if you're making listicles for your product, this is how i structure mine
its too easy and lazy to just give 10 reasons why the product is great
no one reads it because there's no reason to - they have no connection with it
my thinking is that the best way to structure the LP is like how you would a video ad
and try to answer the questions you think the customer would ask themselves while reading it
for example, a 9 reason listicle would be structured like this:
start with a good hook to engage the reader. preferably an open loop headline that gives them a reason to read later
[the more you can get them to read, the more committed they'll be to finishing it]
Reasons 1-3: introduce the problem they have, call it out, explain the feelings they get, mention the bigger problems that it may cause. Be granular.
Reasons 4-6: educate them on the problem and product, answer the most important questions and establish authority
Reasons 7-9: make the product seem like the easiest, smartest and fastest way to solve the problem you've been talking about. You've educated them on why the product is the best solution, and de-positioned any other alternatives so this should be the easy part
you just need to de-risk the purchase for them (guarantee) and apply urgency (sale/limited stock, etc) so that they have a reason to buy right now
this is how I'd structure any LP, not just listicles
this def isn't the best way to write one, but if you're confused on how to write one, this is a good place to start
it would be great if the demo showed actually working
just found out this unbelievable lock in music is made by ai
youtube.com/watch?v=ZHV_Hc2W…
brilliant campaign
Brian's First Day As CFO - Live From NYC xitter.cf/i/broadcasts/1YpJkkpzM…
95% of the nice statics you see on twitter don't perform well
it's the ugly ones that win almost every time
liam retweeted
I did more tests with Google's #Veo3. Imagine if AI characters became aware they were living in a simulation!
Trump co-wrote the art of the deal and it looks like he’s executing the exact negotiation tactic he describes in the book
Now countries affected by the reciprocal tariffs are coming back to negotiate better deals with trump than he would’ve got if he started less aggressive
A UK manufacturer we were talking to just sent this email out
Thoughts?
Ovrload have just been absolutely spanked in the UK with reports that their gummies actually contain 0 creatine.
I had a call with their founder a few months ago and believe that his supplier absolutely f*cked him over.
I very much doubt he’d be stupid enough to try and scale with a fake product.
I don’t know the exact numbers they were pushing but I guess it was £1mill+ a month.
900+ active ads on Meta.
Absolutely crushed it from a content perspective.
James Smith rinsed them on YouTube but to me it came across a little bitter as he got rejected when he wanted to invest.
He implied that they might have known the products were fake but that doesn’t make sense to me.
Hopefully they can pull through this and aren’t crippled sat on 7 figures of stock they need to destroy.
I think it’ll be a net positive now to put pressure on manufacturers in China to prove these supps are legit.
There’s a massive problem on Amazon with these fake products, stuff like this needs to happen I think to make any progress with regulation etc.
anyone still running ads directly calling out medical conditions without getting rejections?
still see quite a few on ad library and wondering how they're getting around it (don't think they've been hit with the tracking restrictions either)
the biggest thing that no dropshipper has managed to crack yet:
product improvement
one of the silent killers of a ds store is the product defect rate; it causes refunds, partial refunds, replacements, complaints to other customers etc
you can grill your supplier to try and fix small things but in the end, not much happens.
as it is a white label product, manufacturers have found ways to make the product extremely cheap to make
that means cutting corners, having large machines in place and systemised processes, which make small changes to the product = big challenges on the backend because everything's been so optimised
it's kind of a self-fulfilling cycle - suppliers squeeze manufacturers on price, manufacturers cut more corners, defect rates go up, brands eat the losses, suppliers never hear about the problems, and the cycle repeats
the opportunity remains: being able to scale a store, take that winning product and then go and find a way to improve on it
being able to do that opens up so many more unlocks: differentiating yourself from competitors, lowering defect and return rates, increasing perceived value, increasing customer satisfaction and potentially increasing LTV
in ecom, product quality is the biggest bottleneck but also the biggest leverage point.
creating this skill or ability would pay back 1000X
has anyone actually been able to do this successfully? would love to chat
remember when writing copy → you are not writing some text for a landing page
you are talking directly to the reader
Write as if you are talking to the person you are addressing in your ads
think of what questions they'd ask
think of what objections they'd raise
most importantly, think from their perspective
everyone, including me and you, mostly think about us all day every day
how this helps me, what if this happens to me, this would be great for me, this would be bad for me, blah blah
it's all about me. therefore, talk about how it positively affects them
they don't want to hear about your product features, branding or great return policy
they care only about themselves and their problems
now, write to that person with solutions