Clayton Ferguson

Driving 10x annual ROI on our fees in just one test. Huge, and our win rate on tests overall has never been higher @JuliansDigital

Quick win in Shopify If your fixed rate shipping is $5. Add a $10 fixed rate shipping with a slower estimated delivery time. This anchors the $5 to seem 1) cheap and 2) arriving faster relative Reduces checkout abandonment and increases revenue at not cost (no one is abandoning because they saw a worse shipping option)

My daughter turns 10 this month. We're doing a murder mystery for her party, and I just showed her the invitations I made which she gets to send out next week... She was BLOWN AWAY. Her dad, her family, the house, even her - all characters in the invite playing dramatic roles. Now she's never been more excited for a bday party. Time to make it: under 1 hour. How: - Quick character sheet for each family member - The 3x3 photo grid of the house from the architect's website - Wrote the script by hand - Had GPT turn it into timestamps + shot notes - A few regens on scenes that missed (used dreaminia) That's it. The best birthday invite I'll ever make and another holy sh*t moment with AI

Framing value in outcomes (very specific) with %, metrics, case studies + glowing reviews from the owner who you acheived those results is great. Presenting the same outcome acheived multipe times - now you have a scalable agency

YOUTUBE ADS - SAUCE We just got way more aggressive on one account Try this Look at a period 3+ months prior in your MTA Play with first touch attribution window from 1 day to 90 and in between. Screenshot attached, check this out on some top spending campaigns YouTube NC-ROAS: 0.29 → 0.66 Meta NC-ROAS: 0.56 → 0.53 The story YOUTUBE DOUBLED IN NC-ROAS PERFORMANCE Meta stayed about the same, slighty down so it got caught taking credit for customers YouTube found first. If you judge YouTube on a 1-day or 7-day window each week looking at prior weeks numbers you will always kill it. Hit me up in my DMs if you want a analysis / audit of your account

People with skin in the game will constantly ask these types of questions in a business What actually matters? What's the evidence? What's the simplest explanation? What's the commercial consequence? What happens if we're wrong? Is this actually incremental? What's the burden of proof? What's most probable?

Surveys will never fix AOV Pull your heat maps, pull your customer surveys - they'll tell you friction points, they'll tell you the price is too expensive... Customer data is never going to tell you 'I wish I spent more money' The data is never going to say your AOV is low. You have to push it into the site experience through merchandising and product discovery and other tactics It gets missed in test ideation for brands unless you make it a priority

D2C Youtube Benchmarks (8 - 9 figure brands) % of media spend on youtube <3% - shit, youtube is not working for you 5% - okay most brands are here just porting meta 10% - achievable, but you need to be doing some youtube native practices 15%+ - excellent - youtube targeting is dialed, creative is native This is with a 1DC ROAS equal to Meta

There is only ONE feature in Google ads that natively helps you spend less money - everything else ... (auto opt in to budget and targeting changes, auto generated creative to maximize placements, AI for search, branded terms now into PMax etc) ... is all built to maximize your spending You can lower budgets freely But to raise budgets beyond a point, you need 2 factor authentication (likely from too many fat finger mistakes and complaints)

Massive eCVR Lift with Localization / Personalization We drove a 29% conversion rate lift with a 96% stat sig for an Australian Shopify brand through city level personalizations. If there's an element of geographic pride, referencing the Geo like state or city can post some really incredible results. Makes the product feel FOR THEM Can work really well for -Distilleries -Sports Teams -Coffee Roasters -Regional Foods -Local Apparel -Outdoor Brands -Universities -Artisan Goods Try it

Your Youtube Ads Should be WAY longer. Shorts have a 1-3 minute length limit. But 16x9 format ads on youtube? There don't have that limit. You could have two 15s ads you pulled from Meta and run on youtube. In case 1 you run those 15s ads ad individual ads, in case two you 'mashup' the ads, and put them into a single back to back cut. The mashup will almost always outperform. Why? Because of the CPM / pay for views basis on youtube ads. If a video 1m or 3m it wont change your cost, and a big % of people will just watch all the ad, or click through part way through - so it's free additional chances to build the brand by extending the ad (think - there are some legendary 20 - 45 minute VSL ads that run on youtube) Try it.

Subscription Shopify Brands Push bonus item on subscription HARD. Try adding 4-10 line items of giveaways Then lay out all the value in a table, right above the buy box. For this Gin brand, we added 250k/year of recurring revenue through this tactic.

The fastest growing brands we've worked with over that last year are always experimenting across the business On site LPs Email sequences Offers / Sales Etc

Wife is 14 weeks pregnant. Doctor predicted GIRL Grok predicted BOY Followup ultrasound in 6 weeks where we find out for certain. Let's see who was right

5 / 4 / 3 / 2 5 plates deadlift 4 plates squat 3 plates bench 2 plates press for reps. check back on this post next year