gooh retweeted
total grades per set (@gemrate):
base set: 1,558,584.
team rocket: 581,928.
fossil: 544,547.
jungle: 514,703.
gym challenge: 254,313.
neo genesis: 234,771.
base set 2: 213,802.
neo destiny: 160,106.
skyridge: 120,865.
neo discovery: 115,368.
ex dragon: 63,601.
ex hidden legends: 40,206.
base set has 13x the slabs of skyridge and about 2x the market cap: $876.9m vs $405.1m.
the bottom of this list is where supply is still thin, dyor
gooh retweeted
It takes a relatively tiny amount of money to influence Pokemon markets. Even at this stage, a single fund allocating $100 million can erase thousands of premium cards from circulation.
Everyone wants to call top here. I’m not so sure. IMO money continues to pour in.
graded pokémon just crossed $13.17b in total market cap.
sounds huge. look at what it’s sitting next to:
real estate ~$390t
bonds ~$140t
global stocks ~$120t
gold ~$30t
crypto ~$2.8t
art + collectibles ~$1.7t
now the thought experiment. not 1%. not 0.1%. just 0.01% of each rotating in:
~$39b from real estate
~$14b from bonds
~$12b from stocks
~$3b from gold
~$0.28b from crypto
~$0.17b from art
that’s ~$68b = 5x the entire graded pokémon market as it stands today. from one hundredth of one percent.
the capital hasn’t shown up yet. dyor
gooh retweeted
hormozi’s sales tactics
pulled together from what he’s actually taught across his content:
the CLOSER framework, his core method:
- c: clarify why they’re on the call. understand what they’re hoping to get out of this conversation before you say anything else
- l: label the problem. name it plainly so both of you are working off the same understanding
- o: overview past pain. dig into what they’ve already tried and what didn’t work, this is what he calls the “circle of pain”
- s: sell the vacation, not the flight. sell the outcome and the transformation, not the mechanics of how you deliver it
- e: explain away every concern. handle objections before they even fully form, using the AAA method below
- r: reinforce the decision. after they say yes, address the buyer’s remorse that shows up immediately, don’t just hang up and move on
the AAA framework for objections:
- acknowledge the objection by repeating it back, shows you actually heard it
- associate it with other clients who felt the same way before they bought
- ask a follow-up question that surfaces the real objection underneath the stated one
“identifying the enemy,” his framework for building urgency in discovery:
- get the prospect to vent about what’s not working before you ever pitch
- ask what they’ve already tried, and let them talk through every failure
- position yourself as the solution by explaining exactly why those past attempts didn’t work
his rules for objection questions:
- the person asking questions is in control of the conversation, not the person talking the most
- no one can disagree with a question, it keeps things collaborative instead of combative
- frame their objection as smart, rational behavior, not something to be talked out of
his closing style:
- best case/worst case close. when a conversation gets too detailed, zoom out and simplify the decision to the best possible outcome versus the minimal downside, especially if there’s a guarantee
- being underprepared for an objection means you weren’t prepared enough, know your most common objections cold before you ever get on a call
none of this works as a script to memorize word for word.
it works because every piece is built around genuine discovery and real psychology, not pressure.
that’s the actual differentiator in how he teaches it.
gooh retweeted
"You're way more expensive than the other bids we got"
Our response every time..
"I totally understand, and appreciate you being straight with me. Out of curiosity, if the prices were all exactly the same, which company would you prefer to work with?"
Then.. let them sell themselves on your company. After they're done.. hit them with the kill shot.
"That means a lot. I know price matters, obviously it does. I know before this conversation you were leaning towards a cheaper option. But everything you just listed is exactly why we are more expensive. That's what it costs to do things that way. It's also why clients just like you choose us, even when it's a little more expensive today."
gooh retweeted
I just dropped a 36-minute video breaking down exactly how we optimize GBPs for home service businesses.
I cover:
> The categories that decide which searches you appear for
> A legal DBA and business-name setup that can give your profile more relevance
> Services, products, and descriptions Google can understand
> Our full review system for techs and office staff
> How to verify a physical office without putting the profile at risk
> Citations and location pages that strengthen each profile
> Multiple profiles for covering more of a large market
> How to rank in AI map packs
Search "Noah Igler SEO" on YouTube to watch
gooh retweeted
I roast a lot of websites.
