Matthew Sim (@matthew_sim) header
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Executive Strategy Director @wearesubrosa | Innovation Design Teaching Fellow @Penn | Vegemite lover in NYC. Views belong to the algorithm

New York, USA
Joined June 2011
Photo by Matthew Sim (@matthew_sim)Photo by Matthew Sim (@matthew_sim)Photo by Matthew Sim (@matthew_sim)Photo by Matthew Sim (@matthew_sim)Photo by Matthew Sim (@matthew_sim)Photo by Matthew Sim (@matthew_sim)Photo by Matthew Sim (@matthew_sim)Photo by Matthew Sim (@matthew_sim)Photo by Matthew Sim (@matthew_sim)Photo by Matthew Sim (@matthew_sim)
It’s always “Ted Talks” but never “Ted Does”
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Ingredients: 4 tons of tomatoes, 8 basil plants, 40 cloves of garlic, entire wheel of Parmesan cheese, pasta sheets. Makes: one lasagna
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Just fired up my @Delta app to look at the trips I took last year. I’m ok. #imnotok
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A food show where the only ingredient I cook with is “umami” and I describe every dish as “rich, deep, and full of umami”
Got food poisoning from pizza. I now understand the concept of betrayal
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When you’ve burned through all the content on the internet so you fire up your banking app and LinkedIn
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Fred Perry and Raf Simons do a google streets style look book maps.fredperryxrafsimons.com…
Clients to agencies everywhere: “So whats our world record egg strategy?”
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Nike did the math. A younger consumer who can afford $150 Flyknit racers likely has substantial disposable income and lives in a city. Two-thirds of Nike consumers are under the age of 35. #nomercynomalice #NikeKaepernick #Google l2inc.com/daily-insights/no-…
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Loving this episode of Great British Bovine show
Cows in a field are just...steaks in the ground...
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I have a sneaking suspicion that @InsiderFood has run out of food related content #sendhelp #orcontent
People watching Diners, Drive-in’s and Dives at the gym is a mood
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No way it’s as good as you’ve said! Wendys can you confirm that this is your best location?? Cuz if it is, we’re coming for you! #TheGreatWendysRoadTrip #WellWorkOnTheHashtagLaterIPromise nitter.gq/nathmallon/status/1015…
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Having an Alexa is prepping me for how @elizasim_ will one day speak to our disobedient kids
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Matthew Sim retweeted
‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens trib.al/Zggo6PI
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