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Man Utd talking to agencies about the commercial plans for its new stadium, including potentially selling the naming rights #MUFC
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Agencies respond to Man United stadium RFP.
#MUFC has issued a request for proposals to develop the commercial plan for its new 100,000-seat stadium and potentially sell the naming rights to the venue.
SportBusiness understands the RFP closed within the last few weeks. Agencies have responded with proposals covering areas including sponsorship and naming-rights strategy, sponsorship sales, ticketing, premium hospitality and concessions.
.@LFC confirms @TurkishAirlines as new shirt sponsor. @StanChart will drop down to Global Partner from 27-28. @SportBusiness reported the global bank unlikely to extend shirt deal in Aug 👇
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Liverpool's shirt sponsorship available as Standard Chartered window closes.
🚨 #LFC free to seek new main shirt sponsor for 2027-28
🏦 Standard Chartered's exclusive negotiation window has lapsed without an offer
🏎️ Bank’s 16-year relationship placed in doubt by its global #F1 sponsorship, signed in January, but it could still change its mind and return with Liverpool offer
💬 Talks over a replacement already well-advanced, per well-placed sources.
Ben Cronin retweeted
WSL Football's sponsorship income has tripled since taking over commercial rights from the FA.
Ahead of the new season, we speak with CRO Zarah Al-Kudcy on:
🤝 New deals with Airbnb, Apple and Mercedes
🏆 Subway's renewed League Cup title sponsorship
📱 How global brands are using league and player IP
🎯 What's next for WSL Football's sponsorship portfolio
Understand @LFC now holding talks with other potential shirt sponsors after Standard Chartered's exclusive negotation window lapsed without an offer #LFC
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Liverpool's shirt sponsorship available as Standard Chartered window closes.
🚨 #LFC free to seek new main shirt sponsor for 2027-28
🏦 Standard Chartered's exclusive negotiation window has lapsed without an offer
🏎️ Bank’s 16-year relationship placed in doubt by its global #F1 sponsorship, signed in January, but it could still change its mind and return with Liverpool offer
💬 Talks over a replacement already well-advanced, per well-placed sources.
Ben Cronin retweeted
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Bet365 is set to expand across all Uefa men's club competitions as Uefa eyes €1bn sponsorship windfall.
Bet365 is in exclusive negotiations to become the first betting brand to span all three Uefa men's club competitions from 2027-28, as Alibaba finalises a deal at the new elevated tier.
Ben Cronin retweeted
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Alibaba is close to announcing a major sponsorship agreement across Uefa men’s club and national team competitions.
The deal is likely to encompass tournaments like the Uefa Champions League from 2027-28, as well as Euro 2028.
Ben Cronin retweeted
𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: Nike set to end Adidas' 25-year Champions League reign.
Nike has entered exclusive negotiations to supply the official match ball across all three UEFA men's club competitions from 2027-28.
The American brand will end Adidas' 25-year tenure in the #UCL and mark the first time all three UEFA men's club competitions have shared a single ball provider.
Ben Cronin retweeted
Haas and Castore have officialised their partnership ahead of the new #F1 season.
@SportBusiness subscribers found out first, over 8 months ago.
Find out about F1 deals, news and insights first with SportBusiness — subscribe now and get 30% off an individual subscription: sportbusiness.com/subscripti…
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: McLaren drops Castore, signs with Puma.
⛔ Castore deal was due to run until 2027.
🔜 Puma to supply teamwear from 2026.
💼 Adds to Puma’s #F1 roster: Ferrari, Aston Martin, Williams, Stake.
🦅 Castore expected to join Haas from 2026.
RT @SportBusiness: Mercedes F1 has officially announced its new global, multi-year partnership with PepsiCo, activating Gatorade, Sting and…
This quoted post is unavailable.
Ben Cronin retweeted
🔺 Arsenal aiming to double secondary sponsor income
🤫 #LFC’s ‘worst kept secret’
🐺 Trump election hinders Wolves’ kit deal
🏨 #MUFC’s Marriott misfortune
94 new deals. 62 extensions. And a looming betting sponsorship ban that is forcing clubs to think differently.
In our latest SportBusiness Sponsorship snapshot, we look at how Premier League clubs are adapting to a changing commercial landscape.
Exclusive: More commercial upheaval at Chelsea #CFC as CRO Casper Stylsvig exits after less than 2 years.
Departure comes as club continues search for shirt sponsor. Stylsvig joined from AC Milan in 2023:
sportbusiness.com/news/exclu…
Ben Cronin retweeted
✍️ @croninbenjamin
Read more ⬇️ sportbusiness.com/news/exclu…
Ben Cronin retweeted
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Relevent’s leadership team and office network for UEFA club rights business revealed.
💲Chief Commercial Officer: PGA Tour's Brian Oliver.
📺 Top media rights exec: Team's Oliver Holland.
🤝 Sponsorship, licensing head: Former Heineken exec Ben Blanco.
📍 London HQ with offices in Nyon, New York, Miami, Doha, plus one more to come.
.@MCSaatchiSandE buys Mena-based sports and entertainment agency Dune 23, adding rights representation to its capabilities for 1st time. Dune only running for 2 years but making waves in Middle East: sponsorship.sportbusiness.co…
Ben Cronin retweeted
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Serie A onboards social commerce app Bazr.
Serie A is set to name the Rome-based app as a new sponsor from 2024-25 in a three-year deal that will allow fans to buy game-scored match balls and memorabilia through the platform.
Bazr is expected to take over rights held by Socios, which will shift to a technical role authenticating the items via blockchain.
Ben Cronin retweeted
.@EnglandRugby has today announced Castore as its new kit supplier.
SportBusiness' @croninbenjamin first broke the news back in 2024 👀⬇️
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: The RFU is nearing a deal to replace Umbro as its kit supplier.
The Rugby Football Union extended its agreement with Umbro in 2021 through to 2028 but is expected to announce a new kit deal soon.
Castore is the most likely candidate to take on the rights after securing an agreement with GL Dameck, Umbro’s UK licensee, earlier this year.
Ben Cronin retweeted
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Jeep is considering making a surprise return as #Juventus' front-of-shirt sponsor as part of a proposal to share the asset with tourism body Visit Detroit.
The two brands are in advanced discussion about agreements that would see them jointly adorn the men’s and women’s team shirts for selected matches.
The plan is for the deals to be signed and in place before this summer’s Fifa Club World Cup, although Fifa regulations only permit one main shirt sponsor. Joint shirt sponsors are allowed in Serie A.
Sources said there is a natural affinity between the tourism brand and the automotive firm, as Jeep has a manufacturing base in Detroit.
EXCLUSIVE: @Jeep mulling surprise return as @juventusfc shirt sponsor as part of a plan to share the asset with Visit Detroit.
Club aiming for deal to be in place for #FIFACWC, although event regs forbid joint shirt sponsors. No such ban in Serie A
sportbusiness.com/news/exclu…
A complete rundown of every sponsorship and licensing deal agreed for the Uefa Champions League, Europa League and Conference League so far @teammarketingag