Sometimes, there just isn't much to "roast."
A great site is a great site... and when I find one I call it how I see it. Say hello to @TheREITherapist's Zoom Drain website roast. Excellent site!
Watch and learn what they did so well!
gooh retweeted
I've been selling to rich people for 10+ years.
Spent more than 10s of millions of dollars targeting wealthy demographics.
Here's EXACTLY how to sell to rich people:
Rule #1: Be direct.
gooh retweeted
Authenticity is one of the biggest conversion factors now, with private equity dominating the SMB space
stock photo websites all look fine and all look the same, and ai just made it possible for every competitor to have every page.
the only thing left that's genuinely yours is your face, your crew, your trucks, your jobs.
So you need to make that extremely visible on your website.
gooh retweeted
The first thing I buy for a new local client is a press release.
One release syndicates out to around 300 sites. That is roughly 300 backlinks and 300 referring domains from a single purchase.
And I embed their Google Business Profile map inside the release, so every site that picks it up links to the profile too.
Here's the part most people miss: the majority of local competitors are sitting under 300 referring domains total.
That one release alone puts you past ninety percent of them.
gooh retweeted
Conversion rate OPTIMIZER
I've got a q @irentdumpsters. I am a Board Certified Master Arborist (most prestigious cert you can get) but noone knows what that is. Most people are looking up Arborist, Certified Arborist or Tree Company. Am I killing my SEO by have the Board Certified Master Arborist in my H1? I recently changed it back to Certified Arborist and I am getting more organic traffic
gooh retweeted
Even though nobody guessed it, I'm sharing it anyway:
Sell one SPX put credit spread per week at the Multi-Day Saty ATR -1 level. That's the whole strategy.
326 backtested trades since May 2020
95.4% win rate
Profit factor 2.48
+$53,328 on a single contract
Max drawdown $4,605
Zero losing years, 2026 is 32 for 32
Everything below, free.
gooh retweeted
The home service companies that own the next five years are the ones putting interactive tools on their site right now. You don't need a developer anymore. You need an afternoon and your favorite AI account
Here's what to build:
Roof estimate calculator. Homeowner enters square footage and pitch, gets a ballpark range in seconds. Now they're not calling you to find out the price. They're calling because they already know the range and they're comfortable with it. That calculator holds them on your site for three minutes instead of three seconds. Google sees that dwell time.
Maintenance plan calculator. What does it cost to skip maintenance? Show the math. $200 a year in tune ups against a $6,000 compressor in year five. Let them move the numbers around. Interactive content converts because the homeowner does the selling
Service area checker. Enter your zip, see if we cover you. Keep it simple. It kills the "do you guys come out this far" phone call and hands you a lead who already knows the answer
Energy savings estimator. What do you save going from a 10 SEER to a 16 SEER? Pull average utility rates for the area. Show the monthly savings. Show the break even point. A homeowner looking at $1,200 a year isn't calling four other shops. They're booking with whoever showed them the math
Water heater sizing tool. How many bathrooms. How many people. Tank or tankless. The tool returns a size and a price range. Now they feel educated and confident before they ever pick up the phone
Emergency self diagnosis tool. "My AC is blowing warm." Three questions. Check the filter. Check the thermostat. Check the breaker. Still broken? Here's our number. You helped before you charged, and that's why they call you instead of the next guy.
Project cost guide. Not a generic "it depends" page. A real interactive breakdown. Pick the service. Pick the home size. Pick the area. Get a range. This page ranks for every "how much does [service] cost" search in your market because it actually answers the question.
Before and after slider. Load your best job photos. Let the homeowner drag to see the change. That's not a gimmick, it's proof. And it keeps someone on the page long enough for Google to reward you for it.
Every one of these is a few hours of work with AI. Lovable. Cursor. ChatGPT. Skill and money aren't the barrier anymore. Just having the ambition is
The shops building these are giving homeowners an experience a five page website can't touch.
Build the tool. Capture the lead. Win the search!!!
gooh retweeted
Here's a quick and easy way to get found more in AI search. It's called Google preferred sources. (Bookmark this)
Google lets people pick the websites they want to see more of. When someone adds yours, Google shows them more of your content, and when your site shows up in AI Overviews or AI Mode it gets a little Preferred badge next to it. Google's own numbers say people are twice as likely to click a preferred source.
