Griffin O'Brien (@griffobrien) profile picture

Co-Founder and CEO @estatemediaus. Previously Content acquisition/strategy @amazon & @roku. Denver & LA.

Los Angeles, CA
Joined July 2015
Griffin O'Brien retweeted
The future of marketing is buying creators/media properties
TBPN has been acquired by OpenAI! The show is staying the same and we’ll continue to go live at 11am pacific every weekday. This is a full circle moment for me as I’ve worked with @sama for well over a decade. He funded my first company in 2013. Then helped us fix a serious logjam during a critical funding round a few years later. When I took my second company through YC, he was president at the time, and then when I joined Founders Fund, the first deal I saw in motion was the post-ChatGPT round in late 2022. And as we started growing TBPN last year, he was the very first lab lead to join the show. Thank you to everyone that has been a part of TBPN until now. The last year has been the most fun and rewarding part of my career and we’re excited to have more resources than ever going forward.
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Griffin O'Brien retweeted
🎉💰Estate Media marks second anniversary with $6M in revenue, $1M funding round The company also launched a Social Accelerator Program to help agents develop their online presence ➡️Read the full breakdown here: housingwire.com/articles/est…
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Griffin O'Brien retweeted
Look at these numbers you’ll understand the beauty of premium b2b media brands Only thing that’s missing is the EBITDA number which is really what drives valuations But you can see why premium b2b assets are always in demand
I asked ChatGPT to come up with estimates & compare strategies of three of *the* most premium business media/info companies: @theinformation, @BoF & of course @Skift. Fascinatingly, all in similar topline range if this is accurate-ish, with three contrasting ways to get there.
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Griffin O'Brien retweeted
Exciting news! 🎉Just in from @Inman News Estate Media is teaming up with @ChadCarrollMIA and Dawn McKenna! Together, they’ll craft original content for real estate professionals and consumers that educates and entertains. Stay tuned for some amazing insights! 📈🏡 #EstateMedia #RealEstateNews #ChadCarroll #DawnMcKenna
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Griffin O'Brien retweeted
Nikola Jokic over the last six games: 41 PTS - 15 REB - 13 AST - 54% FG 33 PTS - 12 REB - 9 AST - 76% FG 61 PTS - 10 REB - 10 AST - 62% FG 27 PTS - 14 REB - 6 AST - 44% FG 39 PTS - 10 REB - 10 AST - 64% FG 40 PTS - 13 REB - 9 AST - 53% FG Truly unbelievable numbers. 🤯
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Thrilled to have Chad Caroll and Dawn McKenna join @estatemediaus.
With the collaboration, Carroll and McKenna will generate original content directed at other real estate professionals through the company's industry-focused segment and homebuyers and sellers through the brand's more consumer-focused arm. buff.ly/G6YpkMV
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Big time @businessbarista. Everyone should check out Distro.
Pumped to announce Distro, the first AI content strategist. Distro solves a problem I’ve personally watched thousands of founders & execs go through. Creating content & building an audience has a ton of obvious benefits: - Free customers - Constant hiring pipeline - Access to dope people - User feedback But it takes a lot of time & content skills, which most people don’t have. Distro makes this 10x easier, turning natural conversation into content in minutes. Here’s how it works: 1. Start a studio session 2 Tell Distro what you want to chat about 3. Distro develops an interview plan & has a conversation with you 4. Conversation is turned into summary, key quotes, and several post drafts 5. You can edit posts, connect your social accounts, and fire off content right from Distro Now, creating content can be a quick, daily habit that you look forward to vs. a pain in the ass you've come to dread. Huge shoutout to @devsharma_8 for building a kickass agent. Try out Distro for free below… P.S. use us on web for the best experience. a ton of upgrades coming soon (including improved mobile UX).
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The state of Colorado was TALENTED this season 👏 😳 (h/t: @OptaSTATS)
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Griffin O'Brien retweeted
Today @estatemediaus is launching Estate Elite, a member community tailored for agents to thrive in today's real estate and media ecosystem. Alongside Glennda Baker and my Million Dollar Listing Co-Stars Tracy Tutor, James Harris and David Parnes. Sign-up now! estatemedia.co/elite/?utm_so…
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👀👀👀
I'm launching something BIG on Wednesday. Stay tuned 👀
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Griffin O'Brien retweeted
Cofounder, @JoshFlagg1 shares the vision behind Estate Media!🏡🔑 Watch the full interview on YT! youtu.be/bxWtYGrxrA4
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Griffin O'Brien retweeted
Please don't quit your job and "go all in". Much easier to work long days and nights, until you're sure your plan works and starts to make money.
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Estate Media (@estatemediaus) turned 1 last week. A few highlights from our first year: -20M+ views. -325K+ cross-platform followers, 200K (realtors). -40K YouTube subscribers and 185K Instagram followers, making us the biggest digital media company in the space. -A partner network reaching 30M+ followers. -20 key advertising partners.
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Griffin O'Brien retweeted
If you're not following @estatemediaus YouTube you're missing out. 35K agents and real estate enthusiasts have joined us in the past 9 months. The best content on the industry hands down. youtube.com/@estatemediaus
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Griffin O'Brien retweeted
This week some of our Estate Media Family, @griffobrien, @samir, and @glenndabaker will be at SXSW! schedule.sxsw.com/2024/event…
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I’d argue investing in b2b creators makes even more sense. Specialized audiences and the ability to monetize with products at a higher price point - b2b SaaS, data, community It’s the b2b media playbook with less bloat and better margins.
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