@fredpfaff

Positioning/PR consultant, founder of Fred Pfaff Inc. Director of Getting Out & Staying Out, NYC second-chance organization. Runner, golfer and TiVO junkie.

 New York City
fredpfaffinc.com
Joined March 2009
  • Tweets1.1K
  • Following242
  • Followers263
4Media
Financials Have You Stressed? Meet Bill. Great campaign from @OdysseusArms for financial ops platform BILL. Delicate humor CAN work in B2B ads!
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August was once the gentle wind-down of summer, a time when emails didn’t have to be returned, and relaxation ruled the day. Now it’s as hectic as everything else, writes humor columnist @JasonGay. wsj.com/articles/whatever-ha… via @WSJ

Whatever Happened to the Relaxing Days of August?

The languid final weeks of summer have become as frantic as everything else on the calendar

wsj.com
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We’re having the wrong creative conversation about AI | Campaign US campaignlive.com/article/183… via @campaignliveus
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adage.com/article/special-re…

7 ways ad agencies can market themselves better to win more clients

Experts offer tips for building your reputation with the press.

adage.com
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Does AI really have news judgment? No way. Whitman @mediapsssst -- PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases mediapost.com/publications/a…

Mediapsssst: PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases

Without all the jargony jibber jabber and ridiculous irrelevant hyperbole that you have to weed through that never makes it into a story? That could be a real game changer.

mediapost.com
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Taylor Smiley from Lerma/ about the He Gets Us ads about Jesus: “We had our own questions before we engaged in the work.” There was a team of “atheists agnostics, democrats, conservatives, and people of different sexual orientations” that worked on the campaign #adagesmallagency
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95% of CMOs' jobs lies beyond content and media, says John Harris at @wwpartners - Agencies Need to Creatively Solve Bigger Business Issues for Their Clients adweek.it/3DcaLbK via @Adweek

Agencies Need to Creatively Solve Bigger Business Issues for Their Clients

To solve marketing’s persistent value problem, agencies need to make fundamental changes in thinking, practices and relationships.

adweek.com
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Big validation for independent agencies and global indie network @wwpartners, keen reporting by @_oliviamorley. Exclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record adweek.it/3JdJclL via @Adweek

Brand USA Names Agency R&R Its New Media Agency of Record

Incumbent EssenceMediacom opted not to defend the business.

adweek.com
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Replacing humans with AI has some nasty blowback on Google. Great piece by @jameshercher @adexchanger. With Dread, Advertisers Report A Wave Of Mistaken Google Account Suspensions And AI Miscues adexchanger.com/ad-exchange-… @AdExchanger

With Dread, Advertisers Report A Wave Of Mistaken Google Account Suspensions And AI Miscues |...

In the past week or so, numerous Google advertiser accounts have been suspended for the first time, and erroneous suspensions and other account issues have increased at an alarming rate, five agency...

adexchanger.com
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Advertising has the women's empowerment conversation backward, says Libby Brockhoff @odysseusarms adage.com/article/opinion/wh…

Why women in advertising don’t need men to empower them

7 ways to play as a team with creativity, discipline, grit, resilience and respect.

adage.com
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Love this. Cornett Supports Allyship With LGBTQ+ Community With ‘Work is a Drag’ adweek.com/agencyspy/cornett…
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Yup. Some B2B firms overlook PR, but most claim benefits, study finds @vansonbourne @championcomms bit.ly/3G8kkZZ

Email Marketing Daily: Some B2B Firms Overlook PR, But Most Claim Benefits, Study Finds

Marketers say public relations is responsible for 74% all new business opportunities, a UK survey shows.

mediapost.com
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Video Needs a Broader Sales Fluency, says @Silonine @AdPerceptions nexttv.com/blogs/video-needs…

Video Needs a Broader Sales Fluency

nexttv.com
This team is here for you, day or night. It's #Verizon4Me xitter.cf/VerizonSupport/status/…
A prevent defense loses more games than it wins - sound counsel for marketers, by @natives. Marketers Must Be Flexible, Without Losing Identity, in Uncertain Times wsj.com/articles/marketers-m… via @WSJ

Marketers Must Be Flexible, Without Losing Identity, in Uncertain Times

Budget cuts will be requested, but ‘this is not the time to do that.’ Be flexible, maintain your identity, and convey to customers your value proposition.

wsj.com
How brands are stoking fan bases - White Castle sliders fans ("Craver Nation") get an 18-part documentary-style series from @bluechipww adweek.com/agencyspy/monday-…

Monday Stir

White Castle explains its history and secrets in a video series.

adweek.com
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics nexttv.com/blogs/buyers-are-…

Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics

Advertisers want more accuracy but they’re wary of fragmentation

nexttv.com
As nearly half of US marketers cut spending, how is the rest of the world faring? marketingdive.com/news/Marke… via @marketingdive

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

marketingdive.com
Advertising's new north star is return on connection - notes from the @wwpartners global summit: Whitman @mediapsssst -- Gallop Tells Conference, "Our Industry Has Colluded In Its Own Devaluation" bit.ly/3feBwnl

Mediapsssst: Cindy Gallop Tells Conference, 'Our Industry Has Colluded In Its Own Devaluation'

Ad legend Cindy Gallop and others at the Worldwide Partners Global Summit urged the industry to refocus on meaningful connections between brands and customers to sustain business growth.

mediapost.com
The need to unite story and delivery has more indie agencies collaborating. @michaelburgi has the story. Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes digiday.com/media/media-buyi… via @digiday

Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes

Lo-fi rebundling: a renewed realization that media, creative and data in the agency world need to work together at the outset of figuring out solutions for clients in order to create more effective...

digiday.com
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