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Jonathan Harrop (@harropj) profile picture

Jonathan Harrop

@harropj

Find me on Threads 🧵 https://nitter.gq/t.co/zIedb6I6nq

 Dallas, TX
jharrop.me
Joined July 2009
  • Tweets651
  • Following1
  • Followers417
93Media
Photo by Jonathan Harrop (@harropj)Photo by Jonathan Harrop (@harropj)Photo by Jonathan Harrop (@harropj)Photo by Jonathan Harrop (@harropj)
Just posting again to say this place was better without Elon, and most of you would be better off elsewhere. I'm enjoying threads. Join me, won't you?
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Purging the Twitter timeline. Takes a while now the API is a steaming pile of garbage. A few things will stay. The account will remain. I don't want someone stealing my name. Find me on Threads. Or LinkedIn. Or Facebook. Basically anywhere else. threads.net/@jonathansposts
Jonathan Harrop (@jonathansposts) • Threads, Say more

Jonathan Harrop (@jonathansposts) • Threads, Say more

3.3K Followers • 2.1K Threads • Jack of several trades, master of some. Opinions my own. Married to @kellycreateschaos, dad to Liam the toddler & Kirby the dog. 🇬🇧 -> 🇺🇸. See the latest...

threads.com
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Get a sneak peek at the amazing topics three of @DigitalTurbine's super-knowledgable speakers will cover during @PGConnects #PGCLondon next week!! #PGCLondon #MobileMonetization #UserAcquisition sprou.tt/1f9Lu3aqRGd
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Jonathan Harrop retweeted
DT (@DigitalTurbine) profile picture
DT@DigitalTurbine13 Jan 2023
Replying to @harropj
@harropj: "Think creative execution. Experimentation in message, not just in the color of a button. And intelligent distribution, at the best frequency for the greatest impact without slipping into the danger zone of repetitiveness." | Read more --> martechseries.com/mts-insigh…
Message, Frequency, Delivery – which is #1?

Message, Frequency, Delivery – which is #1?

Second, it enabled marketers to let go of the old ways of working with big creative concepts, coming up with different messages across a single campaign

martechseries.com
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Multiple @DigitalTurbine #wins at #SMARTIES2022 #Indonesia @MMA_APAC event! Unique campaigns delivering experiences, engagement, and results for our partners. Check out the award-winning campaigns here! #Awards #MobileMarketing sprou.tt/1TFFsnYUaUc
If you have an app, you can't possibly want LESS data about how your UA is going! Our @DigitalTurbine friends (just check out our BRAG reports!) at @Apptopia just rolled out something very, very cool. #data #mobileapps sprou.tt/1Q3Z0fgGAyi
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Delighted to see @DigitalTurbine's Mark Slade take the stage at @TheDrum Summit to discuss how advertisers can best spend those dollars in today's market and why GAMING is the place to do it! thedrum.com/media-summit/202… #TheDrum #TheDrumMediaSummit #MobileMarketing
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How much attention do in-game ads actually get? A lot! @DigitalTurbine worked with attention measurement agency @LumenResearch to examine in-game mobile ads performance and attention. Check out the results! sprou.tt/18By7SiRAiM
Great to see this on @AdAge: The @theESA validating #MobileGaming for reaching women (long time @DigitalTurbine talking point!) Mobile gaming is an even easier channel than #gaming writ large. #Research sprou.tt/12zTkG3anLp
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The #NewDT on @AdAge: "The series of acquisitions were made to develop @DigitalTurbine's mobile ad solutions into an end-to-end experience for a range of clients" sprou.tt/1VIEloEjR3r

Digital Turbine refreshes brand after suite of recent acquisitions

Effort seeks to evolve the mobile ad tech company from a house of disparate brands to one unified identity.

adage.com
.@MarTechSeries covers the brand #NewDT for @DigitalTurbine. The culmination of the coming together of 3 companies. And unlike CERTAIN OTHER M&A news from last week, it's all been a hugely positive process! (But it's still a process...) sprou.tt/1x9Ci6vdTsU
Jonathan Harrop retweeted
AdColony (@AdColony) profile picture
AdColony@AdColony29 Jun 2022
Digital Turbine's Britany Scott shares 3 ways for brand advertisers to navigate #SKAdNetwork and reclaim #attribution in @streetfightmag. bit.ly/3mbSJgW

3 Ways to Move Past SKAdNetwork | Street Fight

App Tracking Transparency doesn't mean the end of mobile measurement. Here is a guide for brand advertisers to navigate SKAdNetwork and reclaim attribution.

streetfightmag.com
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Huge congrats to our friends & partners at @SyboGames & @Miniclip! Amazing companies with amazing people behind them that the @DigitalTurbine team (@AdColony & @Fyber) has been working with for years! #Acquisitons #MobileGames sprou.tt/1kH0PaO4yXp
Jonathan Harrop retweeted
AdColony (@AdColony) profile picture
AdColony@AdColony15 Apr 2022
Dive into what mobile app developers must take into account as they make decisions about how to manage their data, users/customers, and overall monetization in @BusinessofApps. bit.ly/3rvcB1O
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.@AdColony CRO Jude O'Connor in @martechismktg with some VERY important insights about reframing and rethinking your CPA targets because some campaigns and companies are the same, and some are very different! #marketing #bestpractices #marketing sprou.tt/16xywxSCzds
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2021 was marked by #Apple's #privacy move. @Google's latest news marked another big step in that direction. @DigitalTurbine's @ItaiCohen1 spoke to @BusinessInsider about what's next. sprou.tt/1AsuNcCqCmJ
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It's not a rant, but in light of a nice intro to the Metaverse by Morning Brew, I delved into why mobile is the harbinger of the metaverse (and why that's a good thing!) on the @AdColony blog. #metaverse #marketing #mobile adcolony.com/blog/2022/02/16…
Which mobile games hold a special place in our hearts across Digital Turbine? Instead of our usual Mobile Monday, we asked the teams! #mobilemonday #mobilegames 💛 Check it out! sprou.tt/1md4h2YqpfU
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