🧙‍♂️ product engineer @linear - prev @reflagcom, timekit, offerta, konscript & more

Stockholm, Sweden
Joined July 2011
Las retweeted
Quality of life improvement: Our desktop app can now tidy up inactive tabs for you.
8
3
1
148
9,550
The fallacy of this is that more creates more. More hours, more hiring, more something. And it is true in a sense. If you put in more work, more work will happen. But I think for most startups, the leverage is really in how differently you approach the problem, how well you cultivate your team, and the strategy. Any large company can outspend you on hours. They have thousands or tens of thousands more people, spending more hours. If hours worked were the metric, every large company and government organization would always win and do the best work. More hours, better output. This thinking is often representative of younger founders, where the startup becomes their identity and life. They have a hard time doing anything else, and cannot understand that your work is not the person that is you. But activities outside of work can grow you as a person too and make you do better work. I’ve never worked this way. As a designer, I always saw the need to take a step back, to take a break. At times, I might work 12 hours or 16 hours, or whatever amount was needed, but it wasn’t the norm. You just can't grind design, you need inspiration. But taking that step away from the work, would give me more perspective, inspiration and I could approach the problem differently or I could just see the solution. Grinding is never good for any creative problem, and startups or creating new products are often mostly about creative problem solving. Grinding works ok for email jobs, or where you just executing on very clear playbook. With Linear, we’ve never worked this way. We work reasonable hours, 5 days a week. All of us founders have families. Many of our employees have families. I personally stop every evening, spend time with the family, cook dinner for the family, eat dinner together, and focus on things outside of work. Sometimes I work in the late evenings or weekends, but to me the pride is that I don’t need to. Company should be succesful without it. My goal is to build a company that is sustainable in the long term, and doesn’t require heroics or personal sacrifices every single day. There are times when our team is heroic. Launches, incidents, some other work that just needs to be done. They will work late into the night because they know it is the right thing. But we don’t require that every day or every week, and the more this happens, the more I think it is a failure of our company and leadership. The team and the leaders should always keep a reserve to use when something is needed. Our thinking was also that quality, which we value, doesn’t emerge from working more or stressing people more. It emerges when you create the conditions for it to emerge. Often it is the appreciation, space, time, and how the person feels. A person who is rested will do better work. I wouldn’t attribute much of our success to working a lot. The success came from having clear thinking, ideas, and focus to do the right things. I sometimes wish we could move the culture more toward a Zen master. Real mastery is not exerting the most effort. It is achieving the outcome with the least necessary effort.
"If you are not working 7 days per week, you are going to lose". Corgi Insurance is the most intense workplace culture in startups. - The company works 7 days per week. - Founder (@nico_laqua) lives and sleeps in the office. - He built a cafe in the office because there was no local cafe that was open 24/7. - 2/3 of the first 30 team members have the Corgi logo as a tattoo. Today I went behind the scenes with Nico, who has used this culture to scale the company to a $2.6BN valuation in just two years. My condensed notes below: 1. If You Are Not Working 7 Days Per Week, You Are Going to Lose: Whatever you can get done in 5 days, you'll get more done in 6 and 7. If you are trying to solve the world’s hardest problems, a standard 5-day workweek will not cut it. 2. Work Trials Repel the Mediocre: Corgi forces candidates into mock work trials over the weekend. If seeing a full office on a Saturday scares them, they don't belong. True intensity acts as a natural filter to attract killers and repel clock-watchers. 3. Lead from the Front Lines You can’t demand 7-day weeks while sitting on a yacht. Nico sleeps 3–4 hours a night on a mattress inside the office. If you want your troops to bleed, you have to be in the trenches with them. 4. Culture Only Means One Thing: Winning Forget superficial jargon like "hackers" or "ex-founders." Strip away the corporate fluff. A great startup culture is aggressively optimized around one single word: Winning. 5. Lifespan vs. Victories Building something world-historic requires radical sacrifice. When asked if he'd rather build a trillion-dollar company and die at 50, or fail and live to 80, the answer was easy. "I would rather measure my lifespan in victories." 6. Reject the Comfort of "Quiet Quitting." If you are operating in a hyper-growth environment and your days off happen to be Saturday and Sunday every single week, you are quiet quitting. To win, you must deliberately bypass the off-ramps of personal comfort and low volatility. Corgi isn't for everyone—and that’s exactly the point.
157
433
133
5,086
1,375,900
Client preview building from my code changes in @linear
1. Just asked @linear go through customer requests for a feature + make a project with PRD 2. Asked to create issues for the project 3. Select all, assign to Codex/Cursor 4. Review diffs + build previews in Linear 😎 (betas coming soon)
9
5
1
170
18,407
Las retweeted
Announcing Linear Reviews. A modern code review experience for humans and agents. Join the waitlist for early access: linear.app/reviews
73
63
61
1,771
410,933
today's my first day as product engineer at @linear ❄️
54
2
466
20,772
i'm really thankful for the past 4 years together and hope to see Reflag live long and prosper in the new indie setup ◪🖖 personally i'm off to new grasslands, starting tomorrow (stay tuned)
Big news: I'm taking @reflagcom "indie" 👇
1
8
2,030
a few glimpses of my work at @reflagcom the past few years - what a journey 🪐
9
556
nearing 20 years in tech, I just now realized that I somehow designed every company logo I’ve worked under 🙃
1
10
807
a seemingly small thing, but it's one of those details that makes software delightful to use. Linear is one of the few companies that excel at this - everything is always in sync, even across integrations - so this feels like an appropriate companion 🤝
↳ New: Linear icon syncing Last week we added flag icons in Reflag. Now, you can sync icons from @Linear to Reflag, making recognizing projects and issues across tools easier.
3
584
reflag toolbar v2 WIP ✍️
1
10
362
this will be great for LLMs. looks like there's a components.build/llms.txt too
I've had a lot of people ask me how to build components properly. How do you think about things like composition, polymorphism, slots, data attributes and accessibility? It's a lot to figure out. 📦 That's why @shadcn and I have teamed up to create components․build — the open-source standard for building modern, composable and accessible UI components by @vercel Link 👇
2
466
sorting tiny things into tiny boxes 📦
1
6
345
in @reflagcom, segment counts can sometimes take a little while to calculate. instead of blocking the UI, here's how we make the list appear instantly and have the counts appear when ready⚡️
1
1
8
361
Self-cleaning feature flags for TypeScript. Ship features, not tech debt ◪
13
30
11
539
1,224,204
i'm all for taking inspiration when doing design work, but @profound and @vercel's websites are practically identical 🫣
2
3
555
it's getting butchered by the video compression, but both sites use these distinct grid lines to frame elements. for these two screenshots, could you tell from the design language alone which come from where?
258
it's beautiful - the feature itself, the video, the post. bravo 👏
Y’all still commit crimes against corner radius far too often for my liking... 💅 Therefore, meet concentric corners in @sketch. Thank us. 🫶
7
395
if wearing glasses wasn't bad enough, now I still can't read shit with them on
1
3
267