B2B SaaS content strategist and writer. Follow me for writing and marketing tips. Personal essays: https://xitter.cf/t.co/bmwWTOtcNk

Treasure Coast, Florida
Joined March 2011
John Paul Hernandez retweeted
AI was supposed to make us work less I've never been this tired in my life most days I have up to 10 agents running at the same time. one fixing a bug, one writing pages, one refactoring something I already forgot I asked for, 3 other I have no idea what they are doing but i suppose i ask it? and I jump from conversation to conversation all day compared to 5 years ago, I probably context switch 100x more by the end of the day my brain is fried. completely toasted. nothing left, not even for the people I love I call it the fried brain effect thought it was just me but almost every founder I talk to lately says the exact same thing we got superpowers, and somehow the pressure only went up. if you can ship 10x more, you feel like you have to ship 10x more. every single day I don't have a solution honestly I have no idea where this goes from here anyone else feeling this?
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John Paul Hernandez retweeted
Replying to @ItsPeptime
These peptides are like collecting pokemon
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John Paul Hernandez retweeted
i've been properly back on X for 2 weeks after barely using it for years. lots of new people here, so probably time for a reintro: > born + raised in the Netherlands 🇳🇱 > dropped out of uni, eventually went back and finished a marketing degree in 2017 > started building in 2020. grew this account to ~10k followers when it was still actually called Twitter lol > even ran 3 cohorts with my friend @hellojohnpaul in 2021 where we helped other business owners grow their personal brand > eventually went all-in on LinkedIn instead. spent 4.5+ years there and grew to 100k+ followers > sold multiple 6 figures worth of products, programs, coaching + services, always without a sales call > worked with 225+ founders and tracked $3.5M+ in client revenue across the businesses we helped > built that business with my best friend for the last 2.5 years. we went through basically every model possible: 1:1 coaching, group programs, services and eventually software > recently decided to step away from that partnership and build on my own again (full story soon) > i've travelled to 35+ countries and somehow ended up spending most of the last couple years in Latin America > Medellín has become my home for the last 2 years, and spent a good amount of time in Buenos Aires + Brazil this year, and right now back in Colombia > learning Spanish along the way. still get humbled every single day, especially as we're staying with my in-laws right now 😂 few more random facts: > i run ~50km/week + lift almost every day > basically trying to be jacked and fast at the same time > coffee is probably 30% of my personality > i love building online businesses, travelling and testing how much work i can get done from places with stupidly good views after years on LinkedIn, coming back to X genuinely feels like finding the internet again i'm back here to build, write, meet interesting people and document whatever the next chapter turns into. if you're building something cool: tell me what you're working on below 👇
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John Paul Hernandez retweeted
Half the books you were "forced" to read in high school are actually spectacular, you just didn't have the emotional maturity to understand them yet.
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John Paul Hernandez retweeted
Replying to @natmiletic
I made my own version of Apple Music so I can listen to Tupac rap Baby Shark
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John Paul Hernandez retweeted
All joking aside, Miami has a branding problem, not a brains problem. I reject the idea that intelligence is limited to STEM labs or "top-tier universities." That's snobbery. Anyone from Miami knows the city is full of sharp, hard-working people. Exiles who rebuilt from nothing, immigrants who built businesses in a second language. But that isn't what Miami sells, and we should be honest about that. Tell someone you're from Miami and they say "ooooh" or "what's that like?" They think of South Beach, not Kendall.
As a Miamian this really made me laugh. Bro was straight up saying the thing.
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John Paul Hernandez retweeted
A growing part of everyone’s job is cleaning up the AI slop from other people trying to do your job
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John Paul Hernandez retweeted
I have yet to meet a business owner who's replaced a good copywriter with AI without everyone being able to tell.
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John Paul Hernandez retweeted
The Dead Internet is a group of people who outsource their thinking to AI.
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Replying to @tclarkmedia
Substance is becoming the differentiator again
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John Paul Hernandez retweeted
JUST IN: Study finds that short-form video content such as TikTok, Instagram Reels, and YouTube shorts deactivate cognitive brain regions.
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John Paul Hernandez retweeted
Good lord
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John Paul Hernandez retweeted
The brands laying off customer-facing teams to replace them with AI are seeing @rorysutherland's Doorman Fallacy in real time. Those teams are doing more than just answering questions and resolving tickets.
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John Paul Hernandez retweeted
Time for using Grok for editing. Which is what I'm looking into.
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John Paul Hernandez retweeted
Replying to @ThatChristinaG
I think it's time we have a children's book about the em dash. Personify it lol
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John Paul Hernandez retweeted
Replying to @DaysofRaven
Compelled speech is not free speech
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John Paul Hernandez retweeted
Claude putting a watermark on #AI generated content is hilarious when you consider that the model was trained on a massive amount of content from the very same internet it’s now trying to police. 😂 Steal from the internet → train the model → generate content → watermark the output. Yeah… I think I’m ready to cancel Claude Max. Hello again, ChatGPT. 👋
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John Paul Hernandez retweeted
Replying to @Jason @grok
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John Paul Hernandez retweeted
Saying an intern (or AI) can run your social media marketing efforts is like looking at a piece of modern art and saying "my kid could paint that." In both cases, you're not respecting the medium and showing your lack of understanding of it.
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John Paul Hernandez retweeted
We are so back! The tweak to the algorithm here has transformed the experience and brought back its sense of community. I share my thoughts and why all of this also means we need to wrestle with how powerful the algorithm really is in my latest for @CampaignLiveUS.
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