Research Manager, IDC CMO Advisory Service B2B Marketing | Tech Industry Veteran | Thought Leadership | Reporting & Analytics | Proud SAP Alum and more.
Boston MA
Joined April 2009
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Very cool @virgingalactic the dream is still alive!
Three words we love to hear: "Welcome to space!" Thank you for joining us on this journey.
Next stop: Commercial Service! Watch the official #VirginGalactic recap from our #Unity25 spaceflight.
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@brianpropp26 celebrity hockey game coming up soon - hard to believe the last one was 7 years ago - @scottisbell_ and I will be in the lineup along with Propper and @flyersalumni #markhowe for team white - #guffaw 🤚🥅🏒 instagram.com/p/CqEwm3BO0S-/…
A house divided? Go @yalewhockey Go @gonuwhockey and may the best team win! #frozenfour instagram.com/p/CpoiYEFOB3V/…
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Compelling @IDC #IDCdirections closing keynote by David Autor from @MIT the future of work #AI and the impact of automation on society
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The @IDC skill framework for digital business - a portfolio of required skills across IT, business, and people
@IDC #IDCdirections – at Convention Center - South Boston Waterfront, Boston
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@IDC VP Phil Carter last #IDCdirections keynote session
Managing risks facing #CEO across the world
#IDCdirections
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Key Actions:
ID business impact
Gain focus and narrow priorities
Align budgets and staffing
Shift to measure business outcomes (partner with #CFO)
Invest to orchestrate the omnichannel experience
And do more of what works!
@IDC #CMOadvisory #IDCdirections – at Convention Center - South Boston Waterfront, Boston
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#Metrics that matter
From quantity to quality
Outcomes-based
Lifetime customer value and outcomes
@IDC #CMOadvisory #IDCdirections – at Convention Center - South Boston Waterfront, Boston
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The #MarTech platform - #adaptive #enablement is a #gamechanger a promise of reaching the right audience and increased productivity and ultimately higher #ROI
@IDC #CMOadvisory #IDCdirections
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Introducing the @IDC #ACE #framework
Adaptive Customer Framework
“Secret sauce” is adaptive enablement
#CMOadvisory #IDCdirections
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Marketing is the conductor
The orchestrated journey engagement
Right place, content, and timing
@IDC #CMOadvisory #IDCdirections
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Marketing is digital! And Digital content is king. But skill sets are changing - engagement, full journey marketing (beyond email!) and orchestrated , connected experiences, and brand purpose - plus a blended in-person and virtual events
@IDC #CMOadvisory #IDCdirections
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What’s immersive and interactive content?
Interactive eBooks w/ multi-media experience
Gamification and simulations including augmented reality
@IDC #CMOadvisory lunch #IDCdirections – at Convention Center - South Boston Waterfront, Boston
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