Setting it up takes 5 minutes.
Google gives you a link that opens the preferred sources page with your website already filled in. Someone clicks it, checks one box, done. They never have to dig through settings. Exact link format is in the reply below.
Then scatter that link everywhere your customers and followers already are. Under your social posts. On your thank you page after someone books. In the email after someone leaves you a review. Anyone who likes you enough to review you likes you enough to check a box.
Every person who checks it is telling Google directly, show me more of this company. Almost nobody knows this feature exists yet, so almost nobody is collecting that signal.
One honest note. It works per person, the people who add you are the ones who see more of you. So the more places the link lives, the more it does.
gooh retweeted
Today we're installing a $6,700 well water system, here's the full run-down on it.
One call close (job was sold on a 35 minute phone call on June 29th) for a homeowner that was just closing on a new home in our service area with a private well.
Client sent me over the water test that the county had done and I recommended just getting the full treatment system because he had concerns about this being his first time on well water.
We're doing:
- Catalytic Carbon Filtration (for contaminants)
- Resin Softener (for water hardness)
- Hydrogen Peroxide Injection System (for high iron)
- UV Purification (for bacteria)
- Pre-sediment Filter (for sediment)
- Tankless RO System Under-Sink (drinking water)
This will cost me about $4000 in material/parts cost and about $800 in labor for a full day install.
We're making roughly $1,900 of gross margin from a 35 minute phone call.
My plumber has a full day of $100-125/hr work that cost him zero time or money to get on his calendar
AND our customer is getting a great system for $3,500 cheaper than the other competitor that he spoke to.
A very rare win-win-win. That's why I love this business.
ALT Dual Tank Well Water System
gooh retweeted
Local business owners: Want to double the number of customers your website generates without doubling your marketing budget?
Here’s how.
(save this)
If 100 people visit your website, but only 5 of them get in touch for a quote, then your conversion rate is 5%.
Increase that rate to 10%, and you will have doubled the number of leads generated from the same number of website visitors.
Traffic is hard to get, but improving your website is much easier.
If you want more business this year, you need to follow these 10 simple rules:
1) Your website needs to tell the visitor what you do and where you do it within the first 3 seconds. Your main headline shouldn't say "welcome to Smith and Sons"
It should say "Emergency Stump Grinding in Richmond, VA"
2) Give visitors an obvious next step. This could be a " Get a free quote, Call now or check availability button. Test button colours out: orange, green, red and blue always come out on top in testing.
3) Put your phone number everywhere on your website. Add it to your header, footer and the hero section of your website.
Using a sticky header on desktop and mobile devices that always has a cta and a phone number will help convert more website visitors into customers, as they don't have to search around for how to contact you.
4) Explain the process.
What happens when someone contacts you? Do you respond right away, or do you take a few business days? This is important, as someone may need your service within the next few days, so tell them.
"Quotes provided within 24 hours" is better than "contact us today"
5) Put reviews by your calls to action.
Don't hide your reviews on a separate page or halfway down the homepage, show your rating, your number of reviews, and a strong quote from a customer near your first call to action.
This reinforces trust in the moment where someone is considering contacting you.
6) Ditch the stock photos.
If someone is going to spend hundreds or thousands of dollars with you, then you need them to trust you. Stock photos have the opposite effect and make you look like every other business.
Show real photos even if they don't look perfect, because they prove you actually do the work.
7) Replace empty claims with evidence
"best in class customer service", "we treat you like our own family", "we won't be beaten on service" anyone can make those claims, you need to show proof.
• 15+ years of experience
• 1,200 local customers served
• Licensed and insured
• Workmanship guarantee
• 4.9-star Google rating
Specifics are better than marketing speak.
8) Condense your quote form
We once had a client that had a quote form that took a customer's name, phone number, and a message. Their web development team decided to redesign the form, and they started asking for everything else in between.
Name
Address
Budget
Service interested in
When they were looking to get started
Where did you find them
And as you can guess, conversions dropped off a cliff. No one wants to fill in 12 fields of data. Only collect what you need, and your conversions will increase.
