👩🏽🎨 senior product designer @instacart prev @shopify @banklesshq @sushiswap
United States
Joined August 2021
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dthinks retweeted
as a creative you need to treat anyone that tries to humble you or take away your confidence as a descendant of satan
dthinks retweeted
Unfortunately, diet, exercise, and waking up at the crack of dawn DOES dramatically improve the quality of your life.
dthinks retweeted
Every design needs to sell by default.
It's really that simple.
I work in events space, we start advertising months(sometimes a year) before the event, tweaking and updating visuals based on how the audience is perceiving it. It's important because design sells.
If I was only designing the initial branding/visuals for every project, I really can't proclaim I am designing "high-converting" branding or visual design to sell tickets because I only did what I know would work, and in many cases it might not work. Different event = different audience.
Here's my beef
IMO You can't just design a high-converting landing page and deliver it.
It's literally called Conversion Rate Optimization.
it's something you nurture and OPTIMIZE over time using real CONVERSION data and a shit tonne of A/B testing. Also, most of CRO doesn't have to do with design anws
It's not a one and done thing.
So if ur designing one-off projects, stop slapping it everywhere, makes u look dumb
