Exploring new ideas. Prev. Branch CEO/cofounder. Constructed from remnants of HAL 9000 and Optimus Prime.
Bay Area, CA
Joined February 2011
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Alex Austin retweeted
This is interesting. DOJ is talking about a product called Branch, which was a search product to look on the phone, not the web. Google explicitly prohibited AT&T and Samsung from integrating Branch's search tools.
Alex Austin retweeted
A few retrospective @branchmetrics IDFA Apocalypse graphs, looking back from the five-month mark:
🔹ATT consent rates are eerily stable since July.
🔹iOS 14.5+ adoption is 89%.
🔹iOS 15 (released yesterday) is already over 6%.
More in thread 👇
In my day, platform monopolies only cost a nickel.
"Fortnite" developer Epic Games unsealed details about contracts it alleges Alphabet's Google signed with phone makers and other top video game companies to avoid losing $1.1 billion in annual app store profit reut.rs/3j1im3B @peard33
Alex Austin retweeted
Companies outside of the Silicon Valley venture track have lots of potential but seek a different type of partner. I shared with @restofworld why there's opportunity hiding in plain sight: restofworld.org/2021/forget-…
Follow the money theinformation.com/articles/…
“Guys, it’s going to take another 2 years for this cookie-Google ID sync job to finish” - Google data platform team, probably
This will be Exhibit A in the inevitable case for self-preferencing
Alex Austin retweeted
The latest iOS 14.5 numbers from @branchmetrics:
🔹Combined adoption of iOS 14.5+ just hit 20%.
🔹Device-level attribution rate is only 6.6% of pre-ATT baseline.
🔹…except ASA, which is *higher* than before.
Lots more data and graphs in the full post: branch.link/attribution-afte…
After investigating deep link failure for a customer, we found Firebase is directly calling iOS app delegate lifecycle methods github.com/firebase/firebase… This is the equivalent of chewing with your mouth open in SDK development.
Insights into one of the more interesting decisions we've had to make in the last few months. We've chosen to protect our customers instead of risk their businesses. blog.branch.io/ios-14-att-ba…
I believe iOS14/ATT will harm user privacy. Just like water, tracking technology flows through the easiest path. IDFA was the simple path, and it gave user's the ability to hide/reset. Now, the industry will fall back to tracking in ways that users can't control.
It goes without saying that we at Branch would never do anything of the sort, and love Apple/iOS14/ATT/etc. blog.branch.io/attribution-o…
That feeling when you spend years laying the groundwork for your long term plan, and it finally clicks into place. Can't wait to start talking more about this.
Here's why Google could care less about IDFA
One workaround to Apple's new ATT restrictions: present a superficial value prop that has nothing to do with ad targeting while you suck up the data behind closed doors steamclock.com/blog/2021/02/…
Any mobile company that is app-only, majority iOS, and doesn’t have the brand loyalty to even ask for ATT permission (games and other frivolous apps) will no longer need an MMP. Pure-play MMPs are getting out or stacking cash for a pivot bloomberg.com/news/articles/…
I’m convinced that there’s an inverse correlation between text size and text importance in work correspondence
When your data-industrial complex is so comprehensive that you don’t even need IDFA to print tens of billions of dollars in targeted mobile ads
When I first read about AppTrackingTransparency, I never would have guessed that Apple would attempt to insert itself as the exclusive app-user consent framework. Yet here we are. blog.branch.io/attribution-o…
