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Lexer

@lexer

We help brands transform disconnected data into actionable insights. Australian-born customer data & experience platform, built for retail.

 Melbourne, Sydney, USA, SG
lexer.io
Joined November 2010
  • Tweets1.1K
  • Following1K
  • Followers920
459Media
Photo by Lexer (@lexer)Photo by Lexer (@lexer)Photo by Lexer (@lexer)Photo by Lexer (@lexer)Photo by Lexer (@lexer)Photo by Lexer (@lexer)Photo by Lexer (@lexer)Photo by Lexer (@lexer)Photo by Lexer (@lexer)Photo by Lexer (@lexer)
.@Coles has recently appointed its first chief customer officer, Amanda Mcvay, to replace the CMO position. @lexer's David Chinn writes how this reveals something quite interesting... mumbrella.com.au/has-coles-j…
Has Coles just made the retail CMO an endangered species?

Has Coles just made the retail CMO an endangered species?

Coles recently appointed its first chief customer officer (CCO), Amanda McVay, to replace the position of CMO.The expanded remit may seem like a move away from marketing-driven customer acquisition...

mumbrella.com.au
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Are you using a CDP? Not sure what that means? 👏🏻Customer 👏🏻Data 👏🏻Platform. @camplexer has an awesome piece on CDPs and how to build a business case for them. 🧃 app.thejuicehq.com/content/6…
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New on the CDPI blog: @camplexer describes how #retail can use audience suppression to increase #marketing effectiveness. blog.cdpinstitute.venntive.c… #martech #digitalmarketing #cdp
Image from CDP Institute (@CDPInstitute)
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How to Measure the Impact of a Customer Data Platform (CDP) By Elizabeth Burnam, @camplexer for @CDPInstitute In the newsletter: hubs.la/H0F2HSB0 #email #emailmarketing #emailgeeks
Image from Webbula - The Data Solutions Experts (@Webbula)
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New on the CDPI blog: @camplexer explains how to measure the impact of a #CDP in four key areas. blog.cdpinstitute.org/blog/B… #CustomerDataPlatform
Image from CDP Institute (@CDPInstitute)
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Ever wonder how outdoor brands and retailers are using their customer data to gain insights and boost performance at all stages of the customer lifecycle? Join in on the conversation with @camplexer on Wednesday, October 7 to learn more! bit.ly/2GhgIKc
Image from Outdoor Retailer (@OutdoorRetailer)
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Met some amazing people nrf @camplexer #lexer #motivation #learning #social #rmh @ 34th Street–Hudson Yards instagram.com/p/BstjLI0H6Pn/…
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“It’s a fact that companies with more diversity have stronger, better results — and long term, sustainable success. So, if you don’t prioritize a diverse team and board, you’re essentially de-prioritizing long-term success.” - @mindygrossman at #NRF2019 @ShelleyZalis @JOANHORNIG
Image from The Female Quotient (@femalequotient)
Image from The Female Quotient (@femalequotient)
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The best #nrf2019 booth theme goes to @camplexer hands down! #metadata
Image from Retail Technologies, Inc. (RTI) (@RTI_RetailTech)
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Randy Yang of @Walmart : what they look for in M&A...”The number one metric we track is NPS. So I would tell startups to track that as early as possible.” Re: Diligencing NPS...”we currently take their word for it. No leading provider in early stage.” #NEXTGENERATION #newretail
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.@Target CEO Brian Cornell packs the house during his fireside chat with NRF’s president and CEO Matthew Shay. #nrf2019
Image from National Retail Federation (@NRFnews)
Image from National Retail Federation (@NRFnews)
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“If you’re going to exist in a physical space, you want to have something else no one will have.” - @karaswisher #NRF2019
Image from National Retail Federation (@NRFnews)
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Happy Monday! We have another customer data platform featured in a "CDP spotlight" post today. This time it's @camplexer, and you can find the post here: cdpresource.com/2019/01/14/c… "CDP spotlights" are provider-written via a consistent "who/what/where/why/when" interview format.
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Walmart invested over $11 billion in technology last year it was revealed #NRF2019 in session with EVP and CTO Jeremy King. Makes it 3rd biggest spender in the world after Amazon and Alphabet. It’s about creating the structure to enable faster decisions he said #FutureofRetail
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MyPOV: catching up with the @camplexer team. Easy to use UX on top of a CDP with real time insight and analysis for next best action. Booth 2844 #NRF2019
Image from R “Ray” Wang 王瑞光 #Cupertino #AI #Energy R.NFT (@rwang0)
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(FREE REPORT) Download @eMarketer's Loyalty Marketing report, sponsored by @camplexer: emrktr.co/2ry0cL8
Image from EMARKETER (@eMarketer)
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#ICYMI: In a world first, @CampLexer will now offer ConsumerView within their best-in-class CDP. Level up your audience segmentation, deepen service engagements and profile the best prospects with access to over 250 million Americans. Read more here: bit.ly/2Ko8wnR
Image from Experian Marketing Services (@ExperianMktg_US)
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75% of High Performing Brands Conduct Advanced Analytics, Study Finds ow.ly/3rdX30lotmC @camplexer @DavidChinn
Image from MarTech Series (@MarTechSeries)
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Our #Keynote panel on #unifiedcommerce featuring @Keurig @LillyPulitzer @VitaminShoppe @signifyd
Image from eTailNews (@eTailNews)
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I LIVE FOR THE LEXER MERCH 👩‍🎤🎸@camplexer #CeBITAus #DigitalMarketing #Merch – at Sydney, New South Wales
Image from Cindy Um (@Cindy1Um)
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