100M+ paid out to creators | Founding @sideshift_app
New York, NY
Joined June 2022
- Tweets1.3K
- Following810
- Followers1.3K
- Likes1.8K
Pinned Tweet
We’re on pace for $100M ARR in the next 12 months. So @sideshift_app is hiring.
Looking for:
- Growth
- GTM
- Influencer
If you know martech, adtech, creator, or influencer stuff (or you’re obsessed with winning and want in on a unicorn), hit me up. Fair warning: high output, high agency, and high productivity required.
SideShift already works with 1,500+ brands and 1M+ creators, and we powers the largest marketing campaigns in the world.
Team is 22 people & average age ~22 years old (@nicholasnlawton is inflating that number being 27).
Small enough that people actually see what you do every day.
📍 New York City (6 days/week in office)
Comment & DM me why you're a good fit
Dierre retweeted
Today is 6 months since i started working at SideShift as one of their first hires…
Since i joined, we have:
> Partnered with EVEN MORE of the biggest brands and operators itw
> Tripled the size of our team
> Created some of our most viral startup content on IG/X 😭
So much has changed since my first day, but joining SideShift has been both very professionally and personally fulfilling, i encourage anyone who is high agency and content native to come work with us
Follow me to see where we are in 6 more months :) 😉
Dierre retweeted
Today offically marks 30 days since I join SideShift as Head of Marketing
So far I have
- rented a goat for $700
- filmed SideShift music video
- made zesty ai videos of the boss @nicholasnlawton
- Grew IG from 20.4k -> 43.5k followers
- 12M views/impressions on IG
- Getting publicity poached by @HeyGen (@liu8in ) hi 😅
End of year priorities
- Kickstart B2C paid ads program
- 100k followers on IG and TT
- Build out cracked Marketing Team
- Buy a SideShift Diamond chain
Gonna be posting a lot more this journey marketing SideShift so follow along :)
Grok Bot has officially entered human reality.
@sideshift_app x @bot
Happy Halloween 🎃
am i seeing double or did halloween come early?
Turtle vs. @nicholasnlawton
who wore it better? 😭
Pretty easy to see why Nike as a company is dying.
Anthony edwards announces knee surgery and adidas is already capitalizing on the moment.
genuinely couldn’t tell you the top 3 faces of nike right now.
the day nike moved away from exclusive drops, commoditized jordans and prioritized DTC over the retail ecosystem that built its empire was the day it started losing its cultural MOAT
Valuable lessons i’ve learned from building SideShift:
it’s literally impossible to lose if you keep showing up.
the only way to lose is accepting defeat.
even when a string of bad days or weeks occur means a breakthrough is right around the corner.
the world rewards action, not intelligence
bots & scammers are dead
LAUNCH ALERT: NEVER PAY FOR A BOTTED VIEW AGAIN.
Bot Detection is now live in SideShift v3.
Flagged posts get removed, bot accounts get blocked and pods get caught.
Pay for real people, not bots.
Try it now 👉 sideshift.app
2026 startup dictionary:
> AI “x” startup = claude wrapper
> social media = new media
> marketing = growth
> sales = gtm
> freelance = fractional
> unemployed = "building in stealth"
Dierre retweeted
Hey X, I’m Squilly
I’ve never really introduced myself on here so ig now is a good time
I’m a junior in college and in the past 2 years, I have…..
- worked at Barstool Sports at 19
- almost dropped out (didn’t 🥲)
- started a company and got accepted into Stan Launchpad (100k accelerator)
- was an early hire to the rocket ship @sideshift_app
- still play college tennis
- mogged @nicholasnlawton
Just turned 20 and gonna keep posting about my adventures on here
DM me and let’s connect
continuing to hire A+ players @sideshift_app
comment below if we need to hire you
Hey X, I’m Vincent
In the past year, I have……
—> Gained 1.1M followers in 7months
—> Made over $400k doing UGC
—> Quit post grad consulting job 3 weeks in
—> Moved to NYC
—> Joined Sideshift as Head of Marketing
Going to keep posting about my journey and random marketing hot takes
DM me and Let’s Connect :
Dierre retweeted
This guy built a $100M creator marketplace with 4 college friends in under 3 years
I sat with him for nearly two hours as he explained how they did it, and we're sharing the full, raw conversation here on X
@ManilowOliver and 4 college friends started SideShift as a local job board that made about $500
No customers, no real users, no product-market fit, just desks in a friend’s apartment kitchen
Today, they’re at 8 figures in ARR, their app hit the top 10 in the App Store, and Sideshift is home for more than 1M creators
Here’s the core of what he taught me:
> influencers rent you their audience. UGC creators post from new accounts, so the same budget buys ~100x the volume
> the creator manager matters more than the creators themselves. Similar creators have been seen to perform 10x apart, and the only change was the manager
> organic content finds the winners, paid ads scale them. When a video hits ~8% engagement, boost it with Spark Ads or Meta partnership ads
We go deep on all of it in this conversation
If you run a consumer app, these are the most useful 83 minutes you’ll spend this year
can’t believe i just heard this in the Lifetime sauna
pitch black. 6 dudes. dead silence.
out of the blue nowhere this guy goes
“how the fuck is cason wallace making $140M to average 8 points a game”
cason must’ve sold this man a parlay or two😭
Dierre retweeted
i generated 250M+ views in 1 month for @WisprFlow’s UGC program
500M+ total program views
here’s exactly how i’d build a viral UGC program in 30 days
