This trend is creepy 1 in 9 US adults is now on a GLP-1 drug for weight loss. Searches for the experimental one, retatrutide, are up 3,700%.

Just did a deep dive on BFCM. Wrote it up for the data nerds like me explodingtopics.com/blog/bla…

Be honest: where's your money going this BFCM? Cyber Monday: $14.25B online in 2025 Black Friday: $11.8B online in 2025

Apparently my account has been alive for 7 years lol #MyXAnniversary

This is how to use it explodingtopics.com/blog/bin…

Microsoft just launched Bing Topics Portfolio. It groups your content by topic so you can see coverage gaps for AI search. Most teams still audit by keyword. Are you auditing by topic yet?

Black Friday isn’t a sales day anymore. It’s a trend validation day. Best Buy got 193% more visits than an average October day. Brands that picked their products in October looked prepared. Everyone else looked rushed.

I hear you're a big trends guy

Check out the full breakdown: explodingtopics.com/blog/glp…

Even the experimental drugs are exploding. “Retatrutide” searches up 3,700% in 2 years.

Eli Lilly held about 61% of the US market in Q2 2026. Morgan Stanley expects the market to hit $190B by 2035.

The best seller in 2025 wasn’t even Ozempic! Mounjaro: $23.0B. Ozempic: about $19.2B. Zepbound: $13.5B.

GLP-1 drugs made $79 billion in 2025. About 11% of US adults were taking one for weight loss in mid-2026 🧵

Skincare ingredients you’ll hear about next year (5-year search growth): - Kojic acid body wash +9,700% - PDRN +9,700% - Hypochlorous acid spray +8,900% - Mandelic acid face wash +7,700% - Milky toner +5,300% Which one are you investing in?

Just did a deep dive on Black Friday stats. Wrote this up for you explodingtopics.com/blog/bla…

Everyone says Black Friday is dying. @Adobe says online holiday spending grows 6.7% this year. Black Friday alone grows 9.2%. It’s the fastest-growing day of the season.

“LED face mask” searches rose 88% from October to November last year. A Black Friday trend, not a fad. What’s this year’s version?

Just did a deep dive on Black Friday stats. Instead of spending hours doing that yourself, just read what I found 👇 explodingtopics.com/blog/bla…

Is Black Friday dying, or just moving to your phone? 55.2% of US online sales on Black Friday 2025 came from mobile.

Want the workflow for turning a trending topic into a keyword plan? We wrote up how one Claude conversation does it: explodingtopics.com/blog/cla…