Crisis comms @SenseiAdvisory. Former journalist.
Miami, FL
Joined January 2014
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Bad PR can be the beginning of the end for some companies, and an Actually Good comms firm will suggest a hell of a lot more than "say sorry/say nothing/post through it." In most cases, hoping it'll just "go away" is stupid, at best.
After working with many founders during a PR crisis, here the advice you get for each price level. Hopefully it will save you some money.
1. In-house Comms
• Cost: $0
• Advice: Put out an apology and announce changes, which will subsequently get picked apart by every critic.
• Cycle Length: 2 years or more
2. Mid-tier Comms Agency
• Cost: $10,000 retainer
• Advice: Go silent, don’t say anything.
• Cycle Length: Goes away in 2 weeks
3. S-tier ex-Whitehouse Crisis Firm
• Cost: $50,000 retainer
• Advice: Just post through it like nothing happened.
• Cycle Length: Goes away in 48 hours
Bridgewater’s dots system walked so Coinbase’s employee rating system could run – at Miami, FL
Coinbase is reportedly testing out having employees rate each other in an app with a thumbs up or thumbs down after meetings and other interactions businessinsider.com/coinbase…
Debora Lima retweeted
The spontaneous night out is dead. We must set an alarm to make a reservation to go to a restaurant at 10 PM on a Tuesday — wsj.com/articles/restaurant-… via @WSJ @laneflorsheim
Debora Lima retweeted
some of you need to look into your heart and ask whether you truly understand what vibes are
Debora Lima retweeted
A heartbreaking day for #Miami. If you are looking to support those affected by the #SurfsideCollapse, consider contributing to this community fund, supported by @MiamiFoundation @KBCFoundation1 @CGCF @MiamiHEAT @knightfdn + more.
conta.cc/3xS1qRC
"As someone who has a professional obligation to marinate in the [social media] ocean of awful, it instills in me a cocktail of mad and sad to watch others do it willingly."
esquire.com/news-politics/a3…
did my nespresso machine write this
Consuming four or five eight-ounce cups of coffee (or about 400 milligrams of caffeine) a day has been associated with reduced death rates, numerous studies suggest. nyti.ms/3guiGVX
Debora Lima retweeted
Podcast ads work
Squarespace CEO is worth $2.4 billion after web company he built in college holds NYSE debut cnb.cx/3tX6ul7
Debora Lima retweeted
Most companies way under invest in PR. They well spend to the moon on variable marketing, but they stop PR at $50k a month. Crazy to me.
Airbnb fact bout its PR: @bchesky: 'We got more than 0.5 million articles in last year, in 2020, and we had as much share of voice as most of the other major travel companies combined. And that's how we really built the brand of Airbnb more than anything, probably, is PR.'