccommunity #ugccreator
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TALKING HEAD UGC EXAMPLE 👇🏽 The strategy behind this concept? Instead of just talking about saving energy, we built the concept around making a no-bake Thanksgiving pie. The goal? Show people a simple way to save energy during the holidays through something they’d actually be doing anyway. Making the tip feel relevant to the season instead of just listing energy-saving tips. 📩 [email protected] #ugc #ugccommunity #ugccreator
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One line. That’s all it took for me to lose my damn mind…. Third time working with Efficiency Nova Scotia, and my FIFTH video with them. 👀 We went with a Thanksgiving inspired concept to bring awareness to energy use during the holidays. A few snippets from the chaos below 👇🏽 #ugc #ugccommunity #ugccreator
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We love a client who comes back THREE times in a few months 👀 The first two projects were built around nursing related concepts, so this one was a little different. Here’s a few snippets from this one👇🏽 #ugc #ugccommunity #ugccreator
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THIS is the kind of client feedback I f****** love. “I think we are gonna do pretty good.” I don’t just want to send a brand a video and say, “here yaaaa go.” I want them looking at: 👉🏽 the creative thinking 👉🏽 the execution 👉🏽 the different angles 👉🏽 the possibilities That’s the SHIT I’m after. #ugc #ugccommunity #ugccreator
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I didn’t deliver the hooks my client gave me…… here’s why 👀 Instead of: “Here’s how you could save up to 60% on accounting costs at tax time.” I went with: “If you run your own business and tax season means handing your accountant a mountain of receipts, here’s how you could save up to 60% on accounting costs.” SEE THE DIFFERENCE?? I’m not just talking about the topic. I’m telling the RIGHT person, “This is for you.” Same thing with the second hook: Instead of: “Your business expenses could reduce your taxable income, but only if you keep track of them.” I went with: “If you run your own business and you’re not keeping track of every expense, you’re leaving tax deductions on the table.” CALL OUT the person you’re trying to reach. Don’t make them figure out whether the ad is for them. #ugc #ugccommunity #ugccreator
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