9) Stop writing boring FAQs
Boring FAQs do the opposite of what they are supposed to do. Instead, answer those difficult questions that stop people from calling you. I can't tell you how to write these because every business is different, but think of the things that would stop people from wanting to work with you and answer them.
10) Browse your website on a mobile phone, turn off the Wi-Fi, and see how your website performs.
Sometimes people will browse on their phones and not have a quick enough connection; your site should still be able to cope with this, rather than having the potential customer click the back button and go with a competitor.
On mobile, remove intrusive pop-ups, giant paragraphs, slow sliders and unnecessary animations.
Traffic is only half of the equation, so before you spend more money on running ads or SEO, make sure your website isn't losing the customers you already attract.
gooh retweeted
Here's how I build a service pages that actually rank. (Save this)
One page per service. Roof repair gets its own page, roof replacement gets its own page, don't lump it all on one services page.
H1 is the service plus the city. Roof Replacement in Clifton NJ. That headline is how Google files the page so just say it plain.
Length, I aim for around a thousand words, then I look at whoever's ranking above me and if they're longer I go longer. There's stuff they covered you haven't and stuff they missed you can.
The thing almost no site has, and I mean almost none, is real job case studies on the page itself. The actual house. What town, what it cost, how long it took, photos. So the exterior painting page has an actual exterior job on it with the real number. Their page says quality work and free estimates. Yours says this house in Nutley, $14K, 6 days, before and after. The person comparing three quotes remembers which one that was.
Embed a Google map on there too. I do a custom My Map with pins on the shop and a few job sites. Google reads the embed, it backs up that you actually work where the page says you work, and people can pull directions right off it.
Then a section about the city itself. Neighborhoods you cover, jobs you've done around town, what things run price wise in that market. If you don't know the neighborhoods cold, the town's Wikipedia page has them. This is what makes it a Clifton page and not a template.
Ask your vendors for links while you're at it. The supply house, the distributor, the manufacturer if you're certified with them. A lot of them keep a page listing the contractors they work with, or they'll add you if you ask. A link from a supplier in your own trade pointing at your page beats most of what people pay for.
FAQ at the bottom, town inside the questions. How much does a roof replacement cost in Clifton. Answer it with a real range.
Form up high because most people never scroll to the bottom, reviews next to it, phone button that follows the page down.
And link the page to your other pages and blog posts. I want five internal links minimum or Google barely knows what the page is for.
gooh retweeted
I 100% agree, it’s very clear to me what to invest in over the next 3 years. The only question is when the market will start pricing it in.
Guys, the world is so compute constrained. I honestly don’t understand how anyone can think otherwise.
Almost nobody is seriously using AI today, and we’re already hitting capacity. Everything is a bottleneck: land for data centers, permits, electricity, grid connections, chips, construction, cooling.
Demand is growing far faster than supply, and expanding supply is insanely expensive.
In this game, the best-positioned companies are the ones with massive net income from non-AI products. They can fund hundreds of billions in CapEx while everyone else has to raise money just to stay in the race… and remember if you are not at the frontier you have no pricing power so you won’t be able to fund your compute need.
gooh retweeted
Started a water filtration business 5 weeks ago.
$60K under contract. July alone should land between $60-75K.
I've never installed one of these. I'm not a plumber. Before June 8th I couldn't have told you what a water softener does.
Why this business:
There are two kinds of operators in filtration. Mom-and-pops who don't advertise at all. And huge companies that advertise badly and charge insane prices.
Nobody in the middle. Doing decent marketing at a fair price is the entire strategy. That's it. That's the wedge.
First deal came off $50 of ad spend. Static image on Meta. One call, closed. Installed two days later. $3,100 ticket, $1,300 to me after the sub and materials.
The part I got wrong:
I sold it the way I sell everything — outcomes. Healthier water for your family, protect your appliances, all that.
It bombed.
Nobody buys this on outcomes. They want to know what's actually in their water and what your system does about it. Specifically. In their house.
So I went and learned it. YouTube, some coursework, four weeks. Now I can have the technical conversation and the whole thing closes itself.
Four weeks.
Everyone assumes the bar to enter a trade business is becoming a tradesman. The bar is knowing enough to sell the product.
Those aren't remotely the same bar and one of them takes a month.